Category Archives: Search Engine Optimization
Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs
Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to ones business marketing requirements.
Over the past few years of being in the website marketing industry, I have come across dozens of business owners whove questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic Google AdWords marketing.
AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.
Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.
Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. Youll also need to set a daily budget.
There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and its these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.
Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs
Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to ones business marketing requirements.
Over the past few years of being in the website marketing industry, I have come across dozens of business owners whove questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic Google AdWords marketing.
AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.
Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.
Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. Youll also need to set a daily budget.
There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and its these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.
How Do Google Page Rankings Work?
The rank that your web page has will play an important role in how people find your site. Your page rank will determine if your business appears on the first page of a search query. We all know that being on the first page makes all the difference when it comes to web traffic. There are already billions of web pages out there and millions more being created every day. How do you get people to find your site and not that of your competitor? The answer is by having a high page ranking, which will help your overall web presence. Your page rank is just one of the many factors that will help your web presence and is just a small piece of the overall puzzle. Understanding what factors will increase your page rank and will benefit you.
Page rank is based upon the incoming number of links that you have to your page. This is why back linking is so important. As a business owner you will need to understand that it is not just a numbers game. The page rank is determined by the number of links that is coming in, but the quality of the links also matters. The page rank of your site is based on the rank of each page separately. It will not rate the website as whole, but will rate each page separately. So this is something to keep in mind when you are creating back links.
The quality of the site that is linking back to you will be influential in the rankings as well. For example a back link from a site such as www.cnn.com will have a much higher weight than a back link from something like www.samsbackyard.com. It is also about gaining back links from quality sites.
The Google page rank will be in the form of a number from 0-10. Google actually uses a complex algorithm to come up with the exact number. It has been said that each page rank is slightly harder to reach the next level. The factors that influence how your page ranks are primarily about the links that you have coming back to your site. Spend time building your links with quality sites and this will increase your page rank. Google will calculate the page rank once every few months, so it may take some time to see your rank go up. There are other ways that you can see if your marketing campaigns are working. Using tools such as Google Analytic will let you see where your traffic is coming from. Even though Google may take a while to update, you will still be able to see if your back links are increasing your traffic.
Make sure that the links that you have coming to your site are quality and are not from sites that are banned. Any banned site that links to you will have a negative effect on your page rank. If you keep creating new pages, this could also decrease your page rank. Each page is ranked so when you add a new page, the page will have a low rank. Do not think that by adding more content you are instantly going to add to your page rank. You will in time be able to climb the ladder again, but this will take a little time.
One thing that can lower your page rank is having too many outbound links. In order to make outbound links work to your benefit, make sure that the link is reciprocated. This will counter act the drain that you will see from having to many outbound links. Choose wisely where and how you would like to do a link exchange. Keep in mind that quality, in this case, is more important than quantity.
Think of your page rank as a voting system of sorts. The more people that view your site the higher the rank will go. Google looks at this like you are on the way to winning the election. The more people that choose to visit your site over others will continue to increase your page rank.
Knowing all about page ranks will help you in your SEO advertising campaigns. The importance of link building cannot be overlooked. Without link building, the page rank will not rise. When your page rank does not rise, it will become harder and harder for people to find your site.