Tag Archives: best

Reciprocal link sharing does not work

That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.

I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.

The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:

1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.

2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…

3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.

Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.

Having said that, here’s the big whopper….

4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.

This is a huge problem and is where many people go wrong. And here’s why:

* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.

* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).

This all sounds very depressing… so what can you do?

The most effect form of link sharing is and will always be one-way incoming links. And the best way to get that is by having quality content. And the best quality content should be found on your website.

Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.

* Small search engines – Anything other than Google, Yahoo, MSN and the likes…

Reciprocal link sharing does not work

That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.

I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.

The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:

1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.

2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…

3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.

Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.

Having said that, here’s the big whopper….

4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.

This is a huge problem and is where many people go wrong. And here’s why:

* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.

* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).

This all sounds very depressing… so what can you do?

The most effect form of link sharing is and will always be one-way incoming links. And the best way to get that is by having quality content. And the best quality content should be found on your website.

Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.

* Small search engines – Anything other than Google, Yahoo, MSN and the likes…

Tips on How to Choose a Web Hosting Company – Helpful Things You Need to Know

If you want to build your home in the Internet, you’ll want to engage the services of a Web host. They will give you the space and the connectivity you need to get your site up and running in the World Wide Web. While there are free web hosting services available, paid hosting services are infinitely better and are the preferred choice for those who need more “power” and stability for their online presence.

Before finding a Web host, make sure you know what your requirements are. This is because the fee you pay generally depends on the amount of disk space and bandwith you need. Knowing what you need first gives you the chance to be specific with your Web host so you don’t have to pay for extraneous services you don’t need.

Web hosts offering different sorts of Web hosting services and plans flood the Internet. Weeding out the bad from the good and choosing the best over who’s simply better takes a little bit of patience and lots of research. Here are some traits that you should look for in a Web host:

1. Integrity. This is the first trait of any good Web host. Whether this provider is an individual or a company, your background check should reveal a reputation of professionalism, honesty and stellar service. Moreover, they should tell you all the costs up front. Some Web hosts offer attractively low package rates that have a lot of hidden charges should you decide on an upgrade later on.

2. Redundancy. No, this does not mean that they have to keep repeating themselves over and over. In Web-speak, redundancy refers to the number of connections they have on the Net. Ideally, a T3 connection is best, although T1 suits most small businesses.

3. Supportive. This is exactly what it says. Good Web hosts give you the necessary technical support when you need it. Do they offer 24/7 support? As some web hosts work from a different time zone, you’d want to have this kind of service so you’re assured that no matter what time in the day or night, you’ll have all the support you need in case of any glitch. How do they provide support? Will they be able to communicate through all means possible- email, chat, video conferencing or the phone? You have to be assured that they can be reached during critical situations.

4. Security. The Web host you choose should be able to guard your site against malware or hackers. With the rise of cyber crimes, you should have a web host that guarantees full security and protection for your website, especially if it’s a commercial site where customers share credit card information with you when they make a purchase.

5. Flexibility. You might start out with a simple web site, but over time, you might see the need to expand it. The Web host you choose should be able to accommodate your needs and upgrade your service plan without penalty. Moreover, they should also be flexible in terms of their platform features, templates and other areas that meet the needs of the people who patronize your website.