Category Archives: Search Engine Optimization

How Do Google Page Rankings Work?

The rank that your web page has will play an important role in how people find your site. Your page rank will determine if your business appears on the first page of a search query. We all know that being on the first page makes all the difference when it comes to web traffic. There are already billions of web pages out there and millions more being created every day. How do you get people to find your site and not that of your competitor? The answer is by having a high page ranking, which will help your overall web presence. Your page rank is just one of the many factors that will help your web presence and is just a small piece of the overall puzzle. Understanding what factors will increase your page rank and will benefit you.

Page rank is based upon the incoming number of links that you have to your page. This is why back linking is so important. As a business owner you will need to understand that it is not just a numbers game. The page rank is determined by the number of links that is coming in, but the quality of the links also matters. The page rank of your site is based on the rank of each page separately. It will not rate the website as whole, but will rate each page separately. So this is something to keep in mind when you are creating back links.

The quality of the site that is linking back to you will be influential in the rankings as well. For example a back link from a site such as www.cnn.com will have a much higher weight than a back link from something like www.samsbackyard.com. It is also about gaining back links from quality sites.

The Google page rank will be in the form of a number from 0-10. Google actually uses a complex algorithm to come up with the exact number. It has been said that each page rank is slightly harder to reach the next level. The factors that influence how your page ranks are primarily about the links that you have coming back to your site. Spend time building your links with quality sites and this will increase your page rank. Google will calculate the page rank once every few months, so it may take some time to see your rank go up. There are other ways that you can see if your marketing campaigns are working. Using tools such as Google Analytic will let you see where your traffic is coming from. Even though Google may take a while to update, you will still be able to see if your back links are increasing your traffic.

Make sure that the links that you have coming to your site are quality and are not from sites that are banned. Any banned site that links to you will have a negative effect on your page rank. If you keep creating new pages, this could also decrease your page rank. Each page is ranked so when you add a new page, the page will have a low rank. Do not think that by adding more content you are instantly going to add to your page rank. You will in time be able to climb the ladder again, but this will take a little time.

One thing that can lower your page rank is having too many outbound links. In order to make outbound links work to your benefit, make sure that the link is reciprocated. This will counter act the drain that you will see from having to many outbound links. Choose wisely where and how you would like to do a link exchange. Keep in mind that quality, in this case, is more important than quantity.

Think of your page rank as a voting system of sorts. The more people that view your site the higher the rank will go. Google looks at this like you are on the way to winning the election. The more people that choose to visit your site over others will continue to increase your page rank.

Knowing all about page ranks will help you in your SEO advertising campaigns. The importance of link building cannot be overlooked. Without link building, the page rank will not rise. When your page rank does not rise, it will become harder and harder for people to find your site.

Friend Seeding in Social Media: Why is it Important?

There are numerous small businesses, organizations and groups attempting to cultivate an online audience. Many of these business owners are using social networking sites, such as Facebook, LinkedIn and Twitter, to develop an online following.

For now, setting up pages and business accounts on these sites is free and it’s relatively easy. If membership and visibility on social networking sites isa priority — friends and contacts are also important success.

Like any social activity, participation in the conversation is critical to winning friends and becoming popular. So, the more relevant “chatter” posted on social networking accounts, the more interest in your company, organization or group. Posting on regular basis is important to nourishing the contacts you already have.

It is possible to expand friend popularity on social networking sites through some proven methods, too. These days there is a lot of cross-pollination between email contact lists and social networking sites.

Q. What is Friend Seeding?
A. It’s geek speak for increasing the number of friends and associates on social networking sites like Facebook, Twitter, and LinkedIn.

Q. What is the most effective way to do friend seeding on Facebook?
A. The primary way to obtain more friends is to allow Facebook to view all email accounts and contacts associated with that account. If you have several email accounts and one is reserved for business correspondence, use the business email. For business pages, generate friends from other employees’ email addresses. Facebook will automatically generate friend requests from you through the email contact lists. Presently Facebook is set up to work with Yahoo, Hotmail, AOL, Comcast, SBCGlobal.net, Verizon.net and even Skype. It will also work with some other email services.

In addition, Facebook encourages options, called ‘Other Tools.’ It will crawl resident email programs on the computer such as Eudora or Apple Mail. Facebook will also look for contacts already on Facebook, from past high schools, colleges and universities, and past and present employers. Facebook has stored this information in your individual or company profile, so it is simply matching you to others with parallel information listed. Typing an email address into Facebook’s search bar is one of the simplest ways to find someone.

Q. What is the most effective way to do friend seeding on Twitter?
A. Twitter has developed a different spin on friend seeding then Facebook. You can view suggestions from Twitter. In theses selections, Twitter attempts to link you to friends of people following you. On Twitter, you may also browse interests by large categories and get more specific with keyword searches. Find Friends will search email contacts and generate automatic messages to those contacts inviting them to follow you on Twitter. Find Friends will also search a LinkedIn account if it exists. Twitter, like Facebook allows you to expand followers by typing in their email address.

Q. What are some insights on expanding contacts on LinkedIn.com?
A. LinkedIn allows members to import contacts from the email account connected to the LinkedIn account. Business referrals are a common practice. LinkedIn encourages this sort of business networking and offers a forum for it online. LinkedIn allows the member to invite connections from his or her own network by contacting others through existing connections. LinkedIn Groups are also a great way to expand contact lists. Join LinkedIn Groups related to a profession or industry and start actively conversing and posting to groups instead of just ‘lurking.’ Often members of the group will become interested in what you’re saying and want to be connected to you.

Q. Are there other ways to find friends besides private email contact lists?
A. Yes. If you have a solid email list developed for your company, try uploading this list to Facebook or Twitter. Check individual sites for proper file formats. Using an effective email list of clients, business contacts, and prospects will be quite helpful in expanding business in the world of social media. These lists can be uploaded to sites and automatic friend or contact requests will be sent.

It’s pretty evident that there are plenty of ways to expand friend and contact lists on social networking websites. If friend seeding is done properly, a business or organization’s presence on these major social networking sites can be increased dramatically.

For more information on setting up social media accounts and campaigns, visit

Friend Seeding in Social Media: Why is it Important?

There are numerous small businesses, organizations and groups attempting to cultivate an online audience. Many of these business owners are using social networking sites, such as Facebook, LinkedIn and Twitter, to develop an online following.

For now, setting up pages and business accounts on these sites is free and it’s relatively easy. If membership and visibility on social networking sites isa priority — friends and contacts are also important success.

Like any social activity, participation in the conversation is critical to winning friends and becoming popular. So, the more relevant “chatter” posted on social networking accounts, the more interest in your company, organization or group. Posting on regular basis is important to nourishing the contacts you already have.

It is possible to expand friend popularity on social networking sites through some proven methods, too. These days there is a lot of cross-pollination between email contact lists and social networking sites.

Q. What is Friend Seeding?
A. It’s geek speak for increasing the number of friends and associates on social networking sites like Facebook, Twitter, and LinkedIn.

Q. What is the most effective way to do friend seeding on Facebook?
A. The primary way to obtain more friends is to allow Facebook to view all email accounts and contacts associated with that account. If you have several email accounts and one is reserved for business correspondence, use the business email. For business pages, generate friends from other employees’ email addresses. Facebook will automatically generate friend requests from you through the email contact lists. Presently Facebook is set up to work with Yahoo, Hotmail, AOL, Comcast, SBCGlobal.net, Verizon.net and even Skype. It will also work with some other email services.

In addition, Facebook encourages options, called ‘Other Tools.’ It will crawl resident email programs on the computer such as Eudora or Apple Mail. Facebook will also look for contacts already on Facebook, from past high schools, colleges and universities, and past and present employers. Facebook has stored this information in your individual or company profile, so it is simply matching you to others with parallel information listed. Typing an email address into Facebook’s search bar is one of the simplest ways to find someone.

Q. What is the most effective way to do friend seeding on Twitter?
A. Twitter has developed a different spin on friend seeding then Facebook. You can view suggestions from Twitter. In theses selections, Twitter attempts to link you to friends of people following you. On Twitter, you may also browse interests by large categories and get more specific with keyword searches. Find Friends will search email contacts and generate automatic messages to those contacts inviting them to follow you on Twitter. Find Friends will also search a LinkedIn account if it exists. Twitter, like Facebook allows you to expand followers by typing in their email address.

Q. What are some insights on expanding contacts on LinkedIn.com?
A. LinkedIn allows members to import contacts from the email account connected to the LinkedIn account. Business referrals are a common practice. LinkedIn encourages this sort of business networking and offers a forum for it online. LinkedIn allows the member to invite connections from his or her own network by contacting others through existing connections. LinkedIn Groups are also a great way to expand contact lists. Join LinkedIn Groups related to a profession or industry and start actively conversing and posting to groups instead of just ‘lurking.’ Often members of the group will become interested in what you’re saying and want to be connected to you.

Q. Are there other ways to find friends besides private email contact lists?
A. Yes. If you have a solid email list developed for your company, try uploading this list to Facebook or Twitter. Check individual sites for proper file formats. Using an effective email list of clients, business contacts, and prospects will be quite helpful in expanding business in the world of social media. These lists can be uploaded to sites and automatic friend or contact requests will be sent.

It’s pretty evident that there are plenty of ways to expand friend and contact lists on social networking websites. If friend seeding is done properly, a business or organization’s presence on these major social networking sites can be increased dramatically.

For more information on setting up social media accounts and campaigns, visit