Tag Archives: business
Guarding Against a Network Breach with Security Testing
As people spend more time shopping on the Internet and less time shopping in stores with cash, it is vitally important for a companys data to be well-protected from hackers, data thieves and even security breaches from within. There are two ways to find out if a companys computer network or data server are safe and sound from sabotage. One is to wait and see if it is hacked and compromised. The other is to do security penetration testing and fix any problems before they occur. The second option is a better business practice and, in the long run, less expensive.
Reputation Consumers do not want to do business with a company that will not protect their personal data, such as credit cards, names, telephone numbers and addresses. Even if the data is only used for an e-mail distribution list, customers will hesitate to trust the company in the future. If sensitive data is used to make credit card purchases or compromise the bank accounts of customers and contacts, it wont take long for them to find out. When they do, the business owner can be sure that everyone the person knows – and the press – will probably hear about it, too. Keep in mind that not only will consumers avoid a company that cannot keep information safe, they will not want to make any types of purchases or use its website even after it has been fixed.
Financial Ruin Capturing information from a companys database for e-commerce or even day-to-day operations can force them out of business. Compromising a companys server can not only cause problems with data, the companys bank accounts and online e-commerce user names and passwords can be captured as well. This means that funds can be spent without the companys knowledge until a red flag is raised. For those with loosely structured accounting departments, this is detrimental to a companys financial health.
Solution By hiring a reputable application testing or penetration testing specialist, a business owner or manager can find out whether their applications, database and computer information can be easily hacked. Referred to in the industry as ethical hacking, a series of popular hacking techniques are tested on the website, network or database to see whether the target can be breached. After the test results have been obtained, expert consultation is done to limit the possibility of breaches or future episodes.
Time Frame The process of hacking into a companys database or website may take only a matter of seconds, minutes or days for the malicious competitor or money-hungry thief.. Cleaning up the mess left behind could take the business weeks, months or years. Some companies never recover. Penetration testing by a reputable and thorough penetration testing contractor usually takes one to two weeks. Rather than rush through the process in two to three days, the specialist uses a number of methods and attempts a number of entries before stating whether a business system is adequately protected. Most vulnerabilities can be fixed within a week.
Targeted Link Popularity
Targeted link popularity to your website is a must if you want free targeted traffic to your online business. Learn how to build link popularity and boost your website rankings with the free search engines.
Most of us who stated an online business on a shoestring budget and needed to learn how to generate free targeted traffic to our online business.
You first had to purchase your piece of real estate on the internet by turning a brick and motor business or idea into an online business by learning how to build a website or blog.
You have a domain name wrote a few pages but cannot be found by the major search engines under you keyword search. You have a problem because no traffic means no income.
I love to keep things simple and you need to concentrate on two things to get tons of free targeted traffic to your website.
1. Write a lot of keyword focus content pages that wow your visitors. The magic of 100 to 200 pages of your written content done in your own voice. Content is key with the Search Engines.
2. Get quality links pointing to your site to boost your targeted link popularity?
When these two steps get accomplished, the Search Engines will reward you with high rankings on their pages. This means more targeted free traffic which = more income.
Link popularity is a sign that others like your site because of the value it offers the surfers.
Here are the steps I recommend in building link popularity for your site.
1. Write at least 30 keyword content focus pages. 2. Request a link exchange with other webmasters 3. Apply to free or low cost high ranking directories 4. Post comments on blogs 5. Write post on Forums 6. Answer questions in yahoo answers 7. Write articles 8. Conduct a Press release
This gives you an opportunity to brand yourself throughout the internet and make sure you add value and please do not spam.
How to protect your valuable data?
We are currently living in a Digital age and economy. Over the past few years, we have embraced several new technologies coming out. The key aspect of these Digital technologies is to deliver information to end-users and peers in better and faster ways. On the other hand, easier access and distribution of digital data paved a path to malicious attacks.
Nowadays, residential users and business are highly reliant on Data. It is vital for everyone to be able to access and share without security concerns. It is highly recommended to review security measures and optimise security for greater cost effectiveness. The breach of financial records, personal information and intellectual property will pose a greater threat. There is no doubt that Data is a valuable asset and it is vital to ensure business continuity. However, Data is at risk from a number of sources and broadly classified into internal and external attackers.
Effective data management is necessary to reduce security concerns. Data is spread across various databases, file servers, email messages, hard disks and removable media such as USB drives. Most of the businesses are aware of the risks of improper data management, however, implementing a solution can be challenging. There are so many technical aspects plaguing businesses of all sizes. Today, we will try to analyse plausible solutions to address security risks.
Data Loss Prevention is a technique used to identify potential data breach. The Data Loss Prevention solution identifies sensitive information and safeguard regardless of format and data storage type. For instance, uploading information or sending an email is highly monitored and blocks if there is any data breach.
Encryption is one of the most famous strategies to ensure confidentiality. Files and folders on a personal computer or across a network should be encrypted.
Database activity and monitoring assist in keeping track of huge amounts of data in a single location and finding crucial records of data very easily.
It would be cumbersome to setup a well organised data management plan and executing it. However, it is worth taking a time and paying attention to it as it will improve performance and reduce security concerns. Sometimes, data loss can take place due to accidental deletion or hardware/software failure. The only solution to recover you lost data is to seek a data recovery service.