Tag Archives: business
SEO Success Story: From a local factory to a regional distributor
In June 2013, we added a new project to our portfolio: Crystal Chocolatier. The task assigned to our web agency and SEO company was to build a website that will make it to the first results on Google and generate business leads to the chocolate factory. It was a challenge as Crystal Chocolatier was, back then, a small chocolate factory located in a Lebanese mountain serving mostly individuals in the neighborhood. Wanting to expand their reach to the region, they decided to have an online presence that targets retailers. So our job was to create and optimize a website that targets chocolate shops in the MENA region searching on Google for a chocolate provider. Challenge accepted!
A year after developing the website and setting up the SEO strategy for specific countries, we witnessed an increase in traffic of around 350%. About 88% of these visits were generated by Google and other referring sites. For those that are not familiar with the term, referrals are a source of traffic coming from manually placed links on other websites. Furthermore, less than a year later, the websites visits witnessed a growth of 65%.
The challenge wasnt simply to generate traffic, but to attract quality visits of potential business leads. Therefore, the keywords our SEO experts carefully chose corresponded to the mostly searched expressions on Google by chocolate shops. Today, the new factory is competing with established brands, like Patchi and Souchet, by appearing on Googles first page of search results. Terms like “chocolate factory Middle East” and “chocolate Lebanon” became the main source of visits to the website in several targeted countries. Consequently, traffic from the entire region increased, for example, visits from UAE grew by 200%.
As a result of this positioning on Google and the increase of relevant traffic, more businesses started contacting the chocolate factory to request their products. Crystal Chocolatier experienced a growth of more than 100% in leads directly from the website. The number of phone calls and emails from prospective clients also increased since the SEO strategys implementation.
Google recently updated their search algorithm to make mobile-friendliness a ranking signal. So, to maintain their ranking, the factorys website was amended to adapt to mobile screen sizes. Today, Crystal Chocolatier reached their goals by competing with well-known brands. So, when done properly, SEO helps businesses achieve their business objectives.
Heres the power of SEO! Contact us now to create your own success story.
How to Find a Reliable Website Design Company
The Internet has opened the gateway to world-wide communication. Having a solid website for your business can expand your clientele from local to global. It allows your business to remain open for twenty-four hours, reaching every possible customer anywhere in the world at any time. This makes finding a reliable website design company of utmost importance when considering the global image of your business. At CODANK, a Charlotte based web design company, we work closely with prospective clients to make sure we understand the design services, or web development services, they need to promote their business model. There are three important aspects to finding a website design company that will portray your business in an accurate, eye-catching way.
Credentials:
The first thing to look for when searching for a reliable website design company are the credentials of the web design team. Check out their website. If you arent impressed by the web design firms own website, its hard to gauge how well they portray their clients businesses on the web. Being impressed by their website doesnt mean you have to approve of its stylejust make sure the necessary website components are there. They should have, at a minimum, an “about” section (who are they and what do they do?), a content section (including blogs, some type of portfolio, and some stats about their company), and contact information. They should also have a site that is eye-catching and alluring, but also easy to access and comprehend. Funky icons and excessive coloring may mean that they care more about pizzazz and not enough about making websites user friendly.
After looking at the web design companys site, you should be sure that they offer after sales support. This means that they will work hard to ensure that you are 100% satisfied with your website after its creation. They should offer regular updates and edits to your site as your business continues to grow. They should also respond to your suggestions in a timely manner. If the company does not offer after sales support, you might as well be making the website yourself using a free template. You are paying this company to make a solid website for your company; therefore the site should meet your every need. Remember, this is website represents your business on a global scale. It should portray your business exactly as you see fit.
Once in contact with the website design team, make sure that they ask lots of questions about your business. Their job is to portray your business model in your image. They may know how to create the most important pieces of a website, but you know exactly how you want your site to look and what information is vital to your business model. A good website design team, therefore, will work directly with you to ensure complete satisfaction.
Portfolio:
As I said before, when checking out the website design companys website you should find some sort of portfolio. Who have they worked with before? What other websites have they produced? Its important that they have unique, varied designs for each of their clients websites. You want to make sure that they approach your business site from a new angle; having a unique brand for your business is key to getting lots of website traffic and drawing in lots of customers. Also, make sure they create websites from scratch. You want your business to have an original website, not one designed from a template. The design firms portfolio should showcase the website design firms ability to create original, varied websites for each of their clients.
References:
Make sure you ask for a list of client names and numbers and find out what this company has done in the past. Call previous clients and ask about customer service. The website design firm should be reliable in terms of meeting your needs. They should communicate openly with you, even if you know nothing about web design. As I mentioned before, they should also heed your suggestions and revisions. If you like their work and if their previous clients assure you they are reliable, they could be the company for you.
If you are currently searching for a reliable and reputable design team, contact CODANK.
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.
The Cool Features of a Car Pooling Script
The talk of the town today is how important it is to protect the environment and what we can do about it at a local level. How about if I tell you that there is a way that you can not only do your bit for the environment? That is not all. Besides doing your bit for the environment you are also generating an income for yourself. Go on, ask the question that you want to ask? How? Its simple. All you have to do is buy a carpooling script. Once you buy the script, you can advertise the fact that you are running a carpooling business. You get a set commission for every driver who offers his services to other passengers. You also get a set amount from every passenger that rides with the driver. It is as simple as that. Of course you would want to know what your car pooling script has to offer.
THE COOL FEATURES THAT WILL MAKE YOU WANT TO INVEST IN THE SCRIPT
Lets look at a few features that will get you itching to get the car pooling script and start earning some serious cash.
1. A minimal investment is required to buy the script.
2. Installation and configuration of the system is free of charge.
3. Before you make the momentous decision to Buy Carpooling Script, you can take a look at the on line demo
4. The business can be set up in as little as two days, and you can start operating and earning from the third day
5. The business runs at all hours, day and night and you dont even have to lift a finger. The smart admin panel does all the work for you.
6. You can choose to operate the business from a country of your choice, in a language of your choice
7. The script supports payment in major world currencies
8. There is a wide variety of templates that you can choose. Give it that unique look that is typically you
9. You can offer various rides like rides for ladies only, shopping rides, school pickups and drop offs, airport rides etc
10. Drivers and passengers can choose the people they want to travel with i.e. smokers or non-smokers, chatty or quiet, with or without pets etc
11. You do not need to be tech savvy to operate the system
12. It has a GEO location feature. This simply means that the site can be used in any country or more than one country at the same time
13. An integrated Pay pal Payment Gateway to allow payments to be made via Pay pal and credit cards
14. The site is compatible with all smart phones including iPhone and Android, and can also be downloaded on your tablet, iPad and of course your personal computer.
15. Lifetime support to deal with all the major issues caused by bugs, including round the clock service.
Did I not say you will be itching to get the script? Remember this is a business that is for keeps and here to stay. What are you waiting for? Visit our site and get the ball rolling.