Tag Archives: company
Difference between Small Business Web Design and Designing of Large Companies
Well when it comes to designing website people who generally get worried is small business as they do not have necessary funds to get a good website developed for their company. In case of large organization, there is no such obstacle that they should be so worried about they have all the necessary resources and funds to get a good website developed.
However, it is not necessary that you have to spend a packet to get a good website designed. A good website can also be designed in the most affordable rates without compromising with the quality. Whenever you get ready to get your own website and have an online presence, you also think of getting your specific needs met.
If you need a small business website design, you can look around for designers or companies that provide affordable website designs and some may provide readymade designs to cut down the cost. Whereas if you are a large company you can go in for a website design company which would provide you the services according to your company needs and requirements as being a big brand you cannot afford to make a mistake also you will not have time to take care of the after maintenance of the website.
A small business may have a website with only handful of pages, providing basic information and encouraging visitors to call for more information. A large business may have hundreds of pages on their website, and they may have a design that allows for secure online transactions. These are just two potential end results, but the point made here is that the size and type of company that you run has a major bearing on how your online presence should end up appearing well.
In addition, there is a huge difference between the advertising and marketing methods of small and large companies as the needs are very different for both. A small company would not spend so much on advertising and will use limited marketing tools whereas a large company would do the maximum to promote themselves.
Knowing all this when you want to hire a good web design company you would look for certain things like how much experience they have working with clients similar to yours, so that when you deal with them they know exactly what do you want and do the needful according to your requirements. In other words, we can say that they have experience working with companies of the same size and similar industries. This would help you get the best end products.
The small business web designer that you may choose will provide you all necessary services at the most affordable prices and the quality as desired. In addition, they will not neglect your company essentials and give you a website that is best for promoting your small business.
In case of large companies, the web design that you may chose will reflect you companys image and status. As it is not a standalone project, its a piece of your brand and with the ever growing importance of internet also more and more people getting access to internet, its part of your big brand. Therefore one has to be consistent with the approach between offline and online representation and you would need to get a web design that meshes with your image.
Without doubt, there are some differences between small and large company web design. One cannot just make judgments on just the number of pages on the website; its the type o online services that you provide and the image of your project along with your online presence. So finding a web design company that would work with companies of all size or your size you would more likely achieve success.
Ultimate Goal Of Doing SEO Or Adwords
The general knowledge of Search Engine Optimisation in Africa admittedly is low at this current time but the good news is that it gets better and better every year.
In saying that some people still have a vague idea that the method involves optimizing your website too reach the top of “The Google” (that is right, The Google). Others think SEO is some form of a position in a company just under the CEO.
What people in Africa need to know about SEO or PPC or Adwords or any other form of jargon thrown their way is that it is simply an evolution of advertising. Just now online
with a twist. I love twists!
Millions of Internet users interact with Google on a daily basis searching for information, products, services, directions, social environments and much more. This interaction with the search engine allows anyone the opportunity to be visible in a method never offered before by any other advertising mediums. Now we have the ability to advertise in a space where potential buyers are actually looking for YOU. The focus moves a little away from persuasion and more about if you are within the top 5 of Google when users are looking for their specific requirements.
If a company embarks on web marketing they open the doors to high quality traffic. Dont get me wrong; I am not putting down traditional mediums. I am a strong believer that television, magazine and radio efforts can gain huge respect perhaps amongst the bigger spenders or investors but online can drive those end-users right to you.
If we consider human nature and the love for simplicity and ease then its no wonder why Google became such a hit in such a short amount of time. Why flip through a telephone directory for 20 minutes looking for what you want when Google can return your answer to you with directions, phone number and recommendations from your friends in less than a second.
In saying this, just getting yourself to the top of Google using search engine optimization or pay per click is not the only answer to success in the online world. It must be said that once a user clicks on a Google result it is now up to you the company to be 100% sure that your website is pleasant to look at, easy to use and easy to convert. If all these aspects have never been considered then spending money on advertising is a waste.
An experienced SEO consultant would help you work through these aspects during a campaign. Guessing is for fools, a true consultant would read the statistics generated by your website and analyse what visitors are experiencing when landing. With this data one could then restructure the online campaign and website accordingly.
The ultimate goal of SEO or PPC is too fundamentally advertise your company and increase potential business through the online market that is out there. Dont concern yourself of what jargon it takes or positions you are ranking on etc. concern yourself with your return of investment on the advertising.
Say to yourself, how much am I spending on this online marketing campaign? And then the big one “How much am I making back?” Its advertising! You dont ask the company exactly how they make your TV Ad or Magazine Ad you may approve certain sections that refer to your business but essentially what you are wanting is more potential clients banging on your door and ringing your phone off the hook.
It is true that search engine optimisation is a long-term investment. The reason that this is a fact is because all of the elements it takes from On-Page SEO to Off Page SEO takes time. There are a ton of factors that come into effect during a campaign and unfortunately you cannot do them all at once or you will just be penalised.
This is why running both pay per click and search engine optimisation campaigns are so fundamental. One needs that instantaneous support from pay per click as the Organic ranks grow. This strategy would yield a low ROI in the beginning but getting better month-by-month. This would be better than nothing at all whilst you wait for the organic to kick in.
Ultimate Goal Of Doing SEO Or Adwords
The general knowledge of Search Engine Optimisation in Africa admittedly is low at this current time but the good news is that it gets better and better every year.
In saying that some people still have a vague idea that the method involves optimizing your website too reach the top of “The Google” (that is right, The Google). Others think SEO is some form of a position in a company just under the CEO.
What people in Africa need to know about SEO or PPC or Adwords or any other form of jargon thrown their way is that it is simply an evolution of advertising. Just now online
with a twist. I love twists!
Millions of Internet users interact with Google on a daily basis searching for information, products, services, directions, social environments and much more. This interaction with the search engine allows anyone the opportunity to be visible in a method never offered before by any other advertising mediums. Now we have the ability to advertise in a space where potential buyers are actually looking for YOU. The focus moves a little away from persuasion and more about if you are within the top 5 of Google when users are looking for their specific requirements.
If a company embarks on web marketing they open the doors to high quality traffic. Dont get me wrong; I am not putting down traditional mediums. I am a strong believer that television, magazine and radio efforts can gain huge respect perhaps amongst the bigger spenders or investors but online can drive those end-users right to you.
If we consider human nature and the love for simplicity and ease then its no wonder why Google became such a hit in such a short amount of time. Why flip through a telephone directory for 20 minutes looking for what you want when Google can return your answer to you with directions, phone number and recommendations from your friends in less than a second.
In saying this, just getting yourself to the top of Google using search engine optimization or pay per click is not the only answer to success in the online world. It must be said that once a user clicks on a Google result it is now up to you the company to be 100% sure that your website is pleasant to look at, easy to use and easy to convert. If all these aspects have never been considered then spending money on advertising is a waste.
An experienced SEO consultant would help you work through these aspects during a campaign. Guessing is for fools, a true consultant would read the statistics generated by your website and analyse what visitors are experiencing when landing. With this data one could then restructure the online campaign and website accordingly.
The ultimate goal of SEO or PPC is too fundamentally advertise your company and increase potential business through the online market that is out there. Dont concern yourself of what jargon it takes or positions you are ranking on etc. concern yourself with your return of investment on the advertising.
Say to yourself, how much am I spending on this online marketing campaign? And then the big one “How much am I making back?” Its advertising! You dont ask the company exactly how they make your TV Ad or Magazine Ad you may approve certain sections that refer to your business but essentially what you are wanting is more potential clients banging on your door and ringing your phone off the hook.
It is true that search engine optimisation is a long-term investment. The reason that this is a fact is because all of the elements it takes from On-Page SEO to Off Page SEO takes time. There are a ton of factors that come into effect during a campaign and unfortunately you cannot do them all at once or you will just be penalised.
This is why running both pay per click and search engine optimisation campaigns are so fundamental. One needs that instantaneous support from pay per click as the Organic ranks grow. This strategy would yield a low ROI in the beginning but getting better month-by-month. This would be better than nothing at all whilst you wait for the organic to kick in.