Tag Archives: internet
Antivirus Software For Protection From Viruses
With the increase in use of the internet, the levels of cyber crime are also rising at a very fast rate. There are a number of cyber crimes which can happen to anyone who accesses the internet on a daily basis. Since people store important information on their computers such as financial documents, confidential documents and even bank details, cyber criminals are finding new ways to obtain this information through various methods. Computer hacking via the internet is present in many forms such as email phishing and viruses. This is why it is very important to have good antivirus software to protect your computer in order to secure important data.
The improvement in the computer and internet sector has helped us to access data from any place in the world and connect with anyone who has an internet connection. However, this also poses a great threat to us as cyber criminals can also use this to their advantage. They have found ways to hack into other people’s computers while they are connected to the internet and steal data or plant viruses into their computers. In order to avoid being a victim of cyber crime you need to find good antivirus and firewall software that can block out any such threats. You can find a number of different antivirus software programs in the market, but not all are the same. Not all antivirus software programs detect every new virus or other kinds of threats that may harm your computer. Nowadays, antivirus programs have been updated to protect your computer from worms, Trojans, jokes and other hoaxes. The best antivirus firewall software will include all these features so it is best to get this.
When you do install antivirus firewall software onto your computer it is still not 100% protected from all the threats on the internet as new threats are updated on a daily basis. So in order to be protected from these new threats you need to find an antivirus firewall software program which will upgrade itself on a daily basis. This feature allows the software to detect the latest kinds of threats so that your computer is protected at all times.
After updating the software it is very important to scan your computer using the program to ensure that there are no threats already present on your PC. So make sure you find a good antivirus firewall software program which will protect your PC not only from viruses, but from other threats such as worms, hoaxes and Trojans.
The best way to find a good program is to go online and search the web and look at the different features offered in each. You can also go on the website of these software providers and read reviews in order to compare the different software available. Choose one which best suits your requirements so that you don’t end up wasting money on something which is no use to you. Think before you buy since they cost quite a bit of money.
Hotel-Owned Website Receive Limited Exposure on Major Search Engines
Before hotel proprietary Websites can begin to significantly make an impact on reducing the slide in market share of online room sales from third party travel sites they must identify and understand e-consumer search behavior. Windham and Orton (2000) found that 80 percent of respondents or Internet users in their study expected to turn to the Internet more often than current practice for making online purchases. More importantly, sixty-five percent regularly visited a search engine to begin their Internet search activities with travel purchases among the tenth most popular product purchased online. However, there has been mixed messages as to how e-consumers and e-businesses can maximize their efforts and expand their capture rate in the online market respectively. Greenspan (2003a) found that 56% of Internet users give up their search before going past the second page of search engine results. Moreover, over a quarter will move onto another search engine site before refining their keywords. Even with the potential of creating a competitive advantage through the development of proprietary brand Website, hotel companies have missed opportunities to generate traffic on their branded Websites by not considering a strategy to improve their Website visibility in search engines (CyberAtlas, 2001b).
To further examine this concept this author conducted an exploration of finding proprietary lodging brand Websites through search engines using intuitive keywords. After identifying the top seven search engines being used by e-eonsumers in 2003, this researcher ran a search using keywords to identify how e-consumers can easily locate hotels for booking rooms online. The seven most popular search engines used today in order of their popularity are Google, AlltheWeb, Teoma, Yahoo, Alta-Vista, MSN, and Lycos (CybcrAtlas, 2001a).
For each search engine, a common keyword was used to identify the results of hotel proprietary Websites returned from the search. Four keywords were used and included “hotel,” “hotels,” “lodging” and “travel.” When using “hotel” as the keyword Yahoo returned the most proprietary lodging Websites in the first two pages with 15 out of 40 links. All the Web and MSN returned only four and six proprietary lodging Website links respectively within the first two pages. Similar results occurred when using the keyword “hotels.” Surprisingly, when the keyword used was “lodging” only Teoma (12) and MSN (6) returned any links to proprietary Websites. The results were even more discouraging for proprietary lodging Websites when using the keyword “travel” which resulted in no hotel-owned Websites found in the search results within the first two pages. It seems clear that one pan of the Internet strategy that lodging brands need to address to overcome the lack of market share in online room bookings is to get more exposure with the popular search engines when using intuitive keywords.
When searching under the keyword “travel,” Expedia and Travelocity came up within the first two non-sponsored listings in each of the seven most popular search engines. Given the current state of affairs, e-consumers in search of hotel rooms on the Internet may very well find that using third party travel agents represents the most efficient search strategy in terms of time and cost. Hotel-owned Websites must begin developing a better strategy to position their Websites on Internet search engines to drive customers to their Websites. Conventional wisdom seems to contend that a large section of the e-commercial marketplace gravitates toward the sites that listed in their searches and ultimately purchase rooms online based on price alone (Starkov, 2002).
SEO Marketing Ensuring Better Ranking to Your Websites
SEO or Search Engine Optimization is the dedicated aspect of internet marketing that helps a website to be placed higher in search engine ranking results.A SEO company boasts necessary requisites, expertise and advanced technical tools and amenities to help improve the visibility of a webpage and get considerable exposure.
SEO marketing is a general idiom that covers all search engine optimization that aids in the improvement of a product or service. SEO services hinges on anchored, ongoing overt efforts through raising link popularity, charismatic social media, deepening theme relevancy, and sustainable elevated search engine standings. So let’s now take a look at local, organic, link building, white hat, and black hat SEO advertising.
SEO marketing is the process of getting your page placed prominently in the search engine results pages (SERPs). Internet searchers don’t want to look at millions of web pages to get the data they’re looking for and for this reason there is a great demand for getting a web-site placed at the top of the list. If your commercial enterprise has local roots or takes up a specific geographical area, then “local” SEO marketing is a smart place to begin.
Today, SEO service is sought after by almost all the business houses. Abbreviated as SEM, search engine marketing includes implementation of certain strategies such as PPC as Pay-per-click and optimizing websites for organic search results, that is SEO. Pay-per-click is an online advertising technique wherein business houses put up an ad on website. The advertisers pay a part of the revenues they have earned to the websites on the basis of each hit on the advertised link.
A SEO marketing company helps to increase a site’s ranking and visibility. Through Keyword Analysis, linking, tracking the search results and other unique techniques, a SEO expert helps the webpage to get considerable exposure and gather traffic. But selecting a professional SEO company is necessary. So choose the right company and see them create a difference.
Browse through the internet and you will find tons of SEO companies. Enquire certain things before you sign the final contract with a SEO firm you must remember that a good SEO company will never guarantee you top position right away, so stay away from those companies who vouch on making you number one in organic search results.
A good SEO marketing company will always tend to review your websites, note your requirements, intimate you what they are planning to do and provide you a draft of the plan. A good SEO marketing company will always tend to review your websites, note your requirements, intimate you what they are planning to do and provide you a draft of the plan.