Tag Archives: internet
How Important Is Search Engine Optimisation to Online Business?
The internet has completely revolutionised the way people live. Ten years ago music, movies and games were purchased in high street stores. Today they can be downloaded or streamed from anywhere using hand held digital devices such as tablet computers or even mobile phones. We used to rely on phone books and yellow pages to find shops and tradesmen but today it is the internet where we find what we need. Shopping habit is also changing rapidly with internet driving more and more sales every year. People have become very used to buying and selling online through online marketplace and e-commerce portals such as amazon, ebay, taobao, lacartes and many others.
For businesses internet has become an important source of revenue. The running of an online business is not that different to running an offline business. A shop would invest a lot of money and time to get the right location usually a busy location in the right town, where it can be seen by a lot of potential customers with genuine interests in its products and services. Online businesses apply the same principle and invest a lot of money and time to be seen by the right crowd people with genuine interests in its products and services.
When people search for a particular product or service, they are expressing a genuine interest in that product or service so it is highly likely they would commit to a purchase. This makes search engine traffic highly valuable and it is why many online businesses allocate majority of their operating budget to search engine optimisation (also known as SEO) in order to appear at the top of search results for the right search keywords.
Businesses at the top of search results are looked at first so they have the best chance of making a sale. Getting to the top of search engine search results is the holy grail of online advertising. Search engines channel so much traffic every day they can literally drive millions of potential customers to a business. Therefore search engine optimisation or SEO is extremely important to any online business.
SEO refers to methods and techniques that can improve a websites position in search results for the most relevant keywords. There is an entire industry devoted to SEO. They offer their expertise and services to help businesses increase their search engine traffic.
The main advantage of running an online business is the lower cost base because it doesnt require any retail space. This leaves businesses with more money to invest in advertising and marketing. Business owners and webmasters should invest generously in SEO and think of it as the same thing as paying extra for a shop in the right location.
How to Protect Your Personal Information Privacy on Internet?
You must protect your personal information privacy on the internet, because unlike people, the internet never forgets! The internet has made everything easy- from buying books online to buying vegetables; it also lets you share your personal details, credit card number, phone number and email with anyone, anywhere, at any time, but not without some risk to your privacy. Whenever you put your personal information in cyberspace, whether inadvertently or by intention, it may be not possible to control who uses it or how and anyone could use it to embarrass you, damage your online reputation or worse for monetary benefits.
This article explains the key features that you must know to protect your personal information privacy online and take control of your reputation.
Check for a Privacy Policy
Before entering personal identity information like your name, phone number, credit card, address and other similar sensitive information, make sure to check if the website has a privacy policy page. If it is missing a privacy page, leave the site and find another site that provides same service or product that has a privacy policy protecting your personal information. Do not take the risk of identity theft with mistrusted sites because if they do not have a privacy policy page, they aren’t worth trusting.
Think before you Share
While using social networking or photo sharing sites like Facebook, Twitter, Picasa, YouTube and MySpace or forums and chat sites, put some thought on what you are posting before posting. Keep your personal information such as address, email and phone numbers private. Change the password of your email every month and manage your passwords responsibly, which means to avoid using same passwords for every email or in any new website you join. Don’t use the same password for your credit cards or bank accounts in your online transactions.
Use Personal Information Privacy Services
A personal information privacy service alerts, monitors and helps the frequent web surfers in managing online reputation by protecting personal information on the internet. It warns you if too much personal or inappropriate information is found about you online. Along with that, it also detect misuse of your identity, stop unwanted catalog and mail spam, enable browser privacy using easy to install plug-ins and cookie removal tools and more.
The internet offers various opportunities and has a lot of constructive information and resources that are accessible at your fingertips. Use precautions and make your web surfing a safe and enjoyable experience!
How to Protect Your Personal Information Privacy on Internet?
You must protect your personal information privacy on the internet, because unlike people, the internet never forgets! The internet has made everything easy- from buying books online to buying vegetables; it also lets you share your personal details, credit card number, phone number and email with anyone, anywhere, at any time, but not without some risk to your privacy. Whenever you put your personal information in cyberspace, whether inadvertently or by intention, it may be not possible to control who uses it or how and anyone could use it to embarrass you, damage your online reputation or worse for monetary benefits.
This article explains the key features that you must know to protect your personal information privacy online and take control of your reputation.
Check for a Privacy Policy
Before entering personal identity information like your name, phone number, credit card, address and other similar sensitive information, make sure to check if the website has a privacy policy page. If it is missing a privacy page, leave the site and find another site that provides same service or product that has a privacy policy protecting your personal information. Do not take the risk of identity theft with mistrusted sites because if they do not have a privacy policy page, they aren’t worth trusting.
Think before you Share
While using social networking or photo sharing sites like Facebook, Twitter, Picasa, YouTube and MySpace or forums and chat sites, put some thought on what you are posting before posting. Keep your personal information such as address, email and phone numbers private. Change the password of your email every month and manage your passwords responsibly, which means to avoid using same passwords for every email or in any new website you join. Don’t use the same password for your credit cards or bank accounts in your online transactions.
Use Personal Information Privacy Services
A personal information privacy service alerts, monitors and helps the frequent web surfers in managing online reputation by protecting personal information on the internet. It warns you if too much personal or inappropriate information is found about you online. Along with that, it also detect misuse of your identity, stop unwanted catalog and mail spam, enable browser privacy using easy to install plug-ins and cookie removal tools and more.
The internet offers various opportunities and has a lot of constructive information and resources that are accessible at your fingertips. Use precautions and make your web surfing a safe and enjoyable experience!