Tag Archives: links
Why Should I Pay for Web Hosting?
There are lots of ways in which you can promote yourself by the surge of blogging and free blog space whereby you don’t have to pay for web publishing. A lot of new webmasters do not want to go the traditional way of building their website. Although you might be blogging by using a free domain how long will you be able to continue that. You will have to think about hosting your website sooner or later if you are looking for greater opportunities. Moreover, just like everything else in life people don’t consider the importance of web hosting until they have lost out on a few business and profitability. And then it is quite late to overcome the pitfalls and make up the money already lost.
When you are on a free web hosting domain you don’t obviously have any control or security. Anything that is free is taken for granted and not up to standard at times. Let us look at the advantages of paying for web hosting.
When you host your very own domain by paying for it, you can name it with your own name and this adds the credibility and authenticity to what you add to your website.
With your own paid domain, you will be able to control everything that you put on the website. From the smallest of nitty-gritty to the main things you will be able to be in control. This will include the design and the content plus the advertising and marketing of your website.
The moment you pay for the domain you get along with it SEO benefits too. With the paid domain, you can build up links to your website. This is safe as even though you might change your web hosting company but the links will still be on. The web hosting will also offer you facilities of scripting, which is free.
The website hosting provider will be able to run a plethora of CGI and scripting applications and this can be done according to your requirements.
If there are ever any problems to occur in your website you will be able to trace them and set them right. You will also have entire control of the source code and data. Thus when you get paid web hosting you will be assured of accountability and dependability.
Nowadays, you can get web hosting for prices that are extremely down to earth. It does not incur high costs. A paid for web hosting will make certain that what you have is advanced technology and technical expertise to be able to get a robust performance.
Paid for web hosting will maintain the site for you hence, you can concentrate on business and not worry about the minor things. This will enable you to remain focused on your core areas of expertise.
Hence, a paid website will open up several options for you. You will have several free tools that you can put to optimum use.
by Loren Allen
What Is Search Engine Optimization? An Introduction
Any business whos serious about establishing a strong web presence have to maximise the traffic and exposure from search engines because they are capable of driving millions of potential customers to a business. Search engine optimisation (SEO) refers to the methods and techniques that can improve a websites ranking (or visibility) on search engine results. There is a whole industry devoted to SEO.
To understand search engine optimisation, one must first understand how search engines compile their results.
How do search engines generate search results
Search engine companies have created computer programs that robotically scan the internet and gather information on all the websites they find. These computer programs or bots are called spiders because their job is to crawl the web. These crawlers download information from each website, which are then stored in the search engines database.
When someone carries out a search, the search engine compares the search keyword(s) against the information in their database. In a fraction of a second, search engines powerful super computers search through billions of websites in their database and pick out a list that match the users criteria. Websites that are deemed most relevant are displayed at the top of the search results.
Each search engine has its own unique proprietary formula to determine relevance and the exact formulas are usually closely guarded trade secrets. It is said Googles formula contains over 200 variables. Although the exact formulas are unknown, there are a number of variables that are known to influence a websites search results ranking.
Common SEO methods
SEO companies like to divide different techniques into two broad categories: onsite SEO and offsite SEO.
Onsite SEO refers to modifications a webmaster can do to their own website to improve its search results ranking such as search engine friendly URL, effective meta tags, internal links and sitemap.
The most talked about and widely emphasised offsite SEO variable is link popularity. Virtually all SEO companies provide some form of link popularity service. Link popularity refers to the quantity and quality of a websites back links. Quality can be affected by a number of factors: whether the originating website is in the same sector, whether the link has relevant anchor text, the page rank score (PR) or link popularity of the originating website and the links visibility.
Webmaster should always try to get the best quality links and get as many of them as possible. Quantity is key but sometimes quality can be more important. For example a link coming from a highly relevant website with PR5 score could be worth more than ten PR0 links.