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What Is an SEO Consultant?
Today, most new business is generated online, which helps to lower costs and also increase flexibility. A drawback of this type of business is that it still needs customers just like any other ‘shop’. The business needs to not only look attractive so that people will browse around and make a purchase but also be accessible and easily found by potential site visitors.
This is where Search Engine Optimization comes into play because it is a method to attract the optimum number of users to a site. It is necessary because even though a website may be highly attractive to look at, use and be full of great information, if nobody knows it is there, then nobody will visit.
The position of a website in search engines such as Google or Yahoo is one-third dependent upon the actual site content and two-thirds dependent on factors such as blog comments, bookmarks, inbound links and videos. Basically, if a website is not found within the first two pages of search results then it is highly likely that it will not be located. Making sure that a website has a significant number of inbound links and that the site content is relevant will lead to an increase in search engine rankings.
A major responsibility of SEO consultants is to work out keywords and phrases that match user search patterns. Following this the SEO consultant utilizes the keywords and phrases to produce articles and further content to be added to the website. In doing so, they promote the natural progression of website ranking and give strategies to help the client to further develop the popularity of their site.
The process appears to be straightforward; however, SEO does not happen overnight. In reality, it is a rolling process that can take months before results appear; therefore, it is essential that once the desired ranking is achieved, SEO remains an ongoing process. One reason for this is that search algorithms alter regularly and an SEO consultant is best placed to monitor when this happens and make adjustments where necessary.
Basic SEO services will put in place procedures that make a website more attractive. The content put onto a site needs to be relevant and unique in order to draw in and retain visitors. SEO consultants aim to provide clients with all the information they need to implement their search engine optimization strategies.
Outsourcing website optimization to an SEO consultant can be extremely beneficial to business and often provides many advantages. It can be cost-effective due to the reduction in staffing and the need for specialist training, it also allows companies to keep their focus on the core objective of their business, therefore, allowing more ways to achieve corporate goals.
What Is an SEO Consultant?
Today, most new business is generated online, which helps to lower costs and also increase flexibility. A drawback of this type of business is that it still needs customers just like any other ‘shop’. The business needs to not only look attractive so that people will browse around and make a purchase but also be accessible and easily found by potential site visitors.
This is where Search Engine Optimization comes into play because it is a method to attract the optimum number of users to a site. It is necessary because even though a website may be highly attractive to look at, use and be full of great information, if nobody knows it is there, then nobody will visit.
The position of a website in search engines such as Google or Yahoo is one-third dependent upon the actual site content and two-thirds dependent on factors such as blog comments, bookmarks, inbound links and videos. Basically, if a website is not found within the first two pages of search results then it is highly likely that it will not be located. Making sure that a website has a significant number of inbound links and that the site content is relevant will lead to an increase in search engine rankings.
A major responsibility of SEO consultants is to work out keywords and phrases that match user search patterns. Following this the SEO consultant utilizes the keywords and phrases to produce articles and further content to be added to the website. In doing so, they promote the natural progression of website ranking and give strategies to help the client to further develop the popularity of their site.
The process appears to be straightforward; however, SEO does not happen overnight. In reality, it is a rolling process that can take months before results appear; therefore, it is essential that once the desired ranking is achieved, SEO remains an ongoing process. One reason for this is that search algorithms alter regularly and an SEO consultant is best placed to monitor when this happens and make adjustments where necessary.
Basic SEO services will put in place procedures that make a website more attractive. The content put onto a site needs to be relevant and unique in order to draw in and retain visitors. SEO consultants aim to provide clients with all the information they need to implement their search engine optimization strategies.
Outsourcing website optimization to an SEO consultant can be extremely beneficial to business and often provides many advantages. It can be cost-effective due to the reduction in staffing and the need for specialist training, it also allows companies to keep their focus on the core objective of their business, therefore, allowing more ways to achieve corporate goals.
Video marketing tips to get traffic to your website
Video Marketing Intro:
& 8232;The popularity on online video marketing is growing much faster than ever expected. This may be due to it’s ability to entertain the customer whilst selling and informing them as well. Marketing through video has been around for a while, but surprisingly marketers are just recently starting to comprehend that people would much rather watch an entertaining video than reading a boring black and white textbook/PDF file. Though it does seem easy to just upload a video and start generating traffic to your website, it is a little bit harder than that. There are certain parts of your video you must optimize to make it valuable to the search engines. The optimization of a video makes it rise above all other niche specific videos. Here are my video marketing tips to help you to achieve this.
Video Marketing Structure:
Title:
& 8232;The search engine notices the title first, because it acts as the name of your video. Same as if someone was searching for you in a crowd, they would call out your name, also known as your title. This should definitely be the first thing you optimize because it is the first thing search engines notice! Make sure your title catches the interest of your viewers, this will encourage them to click on it and then all you have to do it provide great content. Searchers are more likely to click on a video with a title, “Miniature Dinosaur in my backyard!” than “Video of a lizard.” This is an important strategy when it comes to video marketing.
Content:
& 8232;The whole point to using video is to provide content to the viewer, it does not matter what the content is, as long as it is relevant. The best content is informational, and also entertaining. “People want to be entertained, not taught” – That quote explains it best. To provide the best content to your viewers you must make sure it fulfills their needs. Do you think they would finish the video if it doesn’t seem of any interest to them? A great way to fulfill the viewers need for information is by creating How-To instructional videos. These videos are the best way to show that you are knowledgable in your niche, and that shows you as an authority and expert.
URL:& 8232;
When you make your video you should always be promoting your website, Twitter, company with a phone number, Facebook, and all of the other social media accounts you have by including their URL’s and phone number under your video to increase exposure and visits to website. If you can, get a water mark for your video that has your company logo. Logo exposure is an excellent way to increase sales and brand yourself as an expert. Optimize your description and make sure all of your URL’s are clickable by adding “http://” in front of them!
Summary:
& 8232;A well implemented strategy for video marketing can get your viewers where you want them, the “Buy Now” page, this is accomplished by optimizing your video to get it the exposure and get yourself conversions. Create a keyword rich and relevant title, give your video content that is informative as well as entertaining, and make sure to add in your URL in your description.
If you enjoyed these video marketing tips and strategies, then please visit http://videomarketingsecrets.info for more tips, tricks, and secrets about online video marketing. I offer free training that will teach you how to use online video marketing to reach the top of youtube.
-Andrewpauljohnson