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Article Writing Services: Combining SEO with Conversion Points
With the increasing popularity of a more global marketplace where freelancers and clients can communicate online, article writing services have become in high demand over the last decade. This certainly is derived from the constant need of high-quality content for SEO purposes, website content, reviews, etc. It is important to understand how to make these writing services work for you and your company; you may soon realize that your business will develop itself much more quickly if visitors are transformed by leads through the principles of SEO and conversion points.
Let’s start by establishing a clear understanding of what SEO and conversion points really consist of. SEO stands for Search Engine Optimization. In short, SEO is a more or so complex process that will increase your websites and company’s visibility on the Internet, through popular search engines. It is an established fact that websites appearing higher in Google search results, for example, will gather much more visitors on a regular basis than websites ranking anywhere else but on the first page of result. Thus, Search Engine Optimization will allow you to gain more visitors; if you are selling a product or offering a service through your website, this is a great opportunity to gain more potential customers and build your clientele.
However, once your website now yields a higher amount of visitors, it is important to understand that it doesn’t mean that all these visitors translate into sales right away. This is where ‘conversion points’ come into play. Conversion will allow your visitors to convert into a lead, subscriber, donor, etc. This is where you will actually make money and grow your business; when the leads are converted into an actual sale. This is why an SEO campaign by itself won’t necessarily change your business, or help to develop it. It needs to be combined with conversion points and other techniques in order to actually return profit to you and your company.
In order for you to structure an efficient SEO and conversion campaign, you will most likely require the services of an article writing company, or team. What this team will do for you is to provide you with high-quality content for your website, or to publish on article databases. Writers and writing team often have a strong understanding of SEO and the keyword usage, as well as how to implement convincing calls and leads to convert those visitors to sales (profit).
To make sure that the article writing team you are hiring is competent enough to strengthen your SEO and conversion statistics, you will have to establish a thorough screening process. For example, only hire a team that has a proven track record when it comes to quality and basic spelling and grammar. Your visitors have no intention wasting their time reading through poorly written content that does not provide the information needed. In the end, if you have hired the right team offering article writing services, you will establish a stronger online presence and gain the opportunity to develop your business in a whole new way.
Article Writing Services: Combining SEO with Conversion Points
With the increasing popularity of a more global marketplace where freelancers and clients can communicate online, article writing services have become in high demand over the last decade. This certainly is derived from the constant need of high-quality content for SEO purposes, website content, reviews, etc. It is important to understand how to make these writing services work for you and your company; you may soon realize that your business will develop itself much more quickly if visitors are transformed by leads through the principles of SEO and conversion points.
Let’s start by establishing a clear understanding of what SEO and conversion points really consist of. SEO stands for Search Engine Optimization. In short, SEO is a more or so complex process that will increase your websites and company’s visibility on the Internet, through popular search engines. It is an established fact that websites appearing higher in Google search results, for example, will gather much more visitors on a regular basis than websites ranking anywhere else but on the first page of result. Thus, Search Engine Optimization will allow you to gain more visitors; if you are selling a product or offering a service through your website, this is a great opportunity to gain more potential customers and build your clientele.
However, once your website now yields a higher amount of visitors, it is important to understand that it doesn’t mean that all these visitors translate into sales right away. This is where ‘conversion points’ come into play. Conversion will allow your visitors to convert into a lead, subscriber, donor, etc. This is where you will actually make money and grow your business; when the leads are converted into an actual sale. This is why an SEO campaign by itself won’t necessarily change your business, or help to develop it. It needs to be combined with conversion points and other techniques in order to actually return profit to you and your company.
In order for you to structure an efficient SEO and conversion campaign, you will most likely require the services of an article writing company, or team. What this team will do for you is to provide you with high-quality content for your website, or to publish on article databases. Writers and writing team often have a strong understanding of SEO and the keyword usage, as well as how to implement convincing calls and leads to convert those visitors to sales (profit).
To make sure that the article writing team you are hiring is competent enough to strengthen your SEO and conversion statistics, you will have to establish a thorough screening process. For example, only hire a team that has a proven track record when it comes to quality and basic spelling and grammar. Your visitors have no intention wasting their time reading through poorly written content that does not provide the information needed. In the end, if you have hired the right team offering article writing services, you will establish a stronger online presence and gain the opportunity to develop your business in a whole new way.
Website Optimization And SEO Consulting Changes To Rank Better In 2012
The New Year is fast approaching and it is this time of the year when most people make resolutions to make changes in their lives. That makes it a perfect time to think about your website and the changes it may need to compete with all the other businesses in this fast paced world.
If over the last year you have begun to see a decrease in views to your website and a drop in business, quite possibly this is because your website has not kept with the changing trends in search engines that began with Google Panda and now includes a growing reliance in social media chatter to decide what web pages should rank high and which ones lack exceeding low.
It used to be that website optimization was as simple as finding out what keywords were trending and using those keywords in your web pages. For outside links you simply needed to write an article to post somewhere else that linked back to the website and would bring in thousands of new visitors. Those things have now changed making it much more difficult to gain those Google rankings than ever before.
Website Optimization No Longer Is Dependent On Keywords
While using some keywords to get your web pages noticed by Google search engine is still important it is less important than it once was. Adding new and useful content that people find actually helpful is now a must with keyword density dropping to ½ or 1/3 of what it once was. In addition, it is more difficult to create back links as well because the search engines demand new and original content. The content farms have all gone or changed in order to meet Google’s changing demands.
In addition, with more people using Social media like Twitter and Facebook for business these days, search engines rely on these sites for back links to website looking for not only the frequency that your website is mentioned but also at who is mentioning your website.
What this all means is that your website needs to be updated to make the most of SEO and get you a better ranking in 2012. One way of ensuring that your website is optimized to rank better in 2012 is to hire a website consulting firm that has followed and understands the changes made to the search engine ranking and can help you to institute the changes your website needs to climb up those search engine ranks where it belongs.
If your business depends on your website to bring in customers and your site needs to be seen in order to perform that very important function it’s time to do some changes. The higher your web pages climb in search engine ranking the more notice your website will get, and the more business you will generate. So, now is the time to find that great SEO consulting firm that will be able to make the website optimization changes you need to get you better search engine ranking in 2012.