Tag Archives: may
3 Ways Link Building Firms Cheat You
“Permanent One Way links with a high PR for USD 1 only”.
A very common ad, which most of us would have seen a million times. This also has the dubious distinction of being the biggest lie in the link building world. We will see how.
We know this blog will stir up a hornet nest and may even result in a few assassination attempt on our lives!! However this will not deter us from writing about the popular fibs. These misrepresentations are used by a lot of link building firms all over the world, while selling their services.
The first one is a high PageRank. This green bar is often used as the most important parameter to judge the value of the page. The importance that this parameter has is naturally out of the context of this blog. The firms claim that the links will have a high PR whereas in reality the page which features the link often has no or low PR (not the PR that was committed). The high PR is usually of the home page. At the end, you do not benefit too much.
The second one is a Permanent link. This one always baffles me. Why will a webmaster with a legitimate business, which is thematically relevant to yours, ever oblige to put your link? No one will, unless there is some consideration involved. Even if a webmaster were to put up your link, because they have friendly relation with the link building firm, it still cannot guarantee that the link will not be removed. Every webmaster carries out regular audit in the link scape and all redundant or old links tend to get removed. It is natural. They would keep your links longer only if you offer to pay the webmaster a certain amount of money. And if this would be the case, the links are likely to be frowned upon by Google.
Permanent links can only be sourced from directories (articles, blogs, classified). In which case, the links should be sold at a much cheaper price, as the effort required to develop links from directories is far less than the effort required to obtain links from websites.
The third fib is about the price. A low priced link may not always be bad and quality links has nothing much to do with high price. One has to really evaluate whether the money (even if it is low) he is paying is going to yield results or not. But if the price is absurdly low, it should set the alarm bells ringing. Quality commands a premium.
Difference between Small Business Web Design and Designing of Large Companies
Well when it comes to designing website people who generally get worried is small business as they do not have necessary funds to get a good website developed for their company. In case of large organization, there is no such obstacle that they should be so worried about they have all the necessary resources and funds to get a good website developed.
However, it is not necessary that you have to spend a packet to get a good website designed. A good website can also be designed in the most affordable rates without compromising with the quality. Whenever you get ready to get your own website and have an online presence, you also think of getting your specific needs met.
If you need a small business website design, you can look around for designers or companies that provide affordable website designs and some may provide readymade designs to cut down the cost. Whereas if you are a large company you can go in for a website design company which would provide you the services according to your company needs and requirements as being a big brand you cannot afford to make a mistake also you will not have time to take care of the after maintenance of the website.
A small business may have a website with only handful of pages, providing basic information and encouraging visitors to call for more information. A large business may have hundreds of pages on their website, and they may have a design that allows for secure online transactions. These are just two potential end results, but the point made here is that the size and type of company that you run has a major bearing on how your online presence should end up appearing well.
In addition, there is a huge difference between the advertising and marketing methods of small and large companies as the needs are very different for both. A small company would not spend so much on advertising and will use limited marketing tools whereas a large company would do the maximum to promote themselves.
Knowing all this when you want to hire a good web design company you would look for certain things like how much experience they have working with clients similar to yours, so that when you deal with them they know exactly what do you want and do the needful according to your requirements. In other words, we can say that they have experience working with companies of the same size and similar industries. This would help you get the best end products.
The small business web designer that you may choose will provide you all necessary services at the most affordable prices and the quality as desired. In addition, they will not neglect your company essentials and give you a website that is best for promoting your small business.
In case of large companies, the web design that you may chose will reflect you companys image and status. As it is not a standalone project, its a piece of your brand and with the ever growing importance of internet also more and more people getting access to internet, its part of your big brand. Therefore one has to be consistent with the approach between offline and online representation and you would need to get a web design that meshes with your image.
Without doubt, there are some differences between small and large company web design. One cannot just make judgments on just the number of pages on the website; its the type o online services that you provide and the image of your project along with your online presence. So finding a web design company that would work with companies of all size or your size you would more likely achieve success.
Why Search Engine Marketing is So Important
If a tree falls in the forest and nobody is around, does it make a sound? Perhaps, but if nobody is there to hear it, who really cares? This cliche is never with a greater degree of truth than for website design. You may have an immaculately designed website; pleasing on the eye, easy to navigate, with a host of well thought out information and in-built functional components to keep it running smoothly. The problem being that if nobody is there to see it, or at least if its only getting out to a fraction of its potential audience, then it may as well not exist. The key to solving this conundrum is Search Engine Marketing.
The vast majority of end users come across websites through one of the various Search Engines out there. The results these Search Engines turn out are anything but random. Prospective clients will only be able to find your website via Search Engines if it has been optimised for Search Engine Marketing by a qualified Search Marketing Specialist. These are the web magicians who make sure that online traffic is being driven to your site, and therefore your company, rather than that of your competitors. Search Engine Marketing maximises the online visibility of your business in an increasingly crowded online marketplace.
Effective Search Engine Marketing can be achieved by employing a number of strategies including Search Engine Optimisation (SEO), and Google AdWords. SEO is a legitimate way of improving your websites Search Engine rankings using targeted keywords to place your business at the top of the results page for relevant search terms. A specialist in SEO will be able to identify the most popular keywords for your industry, build content around this principle, and use internal linking to best market your website within Search Engines. They will also be able to drive traffic towards your site through article marketing and the creation of sitemaps. With ongoing analytics and further recommendations traditionally included in SEO services, your website will be in a position to maintain the initial momentum push gained from Search Engine Marketing.
Google AdWords offers increased exposure on Google for a nominal fee set by the website owner depending on the level of exposure they require. To maximise the impact of a Google AdWords campaign, while keeping costs down, it may be wise to have a qualified management consultant on hand. They will be able to carefully research the most effective way of appealing to your target market, and monitor your campaign as it develops.
If youre going to have an online presence which is a reality of modern commerce, you may as well get your brand out there in front of the largest possible audience. The most effective way of doing this is to seek the advice of a specialist in the field of Search Engine Marketing.