Tag Archives: may

Just a few Thinkings In relation to File and Document Management Systems Protection

What sorts of obstacles are associated when implementing a document security system; & may a digital document management system be the remedy?

Documents face threats of several types. Customer lists, sales-strategy reports and comprehensive revenue stat may fall in-to the hands of opponents. Sensitive personal information given by customers and workers may very well be destroyed resulting in legal cases. Personal identity details for instance bank-account login advice or credit-card particulars might be snatched by crooks. Because of those chances in today’s society, the concern of document security must become a top level concern.

Manually operated & Digital Document Security Measures

First, safety options under a document management system attempt to safeguard business data & business welfare & keep to legal conditions, just like safety of secrecy & avert monetary losses through Identity theft & fraudulence. It is the most significant part of document security to consider.

Document security is usually ascertained by limiting access towards documents. In a paper-based method, highly susceptible documents might be kept in lock & key for viewing by only top managers, for example. Yet it is basically extremely hard to assure appropriate security for records under a paper-based system merely because keeping all documents underneath lock & key can affect business results. For example, decision makers could possibly find that documents that offer decision-support information can’t be traced suddenly.

Thus, an appropriate document management system might strengthen things in a significant way, basically because entry to specified folders & documents can be precisely confined by employing electronic techniques. For instance, employees may be categorized in-to distinct streams and every stream can get different access privileges and authorizations. Admittance rights typically involve reviewing & editing rights, i.e. chosen individuals could be allowed to watch a specified document although not modify it. Other folks might have extensive rights, such as editing privileges. Users could also have to present passwords access to the files. This may formally hinder unauthorized folks from finding documents at staff members’ work station.

As will likely be evident, permissions alone cannot really present full safe practices. An employee might forget to log out following searching a document & if perhaps that person leaves the workstation, somebody else may then be capable to view it. Training staff to follow best practices for safety is a key point of over-all document security. It has been noted that many security lapses are because of employees, either through carelessness or dishonesty. It’s imperative to provide access rights strictly on a need-to-have grounds, with each and every worker (including senior staff members) being allowed to have access only those files that they require to complete their particular tasks.

Online Potential risks

Then, there’s the Online world. The existence of the online world lets risks to originate from external sources. Particular perils from viruses & other destructive software programs, from cyber criminals who can erase precious business information and from identity burglars have turned much more dangerous presently. These outer threats are guarded against thru the installing of security software for example anti-virus and anti-spyware programs, implementation of fire-walls & secure-access systems, just like SSL & consistent updates to operating systems and software programs. Software developers usually provide patches to plug any feasible security problems.

Authentication & Audit Trails

Verification of documents is a second key security preventative measure to be taken into consideration, imposed by Law. Advancements such as electronic signatures could not merely help sender’s signature outbound documents, but additionally help receivers to make sure that documents they acquire are definitely from who they assert to be; and also that no alterations have taken place since that time it was basically authenticated.

For security reasons & as a way to follow freshly released European legal regulations, any document management system needs to retain audit trails that monitor who accessed which document and at what time; and what changes were made during each accessibility. The trail should then be monitored from a trustworthy personal for any strange activities. Advanced document management systems usually include a trace function which stores the entire processes made over a document.

Data Security and ISO Standards

Especially, routine reviews should be accomplished to discover any security weaknesses, including practices such as creating backups & employing document retention & wreckage policies. Documents that have exceeded their lifetimes should be shredded in place of left all-around.

Since document security has become an integral issue, various valuable businesses have published rules to help agencies to overcome these security issues. An excellent sample is ISO 27002, a standard applied with the International Standards Organization trading explicitly with data security.

The ISO 27002 STANDARD was originally published as the rename of existing ISO 17799 STANDARD, a code of practice for data protection. It primarily describes hundreds of potential controls & control mechanisms, which may be accomplished, in theory, subject to the guidance provided within ISO 27001.

Applying these practices & policies, mainly thru a suitable document management system, can be of help for your company to boost the security of your documents and data & enormously enhance your firm’s corporate image relating to the quality of your products & services.

Just a few Thinkings In relation to File and Document Management Systems Protection

What sorts of obstacles are associated when implementing a document security system; & may a digital document management system be the remedy?

Documents face threats of several types. Customer lists, sales-strategy reports and comprehensive revenue stat may fall in-to the hands of opponents. Sensitive personal information given by customers and workers may very well be destroyed resulting in legal cases. Personal identity details for instance bank-account login advice or credit-card particulars might be snatched by crooks. Because of those chances in today’s society, the concern of document security must become a top level concern.

Manually operated & Digital Document Security Measures

First, safety options under a document management system attempt to safeguard business data & business welfare & keep to legal conditions, just like safety of secrecy & avert monetary losses through Identity theft & fraudulence. It is the most significant part of document security to consider.

Document security is usually ascertained by limiting access towards documents. In a paper-based method, highly susceptible documents might be kept in lock & key for viewing by only top managers, for example. Yet it is basically extremely hard to assure appropriate security for records under a paper-based system merely because keeping all documents underneath lock & key can affect business results. For example, decision makers could possibly find that documents that offer decision-support information can’t be traced suddenly.

Thus, an appropriate document management system might strengthen things in a significant way, basically because entry to specified folders & documents can be precisely confined by employing electronic techniques. For instance, employees may be categorized in-to distinct streams and every stream can get different access privileges and authorizations. Admittance rights typically involve reviewing & editing rights, i.e. chosen individuals could be allowed to watch a specified document although not modify it. Other folks might have extensive rights, such as editing privileges. Users could also have to present passwords access to the files. This may formally hinder unauthorized folks from finding documents at staff members’ work station.

As will likely be evident, permissions alone cannot really present full safe practices. An employee might forget to log out following searching a document & if perhaps that person leaves the workstation, somebody else may then be capable to view it. Training staff to follow best practices for safety is a key point of over-all document security. It has been noted that many security lapses are because of employees, either through carelessness or dishonesty. It’s imperative to provide access rights strictly on a need-to-have grounds, with each and every worker (including senior staff members) being allowed to have access only those files that they require to complete their particular tasks.

Online Potential risks

Then, there’s the Online world. The existence of the online world lets risks to originate from external sources. Particular perils from viruses & other destructive software programs, from cyber criminals who can erase precious business information and from identity burglars have turned much more dangerous presently. These outer threats are guarded against thru the installing of security software for example anti-virus and anti-spyware programs, implementation of fire-walls & secure-access systems, just like SSL & consistent updates to operating systems and software programs. Software developers usually provide patches to plug any feasible security problems.

Authentication & Audit Trails

Verification of documents is a second key security preventative measure to be taken into consideration, imposed by Law. Advancements such as electronic signatures could not merely help sender’s signature outbound documents, but additionally help receivers to make sure that documents they acquire are definitely from who they assert to be; and also that no alterations have taken place since that time it was basically authenticated.

For security reasons & as a way to follow freshly released European legal regulations, any document management system needs to retain audit trails that monitor who accessed which document and at what time; and what changes were made during each accessibility. The trail should then be monitored from a trustworthy personal for any strange activities. Advanced document management systems usually include a trace function which stores the entire processes made over a document.

Data Security and ISO Standards

Especially, routine reviews should be accomplished to discover any security weaknesses, including practices such as creating backups & employing document retention & wreckage policies. Documents that have exceeded their lifetimes should be shredded in place of left all-around.

Since document security has become an integral issue, various valuable businesses have published rules to help agencies to overcome these security issues. An excellent sample is ISO 27002, a standard applied with the International Standards Organization trading explicitly with data security.

The ISO 27002 STANDARD was originally published as the rename of existing ISO 17799 STANDARD, a code of practice for data protection. It primarily describes hundreds of potential controls & control mechanisms, which may be accomplished, in theory, subject to the guidance provided within ISO 27001.

Applying these practices & policies, mainly thru a suitable document management system, can be of help for your company to boost the security of your documents and data & enormously enhance your firm’s corporate image relating to the quality of your products & services.

How to Build an Effective Landing Page for SEO

A landing page is not only an essential tool for any business conducting inbound marketing, it is vital for search marketing and the best way to capitalize on your SEO efforts. Think of a landing page as a strategic page. It is there in order to accomplish an a goal – to convert, direct or retain, and helps to ensure you are attracting the most relevant audience for your product or service. If done correctly, an effective landing page can mean the difference between 500 clicks per day to 5,000. Building an effective landing page does take time, but if it means higher conversions, it’s worth every minute!

Before we get into how to actually construct a landing page, let’s look at the key benefits of having a landing page to support your SEO efforts, or in other words, what’s your ROI in this:

Gives You Raw Data
Landing page data looks at your total conversions, visitors and bounce rates – information that helps measure your ROI. You can’t argue with numbers, and successful marketing campaigns don’t materialize out of thin air, they rely heavily on objective data. How do you calculate your bounce rate so you can fine-tune content to engage your users more? A landing page can do this for you.

Increase Conversion Trends
Users like simple messages, and landing pages need to accomplish this. You don’t have to overcomplicate a landing page (or website) to glean conversions. If you are doing everything right, maintaining content consistency, visual consistency, and brand consistency, all with a landing page that directs people to what they’re looking for, you’ve done your job right.

Makes A/B Testing Simple
All effective websites go through A/B testing to see what pages, or page designs, are performing and which are flunking. A/B test allows you to run parallel testing of two or more pages at the same time. Why is this important? Because you want to maximize the effectiveness of all of your pages, and determine what you may need to re-work, or leave the same.

Filter Your Audience
The beautiful thing about building an effective landing page for SEO, is its ability to filter out irrelevant users. The key to higher conversion rates is to find the ideal user for you, and that requires audience segregation. By using distinct landing pages, you are able to tailor your core message to fit a very specific audience. Taking this even further, a landing page will help you segregate users according to their origins. A social media user may not have the same interests or behaviors as a user who enters a specific question or phrase into the Google search bar.

Now, let’s go through the building blocks of an effective Landing page:

1) Make Sure the Branding is Spot On!
Remember, a landing page is a ‘welcome mat’, a first impression, and you know what they say about first impressions. If you are not entirely focused about your branding, your consumers are going to feel the same. An effective landing page should drive the brand message home as aggressively as your website as a whole. Consistency is key, right down to color, tone and font. When users are clicking around on your landing page, it should direct them to content that is inherently connected to what you have on your landing page.

2)Choose a Custom URL
A landing page is a separate but connected component of your website, and it needs its own custom URL. Though it may be tempting, ensure your custom URL is descriptive but not stuffed with money keywords. It may seem like a good idea for the purposes of SEO, however, you may suffer in the rankings if Google catches on, so use them wisely. If you happen to be launching a contest of some sort or a campaign, it is advisable to assign your contest/campaign its own unique custom URL. Not only will this help you drive more traffic to your main site, it will make analyzing your Google Analytics data much simpler, and help you keep an eye on the campaign progress.

3)Think Minimalistic
Keep it simple. Do not get bogged down in design details. Think about how you want to reduce your bounce rates. A complicated, overworked design is going to irritate users before they’ve even had a chance to see what you are offering. Keep the ‘clickables’ to a minimum (images, links, ads etc). One of the key features of an effective landing page is a form to encourage user engagement. Keep the form simple – First and last name, their email – that’s all you need.

4) Create an Incentive
What are you offering that everyone else isn’t? That’s the question your users are asking too. Why should they provide their information? What do they get out of it? In any call-to-action marketing plan, creating an incentive for users is essential. Are you running a contest? Do you have a unique newsletter they can subscribe to? You need to give them a reason to give you their time, and info. A landing page is the perfect place to do this.

5)Creative Copy is Everything
Don’t blather on; make it simple, concise and to the point. A landing page should never be an essay. When is the last time you stood on a welcome mat at someone’s door and took five minutes to read it? If you have a few landing pages, make sure the message is specific and relevant. Keep your content SEO-ish, but don’t keyword it to death. You only have a few seconds to make a first impression, so make it count!