Tag Archives: online
How to Engage in RSS Marketing (Page 1 of 2)
RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.
There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number cant be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.
For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:
Feed characteristics There are many websites who have their feeds while others dont. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content delivery using RSS feeds. Let us look at an example: Some websites like My Yahoo is able to display only the headlines of their RSS feeds while websites like Bloglines are able to show almost the entire feed or complete article content. So there are some publishers who will provide only partial feed while others might provide entire content in the feed.
In marketing terms, this means that you should know how you will present the content and what the marketing message will look like. If you are not aware of the various characteristics of a feed, then RSS marketing can be a risky proposition. It is important to hence understand the feed characteristics and identify the methods of distribution. You need to think and imagine in advance how your consumer will receive this feed, and how it will help them to make an informed marketing decision, which will help your business in the long-run.
One of the prevailing issues is that of full feed vs. partial feed. Let us take another example. If an online publication has 5,000 RSS feed subscribers and the publisher is offering only the first paragraph of each of their articles in the RSS feed then the reader will have to click through each of the feed to view the entire content. There are many internet readers or users who will skim quickly through the feed content click through directly to the website. In such a scenario, if the publication has placed any advertisements in their feed then the consumer will miss it completely. So the online publication might get a high readership rate but will be a bad option for RSS advertising because the click-through-rate is low.
Hence it is extremely important to evaluate the various feeds where you would want to advertise.
Make content interactive If your content is not interactive or engaging then it will not attract too many RSS consumers. Consumers are not looking for saleable content; they are looking for useful and relevant information. For example if you are running an advertising campaign for the launch of a new paint then you need to target the different home improvement blogs and websites as a part of your RSS advertising & marketing campaign. In a home improvement blog, you will find the audience who will be interested about the various aspects of home improvement and how it can be done and what all they can use. This will boost your advertising efforts.
Back Links-Increase Your Website Value
One aspect of closer online promotion is to create content. But the work is not really end with the creation of compelling content, it starts from there. The next and most crucial step for the strengthening and the sale is online content to create visibility through the construction and increased (
Using Email Trace To Strengthen Your Online Protection
One effective way to protect yourself from malicious individuals online is to learn to conduct a reverse email trace. Knowledge of this will help you against cyber stalkers, fraudsters, and other types of online harassment; and, the best thing is, given the right tools, it’s actually very easy to do.
Free reverse email trace services are actually offered online. However, since the applications and tools have been existent for the past 20 years, it is not uncommon to end up with outdated and obsolete ones that cannot effectively locate individuals. There are newer versions available from trusted service providers which can accurately give you information regarding persons who seem to be stalking or putting your online credibility at risk.
All you have to do is provide an email address and the service provider will give you essential details such as the name, address, phone number, occupation, type of computer, operating system used, browser used, actual geographic location, actual header and links to online activities of the person plaguing your email.
During the infant stages of the internet, it is considerably safe to disclose email addresses as well as some personal data even to individuals you do not know in the real world. However, the cyber world changes drastically at such a fast rate in which individuals have found a way to take advantage of those who may not be as technological or computer savvy.
Several people have lost fortunes, given away material possessions and had their computers hacked while others even go as far as receiving threats and being personally stalked. Because privacy is a key element that needs to be protected online, you should know how to shield your personal information.
Through reverse email trace, you may now provide the same scenario to dishonest individuals lurking on the Web by getting information from them. This way, they will be forced to end any threatening activity targeting you and your computer. Some tools aim to locate the source IP address through the email headers. All you need to do is copy the full email headers into a provided box then submit. The service provider will instantly analyze and give you results based on a developed system and set of instructions from several email programs and email services.
Some tools may consider all available mail servers and clients that it processes as reliable and honest. Some will also not attempt to trace forged email headers which are usually present in most malicious data and spam. You can find several tools from an excellent source which will effectively analyze mail servers and clients and give you some ideas whether or not you can trust them. There are several professionals and Web sites online offering these useful tools to locate and trace unscrupulous senders’ IP addresses plus other information. While there are sites that offer foolproof methods, there are some that are very detailed and in-depth when it comes to their searches.
You can improve your privacy online by using or giving out your email address only during private correspondence. Avoid disclosing details in public areas like chat rooms, instant messengers and other social peer exchange sites. If you keep all your details in a secure place, it will be impossible for anybody to get a hold of them.