Tag Archives: online

Why Marketing With Social Media is Critical to SEO and SEM

There is a great deal of excitement about social media right now, and rightly so. It’s an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.

Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites – where goods or services are described, pictured, and sold.

Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organization’s website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be ‘sold.’

Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web – such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.

Don’t Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.

Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be ‘attached’ to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.

Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.

Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.

For more information about social media campaigns, or SEO, visit

Importance Of Backlinks In SEO

Backlinks are like pointers on the road giving directions to a particular destination. Just as it might not be possible for buyers to know about a shop if there are no ads or pointers, it is also difficult for online buyers to be aware of a website that offers products and services that they may need.

No online business can survive if buyers are not made aware of its web presence and if it is not prominently visible on the search engines. Building up a huge reservoir of backlinks is one of the most important tools of search engine optimization aimed at getting a higher ranking for the website. These backlinks make its presence felt enough to attract maximum number of targeted visitors.

Importance of Using Professional Services to Build Backlinks

An online business owner who is either a newcomer or has been struggling to establish his business profitably might not be aware of the strategies involved in search engine optimization especially with regard to the use of backlinks. As such, it is important for online business owners to find experienced and reliable online professional services that would provide quality link building service. These services also provide links and articles that enable people to find the website when they look for specific products or services through the search engines.

The strategies of the professional services are aimed at making more and more people aware of the website that is marketing the desired products or services. They try to get more backlinks and catch the attention of Google and other search engines to get a better place on them, preferably on the first page. The greater the number of quality backlinks to your website, the greater will be the confidence generated in the search engines that the website is important enough for so many other people having a link to it.

The professional online services engaged by you provide efficient link building services designed at building a large number of high-quality one-way links. One of the techniques of link building is to incorporate unique and high-quality content that is not available elsewhere. If the content is really informative and unique, people will definitely want to link to it, especially if the process of linking is easy, for example, setting up a “Link to Us” page and providing html code that people can copy and paste on their site.

Use of Article Marketing

The professional experts of these services also use other strategies such as article marketing by providing content-rich articles and submitting the same to article directories, social networking sites, and press releases in order to boost the website to a higher ranking in the search engines. This can be done by writing unique and informative articles and submitting them to different article directories.

Each article should have a resource box giving information regarding the business owner and there should be a link to his website. If the articles are interesting and contain valuable information to the readers, a viral effect will make other webmasters post your article with your resource box containing the link to your site on their own sites. In this way, a single article might get scores of backlinks. Posting comments on related blogs is also a useful technique for creating backlinks.

Importance Of Backlinks In SEO

Backlinks are like pointers on the road giving directions to a particular destination. Just as it might not be possible for buyers to know about a shop if there are no ads or pointers, it is also difficult for online buyers to be aware of a website that offers products and services that they may need.

No online business can survive if buyers are not made aware of its web presence and if it is not prominently visible on the search engines. Building up a huge reservoir of backlinks is one of the most important tools of search engine optimization aimed at getting a higher ranking for the website. These backlinks make its presence felt enough to attract maximum number of targeted visitors.

Importance of Using Professional Services to Build Backlinks

An online business owner who is either a newcomer or has been struggling to establish his business profitably might not be aware of the strategies involved in search engine optimization especially with regard to the use of backlinks. As such, it is important for online business owners to find experienced and reliable online professional services that would provide quality link building service. These services also provide links and articles that enable people to find the website when they look for specific products or services through the search engines.

The strategies of the professional services are aimed at making more and more people aware of the website that is marketing the desired products or services. They try to get more backlinks and catch the attention of Google and other search engines to get a better place on them, preferably on the first page. The greater the number of quality backlinks to your website, the greater will be the confidence generated in the search engines that the website is important enough for so many other people having a link to it.

The professional online services engaged by you provide efficient link building services designed at building a large number of high-quality one-way links. One of the techniques of link building is to incorporate unique and high-quality content that is not available elsewhere. If the content is really informative and unique, people will definitely want to link to it, especially if the process of linking is easy, for example, setting up a “Link to Us” page and providing html code that people can copy and paste on their site.

Use of Article Marketing

The professional experts of these services also use other strategies such as article marketing by providing content-rich articles and submitting the same to article directories, social networking sites, and press releases in order to boost the website to a higher ranking in the search engines. This can be done by writing unique and informative articles and submitting them to different article directories.

Each article should have a resource box giving information regarding the business owner and there should be a link to his website. If the articles are interesting and contain valuable information to the readers, a viral effect will make other webmasters post your article with your resource box containing the link to your site on their own sites. In this way, a single article might get scores of backlinks. Posting comments on related blogs is also a useful technique for creating backlinks.