Tag Archives: pages
How to Build an Effective Landing Page for SEO
A landing page is not only an essential tool for any business conducting inbound marketing, it is vital for search marketing and the best way to capitalize on your SEO efforts. Think of a landing page as a strategic page. It is there in order to accomplish an a goal to convert, direct or retain, and helps to ensure you are attracting the most relevant audience for your product or service. If done correctly, an effective landing page can mean the difference between 500 clicks per day to 5,000. Building an effective landing page does take time, but if it means higher conversions, its worth every minute!
Before we get into how to actually construct a landing page, lets look at the key benefits of having a landing page to support your SEO efforts, or in other words, whats your ROI in this:
Gives You Raw Data
Landing page data looks at your total conversions, visitors and bounce rates – information that helps measure your ROI. You cant argue with numbers, and successful marketing campaigns dont materialize out of thin air, they rely heavily on objective data. How do you calculate your bounce rate so you can fine-tune content to engage your users more? A landing page can do this for you.
Increase Conversion Trends
Users like simple messages, and landing pages need to accomplish this. You dont have to overcomplicate a landing page (or website) to glean conversions. If you are doing everything right, maintaining content consistency, visual consistency, and brand consistency, all with a landing page that directs people to what theyre looking for, youve done your job right.
Makes A/B Testing Simple
All effective websites go through A/B testing to see what pages, or page designs, are performing and which are flunking. A/B test allows you to run parallel testing of two or more pages at the same time. Why is this important? Because you want to maximize the effectiveness of all of your pages, and determine what you may need to re-work, or leave the same.
Filter Your Audience
The beautiful thing about building an effective landing page for SEO, is its ability to filter out irrelevant users. The key to higher conversion rates is to find the ideal user for you, and that requires audience segregation. By using distinct landing pages, you are able to tailor your core message to fit a very specific audience. Taking this even further, a landing page will help you segregate users according to their origins. A social media user may not have the same interests or behaviors as a user who enters a specific question or phrase into the Google search bar.
Now, lets go through the building blocks of an effective Landing page:
1) Make Sure the Branding is Spot On!
Remember, a landing page is a welcome mat, a first impression, and you know what they say about first impressions. If you are not entirely focused about your branding, your consumers are going to feel the same. An effective landing page should drive the brand message home as aggressively as your website as a whole. Consistency is key, right down to color, tone and font. When users are clicking around on your landing page, it should direct them to content that is inherently connected to what you have on your landing page.
2)Choose a Custom URL
A landing page is a separate but connected component of your website, and it needs its own custom URL. Though it may be tempting, ensure your custom URL is descriptive but not stuffed with money keywords. It may seem like a good idea for the purposes of SEO, however, you may suffer in the rankings if Google catches on, so use them wisely. If you happen to be launching a contest of some sort or a campaign, it is advisable to assign your contest/campaign its own unique custom URL. Not only will this help you drive more traffic to your main site, it will make analyzing your Google Analytics data much simpler, and help you keep an eye on the campaign progress.
3)Think Minimalistic
Keep it simple. Do not get bogged down in design details. Think about how you want to reduce your bounce rates. A complicated, overworked design is going to irritate users before theyve even had a chance to see what you are offering. Keep the clickables to a minimum (images, links, ads etc). One of the key features of an effective landing page is a form to encourage user engagement. Keep the form simple – First and last name, their email – thats all you need.
4) Create an Incentive
What are you offering that everyone else isnt? Thats the question your users are asking too. Why should they provide their information? What do they get out of it? In any call-to-action marketing plan, creating an incentive for users is essential. Are you running a contest? Do you have a unique newsletter they can subscribe to? You need to give them a reason to give you their time, and info. A landing page is the perfect place to do this.
5)Creative Copy is Everything
Dont blather on; make it simple, concise and to the point. A landing page should never be an essay. When is the last time you stood on a welcome mat at someones door and took five minutes to read it? If you have a few landing pages, make sure the message is specific and relevant. Keep your content SEO-ish, but dont keyword it to death. You only have a few seconds to make a first impression, so make it count!
The 2015 Important checklist when launching a new website
Launching a Website is a nerve- racking job! And launching a new website is even more complex. What if you miss any links or details to be mentioned before the launch and it turned out to be a failure. All of the months youve worked spending the most crucial phase in planning, designing, coordinating, organizing and developing would go nowhere then. Launching is extremely frantic and hectic. So, having a launch checklist is important! It will help you to offload the job of remembering every tiny details and would make you sure that you havent missed anything!!!
So lets get started by making a new launch website checklist: for the first time you need to make sure that you jot down every important key points that would be included before the launching. Write down each step along the way. Break your list into pre and post launch which will further help you in making your work easier if in future you need to add or delete anything according to your workflow.
LAUNCH CHECKLIST:
Simple Content:
· Proofread your work i.e. you spelling and correction errors.
· Details about company should be mentioned properly.
· Formatting of images is corrected and displayed properly.
· Video/Audio items are correct and formatted properly.
· PDF files are linked up in the right way.
· All links are working correctly
· 404 page is created or customized
· Be sure all required licenses for images, fonts, plug-in, etc. are on file
Design:
· Company logo is linked on the site
· Company is viewed on Google
· Company is viewed on internet explorer
· Company is viewed on mozzarella
· Company is viewed on Firefox
· Images optimized on pages
Launch:
· Set up new domain in cPanel
· Install database and user in cPanel
· Record new domain and database information into tracking software
· Always change the DNS or file name to my name server.
· Keep a check on site for any detail issues.
· Check for broken links on links and redirections
SEO:
· All pages should have a unique post and titles.
· All pages should have a unique description.
· Pages post have less than 10 keywords that appear in page copy.
· You should register to all social media properties i.e. images, covers pages and link back to your website.
Blogging:
· Start blogging before you launch a website.
· Your website should be known by Google.
· It should give a fair idea to the readers before the launch that what is the site about.
Client debrief is the last step. Under update admin password and save in password management . It helps so much.
Conclusion:
Isn’t it a good start for starting a new website with the entire necessary checklist.
The conclusion of this article concludes with these points that it will help your
client and your team members to maintain and keep a record of the information.
Hopefully you can see that every team member would be assigned with their own
task which will lead up to a site launch. This team approach does the best job
for challenges of testing a site. So if you want your website to be successfully
launched so keep this checklist in handy before you launch a website!!!
How do Search Engines work ?
We are very familiar with websites like Google, Yahoo, Bing.
We use these sites to get the information we need. As soon as we search for something, based on the keyword we use, we get results on the browser which are related to that keyword. So, in this way we see may websites which are matching to our keyword. The results are web pages and the box where we put the keyword is the search engine. Its known to everyone that among all the search engines, Google search is the number one. So all our effort goes for www.google.com so that our website appears on the first page. People hardly visits the 3rd or 4th page. So all eyes on the first page.
Search results
So how does these search engines work? The method is quite complicated. Thousands of skilled people are working round the clock using some powerful software and algorithms. All the search engines has powerful database where they keep all those images, videos and documents in a much arranged way. As soon as we search for something, matched images or content appears. For example, an image stored in the database has name, and if we enter a keyword with the same name, we will see that image along with the website that contain the page. This task of collecting data by the search engines from different websites is called crawling. To perform crawling all the search engines use a software/algorithm which is called search crawler. Different search engine has different search crawler name. For example, google named it googlebot, yahoo named it Yahoo! Slup while bing calls it bingbot(also known as msnbot). These bots visits all the websites and collect data continuously. When a website is visited by this bot, its considered that the website is being indexed by the search engine. Once a website is indexed, the keywords found on that website will be shown in the search result. However, the website might not appear in the first page rather it will be on later pages.
So the question is, how can that website will appear in the first or second page? It depends on many factors. One of them is the search crawler visit. The more frequently the search crawler will visit the website, more up front the site will be placed in search result pages. So this is the basic! The more frequently you will make the bot visit the targeted site the more front that site will be placed. This is called search engine optimization (SEO). There are 2 types of SEO. On-page and Off-page SEO. Both are equally important for optimization. So there you go, as soon as you open a new website your target should be how to make the site appear on the first or second page. To do so, you need to perform search engine optimization.