Tag Archives: people
Understanding Close Protection
Close Protection or bodyguarding as it is more popularly known, is something that most people are only aware of via the media. They have seen the role glamorised by way of the movies, or by reading magazine articles or fabricated stories in books.
Although a small percentage of this media information is close to the truth, the vast majority of what is shown is far from the realities of the profession.
The perceptions that people hold are quite extreme when it comes to their idea of what type of person they see working in Close Protection.
It ranges from one end of the scale where they believe that all bodyguards or close protection officers, as they shall be referred to from now on, are large aggressive people with very little in the way of a fully functioning intellect. This then jumps to the complete opposite end of the spectrum.
Where we find our super skilled super intelligent agent, who is capable of taking on and defeating single handily, any major criminal or terrorist organisation. Both these perceptions are far from the truth.
There may be a number of individuals who fall into the former definition, but they are not and never will be capable of working at a professional level within the world of Close Protection.
Also the media vision of the work of Close Protection Teams, which shows them incessantly protecting their client against repeated acts of violence, is also a work of pure fiction.
Yes, there are official teams out there who do provide protection for certain clients on whom there is a definite and ongoing threat. But it is intelligence and avoidance however, that are the defences used with these teams not mass shootouts.
So what exactly do we mean by the term close protection and what is the role of the close protection operative?
The term close protection has many definitions; but the one that describes the role most succinctly is the following:
It is to reduce the possibility of kidnap, assassination or unlawful act by the application of certain principles and measures to normal daily life.
So this then is the basic role of those working in Close Protection. Their duty is to protect their employer, their Principal, by way of applied procedures and security measures. What measures are required and at what level have to be correctly assessed by the team.
Choosing SEO or PPC to Benefit Your Website
The majority of companies now have websites; the Internet is increasingly becoming one of the best ways to promote your business. A commercial website contains a great deal of information; from the companys ideals and business practises, to a catalogue of products or services the company currently offers; to news of what is to come: it is fair to say a companys website is extremely important in the current market.
Obviously it is of primary importance to a business owner that potential customers are able to find the companys website online. Not everyone who would buy from or subscribe to you is already aware of your company or brand; and even big brands have to advertise. A great deal of business is made after a quick search of the web, and with studies showing that it is generally the first few links displayed in the search engine results that are clicked, there is obviously a great deal of competition for these links.
One of the best ways of getting your website near the top of these rankings is through Search Engine Optimisation, commonly referred to as SEO. Through link building and general on-site tweaking, your website can leap up the rankings, certainly far ahead of other websites which have benefitted from an SEO agency, but with careful research of search keywords and liberal link construction, your website can reach the dizzying heights of the first page of search results.
Article writing constitutes a significant aspect of Search Engine Optimisation. Through writing interesting, informative articles, you can not only raise awareness of your brand, ideology and methodology through the text, you can also create links which will increase your visibility in search engine results. Most article sites have strict guidelines as to what is acceptable and what is not, so its important to carefully research what is required on each site in order to ensure your article is approved and you start to reap the rewards.
Search Engine Optimisation is a lot of work: there are agencies around that will do this work for you, and it is probably the cheapest way of getting your website near the top of the search engine rankings. Another, more expensive, way of getting visibility for your site is Pay-Per-Click (PPC) marketing. By “bidding” on certain keywords, your site can reach the very top of page one very quickly indeed, but obviously this will cost you a lot more money assuming people are clicking on your link.
Of course, if people are clicking on your link, then theres a good chance that youre going to get some business, so its really a win-win situation. Regardless of which method you choose, getting your website to be the first in the search engine rankings will probably require professional help people who are willing to do the research and put the time in so you are guaranteed results.
Choosing SEO or PPC to Benefit Your Website
The majority of companies now have websites; the Internet is increasingly becoming one of the best ways to promote your business. A commercial website contains a great deal of information; from the companys ideals and business practises, to a catalogue of products or services the company currently offers; to news of what is to come: it is fair to say a companys website is extremely important in the current market.
Obviously it is of primary importance to a business owner that potential customers are able to find the companys website online. Not everyone who would buy from or subscribe to you is already aware of your company or brand; and even big brands have to advertise. A great deal of business is made after a quick search of the web, and with studies showing that it is generally the first few links displayed in the search engine results that are clicked, there is obviously a great deal of competition for these links.
One of the best ways of getting your website near the top of these rankings is through Search Engine Optimisation, commonly referred to as SEO. Through link building and general on-site tweaking, your website can leap up the rankings, certainly far ahead of other websites which have benefitted from an SEO agency, but with careful research of search keywords and liberal link construction, your website can reach the dizzying heights of the first page of search results.
Article writing constitutes a significant aspect of Search Engine Optimisation. Through writing interesting, informative articles, you can not only raise awareness of your brand, ideology and methodology through the text, you can also create links which will increase your visibility in search engine results. Most article sites have strict guidelines as to what is acceptable and what is not, so its important to carefully research what is required on each site in order to ensure your article is approved and you start to reap the rewards.
Search Engine Optimisation is a lot of work: there are agencies around that will do this work for you, and it is probably the cheapest way of getting your website near the top of the search engine rankings. Another, more expensive, way of getting visibility for your site is Pay-Per-Click (PPC) marketing. By “bidding” on certain keywords, your site can reach the very top of page one very quickly indeed, but obviously this will cost you a lot more money assuming people are clicking on your link.
Of course, if people are clicking on your link, then theres a good chance that youre going to get some business, so its really a win-win situation. Regardless of which method you choose, getting your website to be the first in the search engine rankings will probably require professional help people who are willing to do the research and put the time in so you are guaranteed results.