Tag Archives: people

Article Marketing – Why You Need To Create Backlinks

Does article marketing really bring traffic to a website? The answer is a resounding yes, but there are a few things you need to consider before you start pumping out a million articles and get disappointed by the results.

Article marketing can be an very effective way to create a lot of traffic to your business quickly and over a long period of time as well. Some of the most successful sites online use article marketing to promote their businesses, because article marketing is one of the more cost effective promotion techniques available to you.

In case you’re not familiar with the term, article marketing is publishing content provided by you to other sites. Some of these sites may be similar to your own, but others may be article directories. You might be thinking if you provide material for your competitors sites, how does this help you? It does. Every article you write will include a backlink to your own site. Backlinks are important because they are treasured by the search engines! You will get a better rank for your own site when you have a {lot|massive number) of backlinks to it. The search engines regard backlinks as recommendations to your own site from independant sources. It doesn’t matter that you are the creator!

To put it another way, if you provide an article on another site, you include a backlink to your own site. Some of the people reading your article will click through to your site and the search engines will give your site another tick for having a link from another site. That’s win-win.

A really well written article may also be published from an article directory onto other people’s sites. Another win-win! That’s why you must take the time to write good quality articles on specific topics. If you don’t want or can’t write the articles yourself, consider using a ghostwriter or freelance writer to write for you.

Article Marketing – Article Creation and Submission

To start, you must have a clear idea of what you want to write. Keep your key words and key phrases in mind as you write. Don’t forger, people want information, so create a good quality, well written, relevant article for them. If you do this regularly, you will also gain the benefit of being seen as an expert in your field.

After you’ve written and reviewed your article, spend time writing your headline. This is what is going to get people to continue to read your article. A good headline will draw readers into your article.

The final step in article writing is to, make sure you write a compelling reason for someone to click the link in your resource box. Keep it fairly short and make sure you create a commanding link back to your site or the site you want to promote.

Once all that is done, you can submit your article. You can find tons of article submitters out there that can help you, or you can choose to do it manually. I recommend you at least use EzineArticles, GoArticles and ArticleBase to start your article submissions. Each site screens your articles, so make sure they’re up to scratch.

Article Marketing – Follow Up

Your article may take hours or weeks to be approved and published. Use a backlink checker to find out how well your article is doing. You can find one on Google and other search engines. Just enter your website address and hit go.

Article marketing is a very effective way to bring you traffic to your website. It will also increase your popularity and page rank {and|plus it_ can get you into a top position on a search engine for a particular keyword or phrase if you have spent the time researching your keywords. The downside to article marketing is that it is a fairly slow way to build your traffic, but every time you submit a new article, you improve your article marketing efforts which will boost your sales efforts over time.

Article Marketing – Why You Need To Create Backlinks

Does article marketing really bring traffic to a website? The answer is a resounding yes, but there are a few things you need to consider before you start pumping out a million articles and get disappointed by the results.

Article marketing can be an very effective way to create a lot of traffic to your business quickly and over a long period of time as well. Some of the most successful sites online use article marketing to promote their businesses, because article marketing is one of the more cost effective promotion techniques available to you.

In case you’re not familiar with the term, article marketing is publishing content provided by you to other sites. Some of these sites may be similar to your own, but others may be article directories. You might be thinking if you provide material for your competitors sites, how does this help you? It does. Every article you write will include a backlink to your own site. Backlinks are important because they are treasured by the search engines! You will get a better rank for your own site when you have a {lot|massive number) of backlinks to it. The search engines regard backlinks as recommendations to your own site from independant sources. It doesn’t matter that you are the creator!

To put it another way, if you provide an article on another site, you include a backlink to your own site. Some of the people reading your article will click through to your site and the search engines will give your site another tick for having a link from another site. That’s win-win.

A really well written article may also be published from an article directory onto other people’s sites. Another win-win! That’s why you must take the time to write good quality articles on specific topics. If you don’t want or can’t write the articles yourself, consider using a ghostwriter or freelance writer to write for you.

Article Marketing – Article Creation and Submission

To start, you must have a clear idea of what you want to write. Keep your key words and key phrases in mind as you write. Don’t forger, people want information, so create a good quality, well written, relevant article for them. If you do this regularly, you will also gain the benefit of being seen as an expert in your field.

After you’ve written and reviewed your article, spend time writing your headline. This is what is going to get people to continue to read your article. A good headline will draw readers into your article.

The final step in article writing is to, make sure you write a compelling reason for someone to click the link in your resource box. Keep it fairly short and make sure you create a commanding link back to your site or the site you want to promote.

Once all that is done, you can submit your article. You can find tons of article submitters out there that can help you, or you can choose to do it manually. I recommend you at least use EzineArticles, GoArticles and ArticleBase to start your article submissions. Each site screens your articles, so make sure they’re up to scratch.

Article Marketing – Follow Up

Your article may take hours or weeks to be approved and published. Use a backlink checker to find out how well your article is doing. You can find one on Google and other search engines. Just enter your website address and hit go.

Article marketing is a very effective way to bring you traffic to your website. It will also increase your popularity and page rank {and|plus it_ can get you into a top position on a search engine for a particular keyword or phrase if you have spent the time researching your keywords. The downside to article marketing is that it is a fairly slow way to build your traffic, but every time you submit a new article, you improve your article marketing efforts which will boost your sales efforts over time.

5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit

Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:

Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google – just like you – to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.

91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.

Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see what’s on offer. You need to make sure that they see your company name when they are searching.

Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they don’t realize you are able to provide, do you want the competition to win the business just because they’ve invested in SEO and you haven’t?
If you are in a fairly competitive sector, you’ll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.

Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.

Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.

Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.

Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.

If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers’ perception of your brand.