Tag Archives: people

Google Backlinks to Increase Search Engine Ranking

What is a backlink? A backlink is a hyperlink (a link that can be clicked on) on a site somewhere else on the web that links back to your website. In its simplest crudest form, that is a backlink.

In Search Engine Optimization loops, there is a lot of discussion about backlinks. And if you are new to the world of Internet Marketing or have just commenced your first website, you may not appreciate exactly what they are or even how vital they are if you are looking for high Search Engine rankings on Google or looking to increase search engine ranking.

For those of you who do not know why links are important, let me just say that if you want to get traffic from the major search engines, they are crucial. Links from other sites to your site are basically a way that tells search engines you are trusted and you are a good resource for whatever your content is about.

Value is more important than numbers. A few links from powerful sites will do you more good than hundreds of links from ordinary websites. But by doing it this way you do have to post the links yourself.

The text for your inward bound links is significant. You must use your key words, but do not make all the links read the same way. Change the wording a bit, but stay inside your pool of key words and key phrases. Google will consider the so-called anchor text in the link (the word or phrase that is linked) and the power of the site that the link is coming from to decide how high or low your site ought to rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to influence the ranking success of your site.

Ask yourself whether your site is helping people to fill a need. If it is not, then why should people care about you? This might not sound great but everyone active online in any space online is generally just thinking about what is in it for them. If you can give people what they want, you can receive what you want. One of the reasons the internet is so popular is that is where most people go to find information on how to get information on any subject that is available. It you want to attract more people to your site you have to give them value. This is why one of my favorite phrases is people follow people and that is why you need to brand yourself. You can apply the same philosophy to search engines by using the phrase search engines follow people. Not only does pursuing this motto guide you in the way to build an honest, legitimate website, it is also an extremely precise way to get links to your site.

Make use of guest posting, it has lots of benefits. Guest posting not only gets you traffic from relevant websites, it’s also a great way to get links with custom anchor text around the key phrases you want to rank for. By using Google backlinks in your articles, it will help to increase search engine ranking.

If you wanted to find great sources of links, you could simply see which sites are ranking well for the phrase and where their links are coming from.

Increasing RSS Feed Subscribers (Page 1 of 2)

If you want to expand your reach, then you need to grow your RSS feed subscribers. Make the right input and effort to market your RSS feed; this way, you can increase adoption and reach out to people with the message that your RSS feed contains.

Validating Feed
Ensure that the feed is formed appropriately. Improperly formed RSS feed will not gain readership, and aggregators will not be able to compensate such RSS feeds. You can take advantage of certain desktop and web-based feed validation tools to ascertain if your RSS feed is formatted appropriately or not. When you edit the feed, ensure that you invest few more minutes to validate the feed.

Promote Your Feed Properly
When you do all that is necessary to promote your RSS feed properly, you will be rewarded with an increased number of people subscribing to your RSS feed. RSS feed requires promotion and marketing just like your website.

The following tips will aid you in promoting your feed:

  1. RSS Auto Discovery
    The header of your web pages should feature RSS “Auto-Discovery” tags. A good number of people who read RSS feed have built-in tech that automatically detects feed. Ensure that your web pages have auto-discovery tags properly put in place. With this tool, visitors will instantly and automatically detect the availability of RSS feed for the content.
  2. Submission to RSS Feed Directories
    Embark on submission of your RSS feed to different RSS search engines and RSS directories. A good number of visitors would scout RSS feed directories to see if they can find topical feeds to suit their needs. You can attract new audience through this technique.
  3. Feed Icon
    Your web page should feature a standard RSS feed icon which should also be visually appealing and easily noticeable. The placement of the icon should be above the fold on your web page. The essence is to enable a web visitor to instantly see the icon without scrolling up or down, right or left. Be sure that your RSS feed icon is linked to the RSS feed’s URL. Ensure that the icon is spread all over the web pages so that a visitor can subscribe to your RSS feed from any of your web pages.
  4. Alert Your Email List of RSS Feed Availability
    Where you have a recent email subscription list, don’t forget to notify your subscribers that an RSS feed is available.
  5. One-Click Subscription
    To help your site visitors subscribe quickly and with ease, provide a one-click subscription alternative to RSS feeds.
  6. Spread the Message about the Availability of RSS Feed
    Employ every communication channel you’ve got to inform people that RSS feeds are available. Integrate your RSS feed details in forum and email signatures, also include a ‘mention’ in your product or company newsletters.
  7. Send Press Release
    Use a press release to announce the availability of an RSS feed for your website content. Ensure that you give details of the kind of information featured in the RSS feed, and describe the benefits or assistance that the RSS feed will offer to those who are interested.

Educate and Explain
Since RSS feed is still fairly new, not everyone knows what benefits it has, look for an avenue to educate and explain this technology and how it can be subscribed, to potential visitors. This can go a long way to substantially grow your RSS adoption.

RSS Content

Prevent Yourself from Identity Theft

Digital identity theft is a tremendously increasing crime in the modern era. As the fast pace of progressing technology is increasing in the world, so are the methods and the different criminally minded criteria. According to the survey of the recent past years, more than 9 million cases of identity theft were reported in the United States alone.

Online identity theft is a nightmare and is a major cause of concern to the people who are virtually inclined to the utilization of online banking services, online shopping services, e-commerce or the conduct of any financial transactions that takes place online. Hackers working online often monitor the financial transactions of these innocent and less aware people.

It is crucial to alert the online users about the threats of the online robbery for the protection from identity theft. The common base for the increasing familiarity of the threat of digital identity theft is the frequency by which hackers analyze the profitable ratio of the variety of criminal activities.

The most vital step to initiate protection from identity theft is to protect account numbers, passwords, pins and social security numbers. This information is most often stolen online so any person using online banking is prone to it.

The online scams are more likely to happen to those people who exchange their information online. The most illegitimate way to mislead people is through the process called “phishing”. This involves sending spoof emails to individuals by the fake online thieves impersonating a financial institution or an online merchant. The spoof site that appears actually belongs to the thief or online hacker. When you enter your information, they have it and can use it against you.

The best protective way to safeguard from these online threats like phishing, spyware, and hackers is identity theft monitoring. The protection from such threats can’t be managed, but some protective measures can prove to be beneficial. Avoid giving your personnel information, photos, address and phone numbers on social media sites such as Orkut, Facebook, MySpace and Twitter.

Another effective way to secure your personnel identity and information is to use best online identity theft monitoring service. These services help the person using online services in the form of e-shopping and e-banking to uncover hacking attempts, monitor privacy and send alerts to take the appropriate actions. Along with that, such services also alert you if there is a threat of identity theft, credit fraud and purchase fraud online.