Tag Archives: search engines
Buy Backlinks: Is It Really Bad?
Buy Backlinks: Is It Really Bad?
You might be questioning if it is a sensible move to buy backlinks to raise traffic on your website. Actually, if your only reason is impressing search engines, this is not a great move even if you know for a fact that search engines love links. So, how can something they love become not good in the long run?
It is not bad to buy backlinks and have hundreds of it. Backlinks are necessary since it is a positive sign that the web page is naturally admired because links are still regarded as votes in ranking pages. However, things are swiftly changing including the program on how to flag link farms. A link farm is powerfully connected series of web pages that are linked to each other to boost up PageRank. If a site finishes up to nothing but just similarly distributed backlinks from a web domain, it is a sign that there are only two types of links, which are the friendly links and sponsored links.
Sponsored links can be determined from friendly links because sponsored links are not related to the content of the site. It is possible that search engines can determine the niche of the site and they are comparing if the connected sites are related. These links are also not bad in case you buy backlinks like these but what can make it bad is the number of these links. A search engine may discover that the site has link farm because the same system is found on several other domains. From this, the site can be penalized. Sometimes authentic websites are also penalized because of the trigger raised by so many authors who link to particular website as a friendly link.
So, if you would like your website to get a fine PageRank and be able to publicize on other websites, your content should be wonderful and relevant. By means of this way your natural backlinks are going to increase and the number of unrelated backlinks is going to lower. It is not bad to buy backlinks just make sure that you prevent link farms to decrease your risk of being penalized in the long run.
Buy Backlinks: Is It Really Bad?
Buy Backlinks: Is It Really Bad?
You might be questioning if it is a sensible move to buy backlinks to raise traffic on your website. Actually, if your only reason is impressing search engines, this is not a great move even if you know for a fact that search engines love links. So, how can something they love become not good in the long run?
It is not bad to buy backlinks and have hundreds of it. Backlinks are necessary since it is a positive sign that the web page is naturally admired because links are still regarded as votes in ranking pages. However, things are swiftly changing including the program on how to flag link farms. A link farm is powerfully connected series of web pages that are linked to each other to boost up PageRank. If a site finishes up to nothing but just similarly distributed backlinks from a web domain, it is a sign that there are only two types of links, which are the friendly links and sponsored links.
Sponsored links can be determined from friendly links because sponsored links are not related to the content of the site. It is possible that search engines can determine the niche of the site and they are comparing if the connected sites are related. These links are also not bad in case you buy backlinks like these but what can make it bad is the number of these links. A search engine may discover that the site has link farm because the same system is found on several other domains. From this, the site can be penalized. Sometimes authentic websites are also penalized because of the trigger raised by so many authors who link to particular website as a friendly link.
So, if you would like your website to get a fine PageRank and be able to publicize on other websites, your content should be wonderful and relevant. By means of this way your natural backlinks are going to increase and the number of unrelated backlinks is going to lower. It is not bad to buy backlinks just make sure that you prevent link farms to decrease your risk of being penalized in the long run.
5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit
Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:
Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google just like you to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.
91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.
Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see whats on offer. You need to make sure that they see your company name when they are searching.
Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they dont realize you are able to provide, do you want the competition to win the business just because theyve invested in SEO and you havent?
If you are in a fairly competitive sector, youll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.
Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.
Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.
Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.
Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.
If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers perception of your brand.