Tag Archives: search engines
How Not to Do SEO in the Age of Penguins and Pandas
In light of Google’s recent major updates, Penguin and Panda, it’s a shame to see how many questionable Search Engine Optimisation (SEO) “experts” and agencies are still risking their reputations and doing more harm than good to clients by attempting to use dodgy techniques to boost site visibility and traffic. They are demonstrating precisely the kind of behaviour that Google and other search engines have been aiming to eliminate.
To avoid ending up in search engine black books, steer clear of dubious schemes and methods, and use only genuine, tried and tested means to enhance your website’s SEO credentials. If looking for ideas and inspiration, visit blogs and forums with a good reputation in the marketing world, such as Econsultancy, SEO Moz, and Graywolf’s SEO Blog.
If you have the budget, don’t hesitate to hire a team of professionals for the best results. This form of marketing is worth investing in so don’t be tricked by low prices. Quality services don’t come cheap.
In brief, the Google Panda update was launched to penalise websites that look and feel “spammy”, while Penguin deals with sites showcasing an unnatural looking backlink profile.
Copy
Long gone are the days when websites stuffed with keywords outperformed others in search engine results pages. This will actually damage your website’s performance rather than improve its chances.
To help realise the severity of this faux-pas, put yourself in a site user’s shoes. It’s very easy to tell when copy has been written for search engines rather than the human eye. This really doesn’t leave a good impression on most customers, and is likely to result in a high bounce rate.
Linking
Diversity has never been as important, and natural diversity at that. Paying for links and getting involved in link farms is to be avoided at all costs unless you fancy getting penalised by the likes of Google who can now smell dodgy scams from a mile away.
Instead, time should be invested in developing relationships with bloggers whose backlinks can mean a lot to sites of all proportions. Though a somewhat aged method, it’s also still worth submitting sites to credible business directories.
Social media strategies can greatly assist in acquiring natural backlink profiles as people share content according to their interests.
SEO must also consider internal linking structures. Similarly to keyword stuffing, internal linking musn’t be exaggerated either. Again, put yourself in a user’s shoes to see whether a link seems natural, and whether the anchor text fits the context. Awkwardly positioned internal links stand out like a sore thumb to both users and search engine spiders.
The Real Advantages Of Link Building
With the intention to assist your web site rank extremely in the major search engines, it’s best to figure out the best hyperlink constructing methods in your site. Whenever you build up a network of hyperlinks, you might be essentially creating a path from one web site to a different, on this case your website.
There are a number of methods that site owners and search engine marketing firms use to construct links, however unless you understand the benefits of link building, chances are you’ll not effectively market your links.
Reaching Greater Search Engine Rankings
Every educated website owner’s dream is to rank within the number one spot for the popular search phrases in their trade on standard search engines like google comparable to Google, Bing, Internet Wombat and Yahoo. But you aren’t getting there by putting up an internet site and having a gentle stream of visitors. You need to work at being number one, or even being in the high ten, and that includes using SEO methods to construct links, which is able to in turn, get the various search engines interested by your website.
Search engine rankings are decided by quite a few factors, and one in all them is the quantity of inbound hyperlinks you might have from different sites. The extra links you may get published on the net, the upper your possibilities of being ranked close to the highest of the search engine outcome’s page.
Visitors High quality Is Higher
Whenever you run a successful hyperlink constructing campaign, the quality of your web site guests is usually more relevant than if folks just bump into you in the search engines. It’s because a profitable campaign is one by which you might be researching comparable sites and negotiating with them to provide a backlink to your site.
For example, if an Australian web site providing pet supplies links to your enzyme cleaning answer website, the visitors you receive from that link usually tend to convert into customers as a result of they’ve a vested interest in your product. That is why having trade-associated web sites and blogs present inbound hyperlinks to your website is beneficial to your business.
Your Internet Presence Grows
Internet presence is how well-known your services or products is with web customers who steadily search for your sort of business. If you have created a powerful link constructing marketing campaign with industry-associated websites and blogs, users will begin to recognise your company and start to trust in your business. When you construct trust with users, it is best to start to see an improvement in your overall business.
Whereas it might probably take a few months earlier than your backlinks effectively convey you website traffic, by progressively increase links you are improving the longer term performance of what you are promoting website. You don’t have to do it alone, either. There are link building firms that may offer services and solutions to assist you.
How Not to Do SEO in the Age of Penguins and Pandas
In light of Google’s recent major updates, Penguin and Panda, it’s a shame to see how many questionable Search Engine Optimisation (SEO) “experts” and agencies are still risking their reputations and doing more harm than good to clients by attempting to use dodgy techniques to boost site visibility and traffic. They are demonstrating precisely the kind of behaviour that Google and other search engines have been aiming to eliminate.
To avoid ending up in search engine black books, steer clear of dubious schemes and methods, and use only genuine, tried and tested means to enhance your website’s SEO credentials. If looking for ideas and inspiration, visit blogs and forums with a good reputation in the marketing world, such as Econsultancy, SEO Moz, and Graywolf’s SEO Blog.
If you have the budget, don’t hesitate to hire a team of professionals for the best results. This form of marketing is worth investing in so don’t be tricked by low prices. Quality services don’t come cheap.
In brief, the Google Panda update was launched to penalise websites that look and feel “spammy”, while Penguin deals with sites showcasing an unnatural looking backlink profile.
Copy
Long gone are the days when websites stuffed with keywords outperformed others in search engine results pages. This will actually damage your website’s performance rather than improve its chances.
To help realise the severity of this faux-pas, put yourself in a site user’s shoes. It’s very easy to tell when copy has been written for search engines rather than the human eye. This really doesn’t leave a good impression on most customers, and is likely to result in a high bounce rate.
Linking
Diversity has never been as important, and natural diversity at that. Paying for links and getting involved in link farms is to be avoided at all costs unless you fancy getting penalised by the likes of Google who can now smell dodgy scams from a mile away.
Instead, time should be invested in developing relationships with bloggers whose backlinks can mean a lot to sites of all proportions. Though a somewhat aged method, it’s also still worth submitting sites to credible business directories.
Social media strategies can greatly assist in acquiring natural backlink profiles as people share content according to their interests.
SEO must also consider internal linking structures. Similarly to keyword stuffing, internal linking musn’t be exaggerated either. Again, put yourself in a user’s shoes to see whether a link seems natural, and whether the anchor text fits the context. Awkwardly positioned internal links stand out like a sore thumb to both users and search engine spiders.