Tag Archives: search results
Link Building – Big Payoffs for Small Companies (Page 1 of 2)
Its the 21st century, and youre already aware of the rapid changes and development that your industry is going through, almost on a daily basis. Its becoming more and more competitive, and you need to grab every advantage that you can possible get over your competitors. The Internet seems like a good way to reach out to more customers and close bigger sales, but how would your small company stack up against the hundreds, or even thousands of companies selling products and services similar to yours?
If you want to grab yourself a piece of real estate on the Web, you basically start by creating your companys website. Your website serves as your company headquarters, in a virtual sense, and just like in the real world, it is where your potential customers go to visit and learn more about your company and what it has to offer. Its also commonplace for businesses to closely monitor their competitors websites to see what theyre up to and to learn anything they could. In short, its all about information. The Internet isnt called the Information Superhighway for nothing, you know.
But having a company website is one thing; promoting your business and marketing your products and/or services is a whole different matter. People need to know that your company is on the Internet; otherwise your website would be pretty useless. Even so, you need to remember that almost everyone, from billion-dollar Fortune 500 conglomerates down to a tiny florist in Idaho, is bent on making its presence felt on the Web. So how can a small company like yours compete? Well, one of the most widely-used and most effective methods that webmasters and Net-savvy businessmen use is link building. Used effectively, it can be one of the single best techniques you can have for getting people to your website, and thus promoting your companys products and/or services.
First of all, its important to know that 85% of the people looking for a particular type of business look for it using a search engine like Yahoo!, MSN and Google. Its like the equivalent of a phone directory. And those people usually dont bother looking for companies beyond the first three to four pages of the search results. Thats why it is most critical for a company to be listed in the first few pages following a keyword search. Because major search engines now consider link quality and link popularity as part of their ranking algorithms, link building has become more critical than ever. Simply put, if you don’t have links, you won’t rank well for competitive keywords.
Links are one of the most useful, and therefore one of the most important ways, for visitors and potential customers to find your site. With quality and efficient link building, the search engines can find your company faster and rank you higher on their search results, so people can find you easier. Its all about getting traffic to your website. And by traffic, I mean people. If a website is new and needs immediate traffic, they can get advertising with one of the three biggest search engines, Google, Yahoo! or MSN. Each search engine offers a unique program in which websites appear in search results for specific keywords. This is the fastest way to get immediate traffic.
How to Use Google AdWords PPC Marketing to Improve Your Business
Google AdWords is a service that allows users to create and run pay-per-click ads for their business. Pay-per-click (PPC) means just that, that you only pay for the ad when someone clicks on it. These ads are displayed along with the search results when someone searches Google using one of your keywords. The ad will appear under “Sponsored links” in either the side column of the results page or the top row above the free search results.
The main advantage of Google AdWords is that since you choose relevant keywords for your ad, it allows you to advertise to an audience that’s already interested in your business. When potential customers search for your keywords on Google, your sponsored ad will appear above or next to the natural search results. With Google AdWords, you get the freedom of choosing from multiple ad formats that can include text, images and videos.
PPC marketing is especially valuable to those local businesses who are in very competitive industries or industries where you travel to the customer rather than the customer coming to your physical location. This is because Google Maps is geo-targeted which means its hard to get exposure in a certain location without a physical address. For example, if your business is in Huntington Beach, but you would like to service customers throughout Orange County as well as Los Angeles County, the easiest way to reach your target audience would be with PPC ads. In fact the entire PPC system can be customized so ads appear exactly in the area where your target audience resides.
If your businees has a physical business location, PPC advertising is extremely valuable. This is because Google only allows 5 keyword categories on Google Places accounts and their AdWords accounts allow up to 2000 keywords. The additional keywords will help your business show up for more keyword phrases, therefore increasing the chances of potential customers finding you rather than your competitors.
The cost of your Google AdWords PPC ads varies depending on the audience you are trying to reach and the location of your business. There’s no minimum monthly charge for AdWords. You have full control over how much you’re willing to spend each day as well as how much you’re willing to pay per click or per impression (your ad being seen in the search results). The best part about a PPC advertising campaign is that you pay only for results. You choose to pay only for clicks on your ads or for impressions your ads receive.
The price per click of each ad also depends on which keywords you want to use. The more competitive keywords, or the keywords that people want to use the most, cost more money per click. These are generally broad keywords. The more targeted and specific keywords tend to cost less because there is less competition for them. You can use the Google Keyword Tool to view keyword traffic and cost estimates then choose the right keywords in order to maximize your budget.
Once you get your account set up, you can analyze your Google AdWords reports to figure out which ads are working for you and which ads need to be replaced or altered. PPC campaigns are all about trial and error because what works for one business might not necessarily work for yours. After your first month of service you can analyze your reports and decide whether to choose new keywords, write new ads or edit other aspects of your campaign to better appeal to your target audience.
If you aren’t familiar with PPC advertising, it can be complicated and in many cases it’s best to let a professional handle your campaign. It is possible to find an online marketing company with Google AdWords Certified individuals who can help you for a management fee. If you have no idea what youre doing, this is probably your best option.
How to Use Google AdWords PPC Marketing to Improve Your Business
Google AdWords is a service that allows users to create and run pay-per-click ads for their business. Pay-per-click (PPC) means just that, that you only pay for the ad when someone clicks on it. These ads are displayed along with the search results when someone searches Google using one of your keywords. The ad will appear under “Sponsored links” in either the side column of the results page or the top row above the free search results.
The main advantage of Google AdWords is that since you choose relevant keywords for your ad, it allows you to advertise to an audience that’s already interested in your business. When potential customers search for your keywords on Google, your sponsored ad will appear above or next to the natural search results. With Google AdWords, you get the freedom of choosing from multiple ad formats that can include text, images and videos.
PPC marketing is especially valuable to those local businesses who are in very competitive industries or industries where you travel to the customer rather than the customer coming to your physical location. This is because Google Maps is geo-targeted which means its hard to get exposure in a certain location without a physical address. For example, if your business is in Huntington Beach, but you would like to service customers throughout Orange County as well as Los Angeles County, the easiest way to reach your target audience would be with PPC ads. In fact the entire PPC system can be customized so ads appear exactly in the area where your target audience resides.
If your businees has a physical business location, PPC advertising is extremely valuable. This is because Google only allows 5 keyword categories on Google Places accounts and their AdWords accounts allow up to 2000 keywords. The additional keywords will help your business show up for more keyword phrases, therefore increasing the chances of potential customers finding you rather than your competitors.
The cost of your Google AdWords PPC ads varies depending on the audience you are trying to reach and the location of your business. There’s no minimum monthly charge for AdWords. You have full control over how much you’re willing to spend each day as well as how much you’re willing to pay per click or per impression (your ad being seen in the search results). The best part about a PPC advertising campaign is that you pay only for results. You choose to pay only for clicks on your ads or for impressions your ads receive.
The price per click of each ad also depends on which keywords you want to use. The more competitive keywords, or the keywords that people want to use the most, cost more money per click. These are generally broad keywords. The more targeted and specific keywords tend to cost less because there is less competition for them. You can use the Google Keyword Tool to view keyword traffic and cost estimates then choose the right keywords in order to maximize your budget.
Once you get your account set up, you can analyze your Google AdWords reports to figure out which ads are working for you and which ads need to be replaced or altered. PPC campaigns are all about trial and error because what works for one business might not necessarily work for yours. After your first month of service you can analyze your reports and decide whether to choose new keywords, write new ads or edit other aspects of your campaign to better appeal to your target audience.
If you aren’t familiar with PPC advertising, it can be complicated and in many cases it’s best to let a professional handle your campaign. It is possible to find an online marketing company with Google AdWords Certified individuals who can help you for a management fee. If you have no idea what youre doing, this is probably your best option.