Tag Archives: search
Effective Link Building as an Online Marketing Strategy
A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.
Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.
Utilize Targeted Anchor Text
When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.
Consider Inbound & Outbound Links
The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.
Site Relevance
An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.
When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.
Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.
SEO Friendly Website with PSD to WordPress Theme Conversion
The online world has turned into a highly competitive arena. A lot of corporate houses with their websites are aggressively vying for users attention. Given the present highly competitive and tumultuous online scenario, merely possessing a website is not enough.
Search engine optimization is highly crucial for the success of your website in the long run. It primarily lays emphasis on improving the search engine results of your website whenever a related query is typed in the search box. SEO will accredit your website to appear early on the search engine results. Early, the appearance of your website, the more traffic it will receive and hence more will be the possibilities of successful trade and commerce. PSD to WordPress conversion helps you achieve search engine friendly website.
WordPress is an award winning open source blogging tool and publishing platform, which when smartly used, can be easily used to customize to create a functional website. Besides many user friendly features, with wordpress you also receive an in-built SEO advantage. WordPress comes with several built in search optimization tools, like the ability to use .htaccess to create apparently static URLs known as Permalinks, Blog Rolling, and Pinging. WordPress features and functions intelligently guides search engines through your web pages and helps it easily crawl the same, hence improving the search engine results.
WordPress offers its users an exhaustive set of themes to choose from. Theme represents the overall design and visual appeal of the website. But there are a number of websites flourishing in the virtual world who are already using those themes. If you wish to stand apart and mark your unique presence online, you need a customized PSD to WordPress theme conversion. A professional wordpress developer provides you with a customized tailor-made web solution. Though the customization services lead to compromise some of the in-built SEO friendly attributes and may require certain changes during the coding stages of the website, to foster SEO.
Professional wordpress developers will include the SEO friendly attributes from the designing stages itself. This includes enriching the content with proper key words, tactfully defining the tags and URLs and intelligently including a substantial amount of key words in the title tags, image links, etc.
Thus opt for PSD to WordPress theme conversion and reap the benefits of a highly SEO friendly website.
The Importance of Correct Link Building
Most website owners search through thousands of how- to- articles to find the most up-to- date information on Search Engine Optimization. Indeed the first question most internet marketing experts are asked is “how do I drive more traffic to my website?” These articles are informative, but they often fail to mention the importance of correct Link Building. There is lots of information on the web about the importance of link building; however, they are contradictory and often scattered. Remember, a well executed link building or link popularity strategy can increase you website ranking. To accomplish this you need a good quantity of links pointing to your site from quality websites.
Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites. A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.
A well executed Link Building Strategy should include the following:
Relevancy: While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.
Stay steady: Maintain a consistent flow of incoming links to become a trusted source to Google. Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to “trust” that the links are natural and organic.
Create deep links: To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword for instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasnt indexed, you arent getting credit for the content on those pages! Ensure you are getting indexed by the search engines by creating “deep links” into each page within your site.
Diversify anchor text: Various people that are naturally linked to your site have different anchor text. Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.