Tag Archives: search
Benefits of Local SEO for Small Businesses
A bulk of revenue for small businesses comes from its local area. Businesses must streamline their marketing strategies and efforts in such a way that the local market is thoroughly covered. Local Search Engine Optimization is a reliable marketing tool that gives business a feasible option to increase sales from its local area.
A study by TMP/comScore has revealed that 61% of local searches lead to a purchase. It was also found that nearly 80% of the customers searching locally, follow up office via a phone call or in-store visit or a purchase. Customers these days are checking the details about products, particularly in their local area before purchasing.
Google, one of the major search engines, knows that customers are looking for products or services in their local area. That is why it makes sure that local results appear above the organic results. In view of these observations, it becomes increasingly important for a small business to be actively present in local searches. Read further to know more about the role played by local SEO in adding value to a small business.
Get brand recognition
Brand recognition is the degree to which your customers are able to recognize your products or services. Local SEO helps in improving the visibility of your brand before the potential customers in your local area. Frequent exposure of your brand to your customers leads to enhanced brand recognition, which may eventually lead the customer to a purchase.
Improves website visibility on local listings
Local SEO attracts potential customers to your website. This is done by ranking your business higher in their local search results. A customer finds it comfortable to deal with businesses in his/her local area. By purchasing products from a local supplier, he/she eliminates unnecessary transportation and middlemen costs. So, when you are found in his/her local search results, chances are more that your business gets a new customer.
Website traffic and leads
According to Search Engine Watch, around 60% of the clicks in Google search results are taken by the results in the top three rankings. By investing in a Local SEO campaign, a business will be promoted higher in the local search results. This causes more number of people to click on the website. With an increase in traffic coming to the website, the number or prospective customers also increases, which may lead to increased sales.
Increases earning potential
Local SEO offers a business tremendous potential to increase earnings. The revenue you generate by using Local SEO will be many times higher than the investment with which you start. The improved visibility that a Local SEO provides will help a business in maximizing sales, leading to revenue generation.
In todays competition, having a website alone does not signify a good online presence. Businesses must take significant steps to reach targeted customers. With a good SEO campaign in place, a small business can get maximum benefits even if it is not nationally well-known. With more and more customers preferring to buy locally, optimizing your website for local searches is one such step, which can be both feasible and effective.
Buy Backlinks: Is It Really Bad?
Buy Backlinks: Is It Really Bad?
You might be questioning if it is a sensible move to buy backlinks to raise traffic on your website. Actually, if your only reason is impressing search engines, this is not a great move even if you know for a fact that search engines love links. So, how can something they love become not good in the long run?
It is not bad to buy backlinks and have hundreds of it. Backlinks are necessary since it is a positive sign that the web page is naturally admired because links are still regarded as votes in ranking pages. However, things are swiftly changing including the program on how to flag link farms. A link farm is powerfully connected series of web pages that are linked to each other to boost up PageRank. If a site finishes up to nothing but just similarly distributed backlinks from a web domain, it is a sign that there are only two types of links, which are the friendly links and sponsored links.
Sponsored links can be determined from friendly links because sponsored links are not related to the content of the site. It is possible that search engines can determine the niche of the site and they are comparing if the connected sites are related. These links are also not bad in case you buy backlinks like these but what can make it bad is the number of these links. A search engine may discover that the site has link farm because the same system is found on several other domains. From this, the site can be penalized. Sometimes authentic websites are also penalized because of the trigger raised by so many authors who link to particular website as a friendly link.
So, if you would like your website to get a fine PageRank and be able to publicize on other websites, your content should be wonderful and relevant. By means of this way your natural backlinks are going to increase and the number of unrelated backlinks is going to lower. It is not bad to buy backlinks just make sure that you prevent link farms to decrease your risk of being penalized in the long run.
Buy Backlinks: Is It Really Bad?
Buy Backlinks: Is It Really Bad?
You might be questioning if it is a sensible move to buy backlinks to raise traffic on your website. Actually, if your only reason is impressing search engines, this is not a great move even if you know for a fact that search engines love links. So, how can something they love become not good in the long run?
It is not bad to buy backlinks and have hundreds of it. Backlinks are necessary since it is a positive sign that the web page is naturally admired because links are still regarded as votes in ranking pages. However, things are swiftly changing including the program on how to flag link farms. A link farm is powerfully connected series of web pages that are linked to each other to boost up PageRank. If a site finishes up to nothing but just similarly distributed backlinks from a web domain, it is a sign that there are only two types of links, which are the friendly links and sponsored links.
Sponsored links can be determined from friendly links because sponsored links are not related to the content of the site. It is possible that search engines can determine the niche of the site and they are comparing if the connected sites are related. These links are also not bad in case you buy backlinks like these but what can make it bad is the number of these links. A search engine may discover that the site has link farm because the same system is found on several other domains. From this, the site can be penalized. Sometimes authentic websites are also penalized because of the trigger raised by so many authors who link to particular website as a friendly link.
So, if you would like your website to get a fine PageRank and be able to publicize on other websites, your content should be wonderful and relevant. By means of this way your natural backlinks are going to increase and the number of unrelated backlinks is going to lower. It is not bad to buy backlinks just make sure that you prevent link farms to decrease your risk of being penalized in the long run.