Tag Archives: search
Website Redesign – When Your Website Badly Need It
Functionality and attractiveness are the two main factors that set apart a good website design from a poor one. Surfers will start making assumptions about your organization within seconds of visiting your website. If they can’t find anything attractive, they will certainly move on to other sites. To avoid it you should ask yourself whether your site is still functional and attractive. If it is not, then it is time for redesigning. Forix is a best website design company in oregon providing portland web design in affordable prices. These following tips will help you find it.
Older than 2 years: Staying ahead of the competition is important to win the game, so make sure your site is always fresh. Avoid overuse of trendy elements or else you should be ready to change them when fashions do change. Some of the hot design elements of 2009 are starting to look outdated now. Constantly review and update your site, just like updating the services or products you are selling.
Old content: Content is the king here. There is no point in spending all your time, money and resources on creating those brilliant designs without unique and original content, which would lead to conversations. If your content is too old, you will have to suffer in the ever-competitive online market and it also affects your search engine ranking. Websites with a lot of content will easily beat a website with a limited amount of content. Expose your visitors with new information all the time. By integrating a good CMS, you can update picture, text, keywords and add new pages without the help of web designers.
People leaving the site quickly: Your site must be easy and attractive for your visitors to stay and explore. It will probably result in a download, purchase or an inquiry. However, when people are leaving your site pretty quickly, you should find where you are lacking and should work in that area. Watch the conversational paths on your site using analytic tools like Google Analytics. It will help, when you come to redesign the site.
Ignored by search engines: Search Engine Optimization is important for the success of any website. The design of your site should boost its performance in the Search Engine Raking Pages. SEO friendly changes can help your site perform well. If it doesn’t work out, you will have to go back to scratch.
Watch your competitors: Your competitors’ sites can provide you a clue. If your main competitors have modified their sites by adding new features, making them easy to navigate or if some of them are witnessing improvements in the performance with search engines, then it is time for you to think of similar changes. Analyze the new ideas incorporated by them and find out whether similar ones would improve your visitors’ experience. To create a better site, you should learn from their mistakes.
Before redesigning your website, find the things that work and don’t attempt to change them. Retain them and build on it. Website redesign can have a negative impact on your search engine’s ranking and conversation, if you are not careful. A good web designer can deliver it for you. Start your work with an expert!
Get Backlinks And Improve Your Search Engine Rankings
The first thing that you need to understand, especially if you have a website or blog is, how will people find your sites? Its actually kind of strange that ninety-nine percent of the people who build a website or start a blog do not even consider how they will get backlinks, which are vital in generating traffic for any site. They become consumed by all the hype that if they build a website and place their products on it that the sales will just start rolling in.
While this might sound like a great idea and it might work for a handful of fortunate people, its a disaster plan for almost everyone else. The reason is simple, traffic. Millions of people search the internet daily looking for information and products to help solve their problems. Now, in order for you to be successful you need to offer a solution, but you will also need to give people who are searching some kind of help in finding your sites.
There are many options that are available for you to promote your website or blog. However, one effective way that many new and experienced internet marketers fail to utilize is link building. You need to get backlinks from other sites on the web that will help your website or blog rank higher in the search engine results pages (SERPS). Link building is considered one of the best ways to get targeted traffic for your sites and targeted traffic will definitely help increase your overall sales.
So, what is the best way to describe link building? The simplest explanation is having links from other sites pointing towards your site. These links are often referred to as backlinks, one way links or inbound links. It is another site on the internet that openly displays a hyper link pointing to your site with no reciprocal link from you involved. Your main focus should be to get backlinks from other websites or blogs without you having to link back to them.
If your website manages to get backlinks from sites that are popular or well established, than one of the overall benefits is receiving targeted traffic. These popular inbound links are something that the search engines will notice immediately as those one way links from popular sites count as a vote of trust which will help to improve your sites ranking. This all ties into creating more awareness with the search engines and consequently will gain higher placement of your site, which in turn means a better flow of traffic.
You can easily start to get backlinks by writing articles that provide useful and informative content. These articles can be posted on your blog which will allow others to link back to your blog. Or you might think about using another popular method of gaining valuable one way links by submitting your original articles to online article directories. Publishing articles with the directories will give you the opportunity to link back to your website through the author resource box. Just make sure that any articles that you write are in relation to your website and give your readers some useful information.
Another method to get backlinks that is popular with a lot of internet marketers is blog commenting. Do a search for blogs that are related to your own niche and if their blog ranks higher with the search engines, than you could expect to see some targeted traffic to your own site. Register with each blog and when leaving a comment make sure that you link back to your site with a keyword in the anchor text. It is also important to point out that when commenting, leave comments that are of value and will benefit others.
Follow these methods and it will make it possible for you to get backlinks for your sites and at the same time improve your ranking with the search engines.
Dante's Simplified: SEO – Doing It Right The First Time
Search Engine Optimization or SEO -as it is popularly known as- is the internet marketing strategy of improving the visibility of a website in the search engine results. The objective of SEO is to academically improve the organic search results. SEO works on the premise that the more frequently a page appears on a website, the more visitors it will have. Now think in terms of a large number of pages which appear in the search engine results. The competition among them to increase the appearance in frequency now is determined by how far up the search result they are. The user can seek websites by searching images, videos, local search or product category specific search.
The mechanics that drive SEO depend on which search engines are preferred, how a Search engine works, what are the popular searches, what is the search trend etc? All these variables call for the use of keywords and tagging the websites and content to ensure that they are more visible during the search engine results.
The whole SEO concept is driven by one and only one factor-“keyword”. Choosing the right keyword is the primary step. The keywords should be able to give a customer a lucid picture about the product or service that a website exhibits. The keyword should be chosen according to the following criteria:
It should be able to target the specific market that is looking for the content related to it.
It should compete with fewer websites targeting the same keyword
One should be able to optimize keywords that people actually use
All of these factors can be determined using the search tools of the search engine. Almost all the search engines help check the competition to figure out how to optimize a particular keyword for a better page rank. This is achieved via article marketing and other methods.
Then come the tags. These key identifiers must be included in the URL of the web pages to ensure that the customers are easily able to identify your services and they also help in the appropriate indexing of the web pages to yield more efficient search results.
Then one can use the concept of links to help increase the footfall on his/her website thereby increasing the page rank. This is achieved by the use of back link which directs the footfall off one website onto another when the customers find easy access to a particular product or service listed there.
SEO techniques revolve around boosting footfall via the appropriate use of keywords.