Tag Archives: search
What is Local Search
The objective of online Local search is to make use of the search engines to get local customers in the door or on the phone to local businesses. Find out more about how it can help you.
Local search is when someone uses the internet to search for a local business. They might do this by using a search engine like Google, Yahoo, Bing or a smaller local online directory.
The number of people who do this is so significant that it is vital that local businesses harness these searches to get found ahead of their competition.
In April 2010 Google confirmed that 20% of online searches were for local businesses and this statistic has been increasing quickly with the adoption the Smartphone. That is 100 million searches each day. Smartphones allow people to search for what they want when they want it and the results that are delivered to them are local, making it a very valuable tool for the consumer.
Any business that services a local area or gets a significant amount of their business from their local area and is not advertising effectively on the internet is missing out on a huge amount of potential business. Where people used to let their fingers do the walking with the Yellow Pages, they now use their desktop or smartphone to find the services they need.
For business this is good news !
The cost of reaching potential clients is significantly reduced when harnessing online searches. Where a business in the past would need to fork-out for expensive Yellow Pages advertisements, weekly newspaper adds or overly expensive billboard advertising they can now use a myriad of inexpensive and in some cases free online advertising channels like the Google, Yahoo and Bing maps and places listings.
While some business owners find advertising online a daunting thought, there are many service providers who able to harness the latest channels for businesses at a fraction of the cost of traditional advertising methods. These online marketing agencies let business owners concentrate on what they do best and that is running their business and servicing their customers.
The objective of online Local search marketing is to harness these local searches and get customers in the door or on the phone to local businesses.
Does Your Business Need SEO Specialists?
Whether youve got an online company or a brick-and-mortar store in the real world, it makes sound business sense to hire the services of SEO specialists. Many people think that SEO is something that only affects Internet businesses. The truth is that it affects all businesses, online and offline. The very scope of the Internet is immense, with small, local businesses having immediate access to international markets with a mere click of a mouse. This also means that the Internet can become your best friend in business or your worst enemy. If youre not paying attention to SEO and your online presence, you could be losing out on valuable business and making yourself vulnerable to smear campaigns from unscrupulous competitors.
What Does SEO Mean for Your Business?
In order to understand the importance of hiring SEO specialists, we need to learn about the importance of SEO. SEO stands for search engine optimization. When people use the Internet, they usually use search engines. Sites that are ranked on the first page are generally the ones that people click on. If your site appears on the fourth or fifth page, chances are that people arent even going to see it. Unfortunately, this is how many good businesses end up getting buried online. If people cant find you online, they cant give you any business. This is precisely where search engine optimization comes in. SEO uses a range of different techniques to ensure that your site gets a higher ranking with the search engines.
So what does this actually mean in terms of your business? To understand this, lets look at the simple example of distributing sales flyers. Lets say that you distribute them to anyone and everyone you meet. You may end up giving away a lot of flyers, but that doesnt mean youre going to get a lot of customers. Now, lets say that you distribute these same flyers to people that you know are interested in this specific sale. The chances of you attracting customers who are liable to make purchases are much higher. SEO specialists can help you attract this kind of targeted traffic. It can bring people to your site who are actually interested in your product and are not just liable to buy something; they will probably tell others as well.
Reputation Management
SEO specialists can also help you to manage your online business reputation. You may have a great reputation in the real world, but if someone is intentionally slandering your name online, those negative statements could wind up on the first pages when people use the search engines. When you hire SEO teams, youre also hiring a security task force of sorts. Not only will they be able to monitor your reputation online, but they will be able to implement techniques and strategies to ensure that your online reputation helps your overall business image.
The bottom line is that, when it comes to doing better business, you simply cant afford to ignore your online presence. Search engine optimization and online reputation management are important for all businesses, big or small, online or offline. Hiring SEO specialists will help you to target the right kinds of customers to your business. It will also give you more control over your online presence and reputation.
How To Remove Fix Google Redirect Virus
What is Google redirect virus?
For those who still dont know how this virus works, let me give you a “hands on” explanation. Say you are searching Google for some research works, assignments or just random browsing. You found what you are looking for, you click the link, but to your dismay, youve been brought to a different site. The next link you clicked also brought you to the same site. And the site has no connection to your searches or to the site you are trying to open. In other wordsyouve been redirected! Some of your computer programs wont run, without producing any error. Also, this Google redirect virus has a capacity to block sites.
Who are usually the victim of this Google redirect virus?
Regular users like you are the usual victim of this Google redirect virus. This virus hijacks your Google searches and then redirect you to another website, that is usually a fake websites with advertisements or corrupted pages.
Where can you get Google Redirect Virus?
Dont curse Google for this! Google has nothing to do with this virus. Blame it to the crazy head computer genius criminals who created and distributed the malware. You can usually get this annoying virus from visiting a malicious websites with unsecured browsers.
Get it Here Download Google Redirect Virus Removal Tool 2011
Heres what it does:
First, the virus infects your computer. Youll never know it though, since the virus doesnt do all that much on its own.
But go to Google (who doesnt do this at least once a day?) and things start to change. See, the virus is designed to redirect all the links you get in a Google result. So youll be searching just like you do every day, but youll start seeing that the links you click arent taking you to where they should.
Instead, they take you to dangerous sites that are waiting to inject your computer with a serious dose of malware. Then, youll take your computer into the shop to get rid of the malware.
Great, no more malware! But you still have that redirect virus on your computer. Yes, this means that next time you search on Google, the problem happens all over again!
It can be incredibly frustrating. Now, when most people come across this problem, they get all upset at Google. Googles a multi-billion dollar company, why cant they stop petty hackers from ruining their search results?
Well, its because the problems not on Googles end. Remember, this is a virus you got on your computer. A virus that redirects all your search results to vicious spyware infested websites.
So if you want to stop the problem, you need to get rid of the virus not the malware! Getting rid of the malware or spyware is just a temporary fix. If you dont eradicate the virus from your computer completely, youll find yourself having to get rid of spyware and malware over and over again.
Get it Here Download Google Redirect Virus Removal Tool 2011