Tag Archives: search

Internet Marketing: The Tools of the Trade

Internet marketing requires extensive skills and resources in order to achieve significant success. These skills include SEO or Search Engine Optimization, SEM or Search Engine Marketing, SMO or Social Media Optimization and SMM or Social Media Marketing. Additionally, many savvy marketers use direct and offline marketing to drive traffic to their internet marketing campaigns. Understanding the tools of the internet marketing trade is imperative in order to capitalize on the vast opportunities it provides.

SEO / Search Engine Optimization

SEO refers to techniques used to improve the organic search engine rankings of a website or web page for particular terms related to that page or site. This includes on page optimization – techniques that directly influence a website, and off page optimization – techniques that influence ranking off the site; especially the building of backlinks.

SEM / Search Engine Marketing

SEM is paid search advertising. When a web user enters a search term in a search engine, the results displayed are both paid and organic; with the paid results often being highlighted and showing at the top, sides and bottom of the site. Organic results are shown in the center. Advertisers can bid to have their ads shown in the top paid positions for a range of selected keywords. With SEM, you can get traffic to a brand new website, a website that hasn’t been indexed, or you can send traffic to a landing page or a Facebook or other social media page.

SMO / Social Media Optimization

SMO is to SMM as SEO is to SEM. In more simple terms, SMO refers to practices that make a social media page – like a Facebook profile or Fanpage – more visible in search results of both social media sites and traditional search engines. Social media optimization also takes advantage of careful keyword research and placement, as well as the building of backlinks.

SMM / Social Media Marketing

Social Media Marketing uses social media to display ads in a similar way that SEM displays ads to searchers. For instance, Facebook Advertising allows users to have their ads featured in the sidebar. These ads can be displayed when users search for related information, or they can be displayed based on demographic or geographic targeting data. A proper SMM campaign is the perfect accompaniment to a comprehensive SMO strategy.

Direct and Offline Advertising

Driving traffic to websites via traditional marketing such as Direct Mail, billboards, SMS advertising is an extremely effective way to approach internet marketing. Few IM’s take advantage of this fact because so many of them incorrectly perceive a disconnect between internet marketing and direct marketing. However, it’s obvious that direct marketing works because web addresses and advertisements for websites are featured everywhere from bus stop benches to signs being towed by airplanes.

The tools of the internet marketing trade are a comprehensive set of skills, technology and resources that would be difficult for one person to manage. In order to dominate your markets, the best chance for success lies with a professional internet marketing firm. To learn more, please use the links below.

SEO Company – Score a higher ranking for your site

SEO (Search Engine Optimization) is indisputably the success mantra that all sites should embrace if they wish to stay ahead of their opponents in the online mad race for grabbing maximum user attention. SEO Company operates explicitly with the intent of getting the client maximum visibility and credibility though consciously chalked out strategies based on time tested and proven success formulas. The world of search engines is dictated by rapidly changing sophisticated algorithms and crawling mechanism that the site should appear eligible to for being considered to be ranked in the opening result page of the engines. The site should be structured accordingly and the content be professionally spruced up for scoring higher rankings.
This is not something any layman can put up with. It requires dedicated and strenuous effort, careful monitoring of the hip trends, gauging the customer mentality and taste accurately, scouring for the most appropriate keywords, and putting up with ever changing criteria of the search engines. SEO Sydney has a bunch of competent and trained veterans with an illustrious track record. They can translate such astronomical and arduous requirements into a reality. SEO Services of the Sydney region are very competitively priced. The agencies have attractive packages in place that are tailored to address your site’s specific needs. Reports at regular intervals are produced to effectively track the progress of SEO efforts and keep the client abreast of the trends to modify the strategy accordingly. Useful technical inputs are supplied frequently to enhance the look and ranking of the site.

SEO involves engaging in massive promotional campaign of the site in esteemed forums and online locations to drive hordes of quality traffic to the site in a short span of time. The time and conversion rate of leads lend the necessary competitive advantage to a product. However, this calls for intensive and exclusive marketing of links in reputed social hubs, article directories, e-zines, blogs and other places frequented by serious audiences in tune with the niche requirement of organic traffic for the product. This is to be delivered painstakingly. Further, one needs to consider the track record of the social forum, the kind of audiences visiting it, daily traffic flow, relevance to the niche segment and other incidental requirements. This cannot be pulled off singlehandedly and calls for concerted action. A SEO company with a fleet of devoted professionals proves to be of immense help in such a scenario where timelines matter.

SEO Australia serves the long time interest of the site by performing reputation management too. It has become a common practice to malign the opponent by engaging in slanderous campaigning across forums. It further involves posting negative comments about the product, posing as false leads and carry out malpractices that would bring the site to disrepute in the eyes of search engines and gets it disqualified from indexing permanently. SEO firms keep a vigilant eye on all such pernicious activities and employ efforts to root them out before they assume monstrous proportions. SEO services are inalienable companions for charting a successful business story online.

Effective Linkbaiting for Your Website

Blogs and websites vie for position to gain more search engine traffic. Getting ranked really well on those search engine results can be attributed to building plenty of good quality backlinks that point to your site, as this can really increase your site’s value in the eyes of those search engines. Linkbaiting is nothing but a way to get other sites/blogs to link to you in exchange of something that provides value to them. Doing this is actually easier than it sounds. Linkbaiting can also be applied in a number of different ways that can help you achieve measurable results.

Create Useful Lists: If you run a blog or submit content on your site on a consistent basis, one good way to get people to link to you is to make a list of helpful things and publish it. This list could be about errors, leads, plans myths or anything. In this day and time, viewers love to read lists because they are helpful for solving their problems. But because lists have become everyday news in this day and time, maybe you should attempt a different approach. Put something very unique in your articles and you will get a lot of people who want to link to you.

Make them Chuckle: Humor is one of the most effective linkbaits on a consistent basis.

It does not matter if you have a funny picture or even a true story, it will spread all over the internet and others will surely want to link to you. This is one of the key reasons for YouTube’s instant popularity because people love to look at things that have humor involved. Just make sure that the humor you use is not bad humor and that it does not clash with your overall plans. You can start off by writing a humorous blog post that’s related to your niche and then slowly progress into other ways of doing it.

Expose Online Scams and Warn Readers: Linkbaiting is about finding a way so that you benefit, but also the site linking to you derives some form of benefit for providing the link too. There are tons of scams happening all over the Internet, in various niches. So if you’re the site always working hard to expose scams and inform or warn people about them, other webmasters will happily provide links to you as being their source of information. This might not be a regular thing, but if you can do it when these scams emerge, it will encourage a fresh surge of backlinks into your site. The above are just a few of the ways that linkbaiting can be leveraged to get more backlinks to your blog or website. If you’ve never tried linkbaiting before, it will be a whole new learning experience for you. The only thing that you need to keep in mind is that no matter what procedure you choose for linkbaiting, it should not violate the rules of the search engines or be unethical, because that’s not going to be good for your website’s ranking in the long run.