Tag Archives: search
August Activity: Google Algorithm Changes and SERP Updates
August seems to be the month for shaking things up when it comes to Google search engine rankings. We have come to terms with the often chaotic realities of the Internet Marketing game and assume a comfortable position on the tips of our toes. On any given day weve got our helmets strapped on tight and eagerly await any curveballs that may come our way.
Thus far weve seen new adjustments happening on a daily basis. While there have been rumors spreading like wildfire, we received confirmation of change straight from the source earlier this month.
Google announced a new signal of ranking within their search algorithm in the hopes to “deliver legitimate, quality sources of content more easily.” Depending on the nature of your website and your SEO efforts thus far, these changes could be very beneficial. More often than not, they will have the opposite effect.
These updates are aimed to discourage copyright infringements and will target websites with a high number of valid removal notices. Google will utilize Digital Millennium Copyright Act “takedown” requests to determine the websites that have been repeatedly reported for such violations. When these piracy penalties were released the first site that came to many peoples minds was YouTube, which is the target of many DMCA requests. Those of you addicted to videos of cats or babies laughing have no fear! Google has explained YouTube will not be penalized based on these updates:
“Requests for products other than Google Search (e.g, requests directed at YouTube or Blogger) are not included.”
Now that you can sleep easy knowing that your favorite 90s music video compilations are safe, lets move on to another Awesome August Alteration! See what I did there? Who doesnt love a good alliteration every once and awhile?
News is circulating that Google has been testing a transition away from their traditional 10 listing display. Rather than displaying 10 results per search query, in some cases only 7 are being shown. For example, take a look at my search for “Overstock” earlier today (I like bargain shopping)
Dr. Peter Meyers at SEOmoz explains that while SERPS with less than 10 results arent necessarily a new thing, they have never been as frequent as the increase weve seen in August. Historic frequency ranges between 1-4% whereas now, about 20% of the search engine results pages on Google are showing only 7 listings.
While 20% may seem high, in retrospect its a very small portion of SERPs. Meyers continues on to describe the correlation between this “shrinkage” and the presence of “sitelinks” within listings. Essentially, 7 packs will be displayed if the word used in your search query matches your domain and displays sitelinks.
So, what does this mean for you and your website search engine ranking? The most obvious of challenges comes with the decrease in ranking opportunity. Keywords should be analyzed and adjusted accordingly to give your website the best chance of ranking during this turbulent time. Simply being aware of these changes is the first step in overcoming them. Check back for the play-by-play and rain delays. LocalResults will be keeping our ears close to the ground and our eyes peeled for fly balls!
The Real Advantages Of Link Building
With the intention to assist your web site rank extremely in the major search engines, it’s best to figure out the best hyperlink constructing methods in your site. Whenever you build up a network of hyperlinks, you might be essentially creating a path from one web site to a different, on this case your website.
There are a number of methods that site owners and search engine marketing firms use to construct links, however unless you understand the benefits of link building, chances are you’ll not effectively market your links.
Reaching Greater Search Engine Rankings
Every educated website owner’s dream is to rank within the number one spot for the popular search phrases in their trade on standard search engines like google comparable to Google, Bing, Internet Wombat and Yahoo. But you aren’t getting there by putting up an internet site and having a gentle stream of visitors. You need to work at being number one, or even being in the high ten, and that includes using SEO methods to construct links, which is able to in turn, get the various search engines interested by your website.
Search engine rankings are decided by quite a few factors, and one in all them is the quantity of inbound hyperlinks you might have from different sites. The extra links you may get published on the net, the upper your possibilities of being ranked close to the highest of the search engine outcome’s page.
Visitors High quality Is Higher
Whenever you run a successful hyperlink constructing campaign, the quality of your web site guests is usually more relevant than if folks just bump into you in the search engines. It’s because a profitable campaign is one by which you might be researching comparable sites and negotiating with them to provide a backlink to your site.
For example, if an Australian web site providing pet supplies links to your enzyme cleaning answer website, the visitors you receive from that link usually tend to convert into customers as a result of they’ve a vested interest in your product. That is why having trade-associated web sites and blogs present inbound hyperlinks to your website is beneficial to your business.
Your Internet Presence Grows
Internet presence is how well-known your services or products is with web customers who steadily search for your sort of business. If you have created a powerful link constructing marketing campaign with industry-associated websites and blogs, users will begin to recognise your company and start to trust in your business. When you construct trust with users, it is best to start to see an improvement in your overall business.
Whereas it might probably take a few months earlier than your backlinks effectively convey you website traffic, by progressively increase links you are improving the longer term performance of what you are promoting website. You don’t have to do it alone, either. There are link building firms that may offer services and solutions to assist you.