Tag Archives: search
Link Building Services for FREE Search Engine Traffic (Page 1 of 2)
Link building services are a very important part of any web traffic plan for web traffic. Without having Link building services, quality sites will have a very hard time ranking for their most relevant keyword phrases for web traffic.
Even so, with an right link building strategies in place, your web site can aim for the top of the search engines results pages, for some terribly competitive keyword phrases, while creating free organic traffic to your web sites rapidly and very easily.
Link building services can be used to increase a Web sites entire Relevancy.
Several years back, it was realisticto lock in top search engine ranking position Basically by repeating your keyword phrases more often on the page than someone else did, we call this keyword stuffing.
However the most innovative search engines could not make a note of quality web sites from spam, so someone searching for specific keyword phrases would generally leave irritated, not capable of finding what they were looking for form an ocean of spam and deceiving offers that would substantially focus on stuffing unrelated keywords into their web sites simply just to rank for terms that have totally no relevance to their actual web sites or offers. However something happened to change the way web sites get ranked within the major search engines, as a result giving them a fair and genuine approach of measuring a websites overall relevancy to the keywords that were linked with it.
Googles algorithms made it much more complicated for low quality sites to make it to the top of the search engines, because instead of gauging a websites relevancy based on keywords themselves, Google began to use a form of “social proof” to ascertain which web sites were really of the highest quality and complete relevance.
This algorithm was developed from a completely unique formula that can determine which sites are “real” sites sites people would truly want to visit from the sites that are using controversial tactics to position themselves within the major search engine result pages for web traffic.
Googles programmers determined that if adequate quality sites were linking to a particular site, that it should be given more weight in the search engine results pages.
The problem was, many valid sites were new, or just hadnt been found by other sites, yet. In addition, many webmasters wont link to their “competition” just to obtain relevancy, so it left a lot of bona fide sites struggling to obtain (and maintain) satisfactory rank positioning in the search engines for their central keyword phrases.
legitimate sites had to find a way to stand out from all of the spam, as well as their competitors. They had to find ways to get back links to their sites, even if other webmasters wouldnt link to them.
So Link building services can be the best method of promoting the popularity and overall relevancy of quality sites.
Negative SEO and How You Can Prevent It
Negative Search Engine Optimization On The Rise
When you look at the trends for search engine optimization, especially when searching for the keywords “SEO 2015” in one of the major search engines like Google, Bing or Yahoo, you will see more and more articles related to negative SEO. What exactly is negative in terms of search engine optimization? Thats a good question, and the answer may shock you. The weird thing about this is that many organizations are starting to jump into this, because its effective, at least for a short time. The secret nature of search engines and their algorithms has led many people to start trying to “game” the system, and this latest form is proving to be not only controversial, but also effective. Here are a few things that you should know about this issue.
Flat Out Lies
First and foremost, the majority of the negative SEO options are usually lies, these are the easy ones to spot. Company A will use marketing collateral that call out their competition in a negative light. Or they may use disinformation to confuse customers and clients. For instance, lets say a skate shop wants to rank number one in their niche. They cant because another company has good marketing and has been around for some time. Instead of competing with them straight on, theyll go on a campaign of putting up negative keywords, anti-competition articles, reviews and more. By diminishing the credibility of the competitor, skate shop “A” will get to a higher authority module of search engine. These are usually lies. Its an attack on reputation, but it seems effective in many niches. These are just a few of the many examples of negative SEO that can harm or damage a company. Some are pretty blatant and some can be very difficult to find. That’s when you would need to seek the help of a professional, someone who is well-versed in google analytics.
The Long Term Failure
Even though negativity can get short term success, search engines are catching on. That means that if youre caught posting negative SEO elements, or if your company is tied to campaigns that are based on lies, SERP (search engine rankings page) listings will get dumped out. That means that if youre company “A” as mentioned above, youll be dead last in the rankings if listed at all. There have been some companies that went on negative reputation campaigns, only to get completely thrown out of search engine listings. That’s known as “banned for life” and it does happen.
A Better Option
Not every business today is meant to compete with the largest companies in the world. If youre starting a book store, for instance, youre not competing against Amazon.com straight up. You cant. To offset that, youll need to look into what is known as “White Hat” SEO. Focus on local community, and niche competitive phrases so that when people in your area look for “books”, they find you and patronize your business. Simply put, you dont want to go with any of the negative SEO options. Stick with what works, and dont try to “game” the system right now. The long term optimization cycle will give you a leg up in nearly any niche. Also, if you find there is a negative search engine optimization campaign being run against your company and you can definitively identify the culprit, report that company to Google or the other big name search engines. And just remember, the best defense is a good offense, so make sure to keep your positive search engine optimization campaigns strong.