Tag Archives: search
SEO Website Development Considerations (Page 1 of 2)
Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.
Keyword research
Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.
It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.
Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.
An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.
Meta Tags
Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.
Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).
Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.
Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.
Content
Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.
SEO Website Development Considerations (Page 1 of 2)
Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.
Keyword research
Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.
It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.
Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.
An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.
Meta Tags
Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.
Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).
Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.
Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.
Content
Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.
Most Powerful Keys in Internet Marketing Strategies
We are living in an age where being able to do many internet activities are ordinary. On a daily basis, people read emails, check their status on social networking sites, and find the information they need for news updates, research papers, or simply looking for things to read and search. Since majority of the people does these things every single day, online business people who consider traffic as exposure for markets use email marketing, social media marketing, and paid search marketing. Aside from these things being done daily, another interest that is being pursued online is uploading and viewing videos for fun and for business.
Many of internet service providers are taking opportunity of these activities by offering products that increase online markets like cheap web hosting in order to promote people to make websites that create more prospects for online marketing and business. Some recently known website promotions in gaining more exposure to consumers and target markets are search engine optimization, which offers higher site ranking with keywords for traffic; and Google Adwords campaign, which does the same thing, only much more specific and simpler for business owners and advertisers.
There are many online marketing strategies that are being studied in order to address the needs and demands of website owners and online market proprietors advertise their sites for more traffic and exposure. The methods mentioned above are a few of the more conventional ways. In addition, in the research of better internet marketing strategies, there are effective online marketing styles that are being discovered and being used little by little. Such emerging systems are video marketing campaigns that use videos (e.g. YouTube), in order to promote websites and pages. These methods work much like SEOs except that they are faster gaining ranks due to contents that are richer than texts.
In having word with internet marketing consulting agents, they will assess the marketability and salability of the site that you own. Usually, they will check out on the kind of niche and market you are focusing, and from there, they will be doing some keyword research in order to analyze what kind of words can be used best in order to raise your site rankings for organic traffic. Once that is initially done, they will do some market research in order to address more needs for the site owner such as, any modifications in order for it to become more appealing for prospects.
They maximize custom web design in order for the different online marketing methods to fit on the site being marketed. Once the consultants are able to have everything set like backlinks, resources, niche, keywords, video links, and more, and then they run these pages and see how it progresses. In a week or so, they come back and check web analytics to know more data about where most of the traffic is coming from. From these pieces of information, they fortify the ones that should be target for more markets and consistently use competitive analysis to keep the site in being on the ranks and stay there as new sites and competitors emerge.