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Easy Ways to Free Link Building

In these turbulent economic times, every penny saved can help in the sustenance and survival of businesses, especially when it comes to small and medium businesses. The best method to secure a credible online presence is link building.

Links pointing to a web page play an integral role in Search Engine Optimization. Along with giving more importance to the number of links a web page has, search engines also pay close attention to linkage patterns. So it is not only the number of links pointing to your web page that decides your position in the search engine results page, but also the quality of those links. The quality of a link is determined by two factors: authority of the web page linking to you and the link anchor text. What Link building Services does is help you not just in improving your page rank in search engines, but also in generating quality traffic to your web page.

Listed below are five easy ways that you can utilize for building links without spending a penny:

1. CREATE CONTENT WORTH LINKING TO: Nobody wants to link to a web page which has irrelevant or bogus content. Content on your web pages must be useful to your readers or web page visitors. This will generate traffic as well as help your page in ranking well in search engines. It really costs nothing to come up with original and useful content. Once you do this, gaining links from various trusted or authoritative sources will be a lot more easy.

2. GET LINKS FROM DIRECTORIES: Links in the major directories help provide context to search engines. The two major directories are the Yahoo! Directory (dir.yahoo.com) and the Open Directory Project (dmoz.org). Yahoo! Directory is part of the Yahoo! Search system and Open Directory Project feeds results to Google directory. The Open Directory also feeds results to hundreds of other sites thereby helping in further link building.

If you want to submit your website to specialized directories relevant to your business, find these by typing your primary keyword followed by the word ‘directory’ in Google or you can use the Link building Services for this task as well. Make sure you read the submission tips before submitting your website in any of these directories.

Websites that are submitted to directories are subject to human review. Make sure your site has quality (relevant and original) content and follows all guidelines specified. If you manage to do this, you are very likely to secure links from these directories.

3. SOCIAL NETWORKING: One great way to ensure quality link building is social networking. Currently, most search algorithms are driven by link reputation. Eventually, search engines will have enough user feedback data with which they will be able to augment the links with how users tag web pages and their usage data. If a site with exceptionally high link popularity scores rarely gets tagged, search engines may not count the relevancy for that site or flag that site for human review.

Spread the word about your website, business ideas and developments on social networking sites. Build communities and start discussions. Again, ensuring quality and relevant content must be your priority. Use these sites to build links to your web pages as well as to develop your existing network of friends. Some of the popular social networking sites is Facebook, Twitter, MySpace, LinkedIn and Orkut.

4. SOCIAL BOOKMARKING: Another way of popularizing your website is social bookmarking. Visitors who like content on your site can bookmark this for their own reference as well as others. Since all social bookmarking sites attract heavy traffic, getting bookmarked can generate a good reader base for your website. What this also means is that you’ll get quality links which will help your website gain credibility. Some of the popular social bookmarking sites are del.icio.us, reddit, Digg, Technorati and StumbleUpon. Google has indexed millions of pages from del.icio.us and Digg.

Indexing links from social networking and social bookmarking sites, along with the links from other websites provides Google with more popularity information. If you track what types of information people are tagging, you can develop good ideas to create free viral link popularity.

5. POST COMMENTS ON BLOGS: Many bloggers allow people who post comments to have a link back to their site. Spot blogs those are relevant to your business or website and post comments. Never post a comment that is solely dedicated to popularizing your site. Make sure you have something constructive to say and if possible, provide a link back to content on your site that supports your comment or the blog post.

Here are some tips for commenting on blogs:
• Don’t put a keyword phrase as your name
• Avoid blog spamming: Leave meaningful comments. Don’t say “Nice post” or “I found this very useful.” Why did you find it useful? What can you add to the conversation?
• Try to be interactive. Even though link building is your priority, don’t make it very apparent. Post a comment that directly deals with the blog post in question and casually add a link back to your website.

Why Managed Servers Are Better Than The Rest

Managed servers mean that the time involved and tasks necessary to keeping a server up and running are taken away from you and placed with an outside company. This is the preferred choice of hosting for many webmasters who are looking for security and a cost effective solution to having their websites hosted. It is very important that you choose the right type of hosting package for your needs when you are branching into the online world. Choosing shared hosting may not provide the right kind of security for you, or choosing to look after your own servers may just take up too much time or place you short on resources. Before choosing a hosting package, take five minutes to read this article if you are new to the world of websites and hosting.

Security, reliability and costs are the most important factors. First and foremost you don’t have to buy your own servers, the company you choose will provide them. As well as saving money on the hardware costs, you also avoid having to carry out tasks such as network monitoring or maintenance work.

For example, it can be quite time consuming and expensive for a small business to obtain, or develop, their staff to the required level of technical knowledge. Then those staff must carry out operating system updates and install security patches. They must also carry out regular file maintenance to ensure that there is plenty of free disk space and memory. They must monitor cpu usage too. They would need to troubleshoot any problems that arise, plan for disasters and implement disaster recovery planning or DRP. By the way, DRP is a complete subject in itself.

When you have a website, there are a number of technical reasons that the site could go offline. If you are not careful, your site could be down and you have no clue about it. Websites can lose custom and visitors can be driven away. The reality is that the online world is quite a fickle place – by that I mean that you only really have one chance to impress. If your site is slow to load or is down completely then the visitor is unlikely to return.

It is not worth taking any risks when it comes to networks and servers. By looking after this yourself you are placing a lot of responsibility on your own shoulders, so it is often more sensible to use the services of an outside company who are perfectly set up and equipped to provide this service well. They can monitor the network, carry out routine checks, ensure the hardware is working at its optimum performance and make any necessary changes as and when it is necessary. The result is a better performance from your website and minimal if any downtime. If you have more than one site or the website is critical to the health of your business or income in general then it is just not worth taking any chances.

Colocation is also a possibility and many large companies choose this kind of hosting package because of the ownership they have of the hardware. There are hardware costs involved however and regular checks need to be made to the data centre where the server is located. If you are a small company then the chances are high that you don’t have the resources for this. Constant network monitoring is another activity that involves time and money and again, this may not be readily available unless you are running a very large company. Managed servers are a much more suitable option for the vast majority of website owners and administrators and for this reason it is a popular option.

Managed dedicated hosting is very cost effective. Although the costs are slightly higher than those associated with shared hosting, the security more than makes up for this. Colocation goes even further in terms of security but there are much higher costs and more time is needed from you in order to have this type of hosting.

Managed servers are the perfect compromise between shared server hosting and hosting via a colocation data center. If you find a professional and experienced company then you can rest assured that your server management is second to none and your websites are in safe hands.

Clustering Articles For Greater Link Popularity (Page 1 of 2)

Clustering is a methodology used in many aspects in today’s societies. Typically, it is used to tie similar, but different systems, functions, or ideas together into a single structure while each piece of the structure stands on its own merits.

Strength in Numbers

The old axiom, “Strength in Numbers”, best defines the basis of clustering. People have been using clustering since the dawn of man by gathering in-groups to establish a community and utilize the strength of the community to overcome their adversaries. Likewise, they have used that strength to produce food, tools, clothing, and other material items for the use and survival of the community. Countries have even joined together for a common goal and defense. During disasters we often see countries and organizations joining together to help the people to overcome the destruction that has been caused. All of these groups and organizations working together have formed clusters for “Strength in Numbers”.

Today we can see many examples of clustering in the business world where companies join together to form larger and stronger companies. However, today we often term such actions as mergers and acquisitions. Never the less, such actions are still a methodology of clustering.

Cluster Marketing

When the techniques of clustering are applied to marketing methods the effects can produce some pleasing results. For years, Internet marketers have been applying the methodology of cluster marketing in their everyday marketing practices. When they launch a product they join forces with several key marketers to advertise the launch. Now, if you were to be a member of each marketer’s opt-in e-mail list, you would receive an e-mail about the same event from several marketers instead of just the originator of the launch. This act of joining together is the very basis of cluster marketing.

When marketers launch a product they don’t just use e-mail as their only medium of advertisement. In addition to e-mail they will use press releases, direct mail ads, webinars, Tele-seminars, etc. All of these different types of advertising are pointing to the one web site that the marketer wants you to visit. The one limitation to cluster marketing is that it is a one way methodology. Cluster marketing in itself can be very powerful if the advertiser wants to throw enough money into the advertising campaign to sustain it long enough for the general public to catch on to the message it’s trying to deliver.

With cluster marketing techniques you get one way links to your site as that is the direction the methodology is designed to support. The cluster methodology of marketing with the one way design has been very useful and powerful over the years as it emulates the human desire of pointing people in the right direction. Search engines have also found the one way links to be popular in ranking the popularity of a web site. Within the last few years we’ve even seen the introduction of three-way links and have found how popular they can be with search engines. However, setting up three-way links between various sites can be extremely time consuming unless you already own many sites where you can add all of the links required for three way linking.