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Clustering Articles For Greater Link Popularity (Page 1 of 2)
Clustering is a methodology used in many aspects in today’s societies. Typically, it is used to tie similar, but different systems, functions, or ideas together into a single structure while each piece of the structure stands on its own merits.
Strength in Numbers
The old axiom, “Strength in Numbers”, best defines the basis of clustering. People have been using clustering since the dawn of man by gathering in-groups to establish a community and utilize the strength of the community to overcome their adversaries. Likewise, they have used that strength to produce food, tools, clothing, and other material items for the use and survival of the community. Countries have even joined together for a common goal and defense. During disasters we often see countries and organizations joining together to help the people to overcome the destruction that has been caused. All of these groups and organizations working together have formed clusters for “Strength in Numbers”.
Today we can see many examples of clustering in the business world where companies join together to form larger and stronger companies. However, today we often term such actions as mergers and acquisitions. Never the less, such actions are still a methodology of clustering.
Cluster Marketing
When the techniques of clustering are applied to marketing methods the effects can produce some pleasing results. For years, Internet marketers have been applying the methodology of cluster marketing in their everyday marketing practices. When they launch a product they join forces with several key marketers to advertise the launch. Now, if you were to be a member of each marketers opt-in e-mail list, you would receive an e-mail about the same event from several marketers instead of just the originator of the launch. This act of joining together is the very basis of cluster marketing.
When marketers launch a product they don’t just use e-mail as their only medium of advertisement. In addition to e-mail they will use press releases, direct mail ads, webinars, Tele-seminars, etc. All of these different types of advertising are pointing to the one web site that the marketer wants you to visit. The one limitation to cluster marketing is that it is a one way methodology. Cluster marketing in itself can be very powerful if the advertiser wants to throw enough money into the advertising campaign to sustain it long enough for the general public to catch on to the message it’s trying to deliver.
With cluster marketing techniques you get one way links to your site as that is the direction the methodology is designed to support. The cluster methodology of marketing with the one way design has been very useful and powerful over the years as it emulates the human desire of pointing people in the right direction. Search engines have also found the one way links to be popular in ranking the popularity of a web site. Within the last few years we’ve even seen the introduction of three-way links and have found how popular they can be with search engines. However, setting up three-way links between various sites can be extremely time consuming unless you already own many sites where you can add all of the links required for three way linking.
When to Consider Paid Blog Web Hosting Services
Not all free things are good always. Sometimes there come a time when a need to venture from freebies is essential and beneficial. This is true when you are considering a good blog web hosting service for your blog. There are those types of blogs that usually require serious and professional blog web hosting services that would only be accessed through payment of a small fee. In as much as there are those blog web-hosting services that are provided free of charge, sometimes the nature of the blog that you want to operate does not allow you to benefit from them since your blog will not fit in very well. Such a situation will tell you that it is time to consider paid blog web hosting services.
If the content of your blog is based on an issue that is targeted to a particular segment of audience that would find visiting the common free blog hosting sites improper, then it is time to consider a paid hosting plan from a reputable and credible blog web hosting site. This will make your sensitive audiences become accessible by your blog hence ensuring that you still have the traffic on your blog. It is also advisable to contract a paid blog web hosting plan when you want to remain sure that you will have the same web space for your blog even when it requires more space. Some free hosting services will limit your blog to a certain level where you will need to keep deleting some of your files in order to load others. This is not the case with the one that you will pay for. With a paid plan, you will always be sure that you will have the space and the bandwidth you paid for, for the use of your blog.
Sometimes you may need to upload some contents that would not be accepted by your host site. These contents may not be illegal, immoral or improper for your audience but may infringe the fair interests of the host site, or may beat the very essence of the existence and operation of the hosting service provider. This does not leave you with any other choice but to seek own server that you will have to pay for and host your blog page. It is usually advisable to always be on the lookout for the changes that are happening on the internet world such that you will not be caught unawares by events.
Acquiring Quality In Bound Links To Your Website
If you’re wondering what a back link is, well it is a link placed on another site with content relevant to yours that is directed towards your website. Links to your website direct traffic from the linking point to your site and help you to rank higher in search engines.
Let’s say that you have a website that sells grills. To get the most effective links to your site you would want to find other sites that offer content similar to grills to place your link on. These other sites might sell books on grilling, offer recipes for grilling or grill parts. The linking site will ideally have content that relates to grilling in some way.
You should view the internet as a popularity contest and each little link is a vote for your websites quality. Links of quality are much more effective then those in quantity. 10 links from websites with content related to that on your site could be more valuable than 1000 from unrelated sites.
The links placement on the relevant site is also important. You are better off with a link on the front page of a website than a page that is deep within the site. Ideally you should be able to get to the page your link is placed on by clicking on a link from the front page. Look at it in this way, if you can’t find the link neither can the search engines.
We should also cover two different ways to get a link placement.
Free link placement involves several options. There are some sites that will offer free link placement with no strings. Other sites will require a reciprocal link back from your site which decreases the link value significantly. You can also write and submit articles to article directories with a link back to your site.
There are quality directories where you can have your website listed. A quality one that actually provides benefits to the website linked to will generally charge a fee to review your site in consideration of inclusion. This is generally one of the most time effective ways to achieve good results.
Another option is paid link placement or to buy high PR links . This is purely paying for advertising space on a website. It is an option but should be very carefully done. The primary consideration for this option is for generating traffic via the link itself. Search engines are becoming better at detecting paid links and are making requirements of specialized no follow tags to be placed in them which takes away many of the linking benefits other than traffic from the link itself. If you choose this option be careful that you understand how to do it properly and the risks if you don’t.
When you do get a link back to your website, having relevant text in the link itself is important. This is what will help you to rank in search engines for relevant keywords. When a search engine comes across the link it will note the link text and try to match it with the content of your site. The better a match the more relevance that link will be given by the search engine.
Link building from quality sites does take time whether you do it on your own or take the help of Link building Services. You are not going to start today and finish up tomorrow. It takes a consistent, focused approach over time to see results that give you the results you’re looking for over the long term.