Tag Archives: sites

Improving Link Popularity (Page 1 of 2)

March 15, 2023   RSS / Link Popularity   No comments

Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can’t find your website, you won’t make sales.

You might be wondering, “What is popular about a link!” Plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple recipe, but a very important one. Google created the system, and now most popular search engines employ it to rank your web pages in their indexes.

The more popular tour keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on the search engines. But don’t be discouraged; there are ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have any problem about your visitors seeing. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve high link popularity and improve your rankings on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company sells Goats Milk from a farm located in the middle of Whoop Whoop, do NOT submit your listing to “Retailers from Nowhere.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Goat Product” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

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Link Building: Create a chain reaction!

February 25, 2023   RSS / Link Popularity   No comments

No doubt you’ve heard of word-of-mouth advertising, whereby products or companies get a boost when people talk positively about them. The online equivalent of this kind of advertising is link building. What does it mean? Link building involves getting other websites to link to your site. It is similar to having your friend recommend a good doctor or restaurant; it carries more weight than an address listed in the yellow pages. If a viewer comes to your site through a link from another site, it obviously has more significance than if the person just stumbled across it.

Another particularly good reason for link building is for better search engine listings. In recent times, links have become increasingly important to search engines because they see them as an approval of your site by other websites. What better endorsement can there be than a positive referral! Take the case of your dentist or hairdresser – I bet you chose them primarily because of references from friends and relatives. Same is the case with your website – the more sites that provide links to it, the more popular it is!

How do you go about it? We’ve listed below some steps that will help you in the task of link building:

o Create a plan – You guessed right! The first step is to set a goal and prepare a plan. How many links do you want? Set a realistic goal for the number of links you want. When you are making the plan, set your target higher than your actual goal – about 4-5 times more. We are saying this because not all sites that you approach will want to trade links. You could get quite a number of refusals.

o Make your site worth their time – Content, content, content! That is the constant mantra you have to repeat to yourself. If your site has no worthwhile content to read, no one will be interested in linking to it. Examples of linkable content include how-to articles, product reviews, tools, tips, FAQs and so on. Make it relevant to what your site is about. For example, if you are an online beauty supply store, write articles on beauty tips, hair care, clothes and accessories. You can bet that you will get links from several websites catering to these needs.

o Look for quality link partners – How would you go about doing this? There are many ways to find link partners, but the easiest way is to use Open Directory and Yahoo. These directories are difficult to get listed in, so finding a potential link partner here will ensure that those are good sites for linking to.

o Organize your findings – Once you have made a list of potential link partners, get organized. Keep track of the full name of the site owner or Webmaster, the email address, the homepage URL, the URL of the page where you think your link belongs and why you think it belongs there and the date of the initial request letter.

o Contact the potential site – Once you have garnered all the necessary information, send an e-mail customized to each site requesting that you trade links. In your request, mention why your link belongs on their site and provide a sample link and description.

o Check for links and follow-up – Link building takes time. Check to see if anyone has linked to your site after a month. Follow up with each site that hasn’t linked to you yet.

Link building takes time. But if you keep at it, you are sure to reap the benefits of this simple, easy-to-do advertisement for your business website.

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Link Building Through Press Release Traffic Tactics

February 19, 2023   RSS / Link Popularity   No comments

Even though hundreds of thousands of people have submitted press releases online over the years, and continue to do so, I find a lot of website owners ignore this bountiful link building and traffic generation method. Still, the people who do press releases often do them wrong. In this article I will talk about doing them right while getting you to try this tactic to show what it will do for your business.

And the big cardinal sin is not doing them regularly. If your business is truly a mover and a shaker in your niche, you should have plenty of things to talk about each month.

For instance, you update your product or service. Send a release. You hire new staff. Send a release. You launch a new product. Definitely, send a release!

There are a lot more reasons to alert news junkies, reporters, media outlets, and your possible customers to changes, updates, and significant progress in your business.

That is, if you have something worth talking about. This immediately eliminates a lot of business models I see flying around like Adsense sites, but I’ve even seen people syndicate press releases for those sites!

What Happens When You Do A Press Release?

At PRWeb.com, depending on the service you order, your release goes out on “the wire.” That’s just PR lingo for their network. Now, if you just do a free release or donate $10, don’t expect much. You get what you pay for.

We use the $250 optimized press release service from PRWeb with great results. You’ll hit Google and Yahoo news along with the entire site network on emedia newswire.

That’s great and it generates a lot of traffic depending on the topic. But what’s even greater is the amount of sheer linkage it generates for your sites. I’m talking thousands, not hundreds of links.

With PRWeb’s SEO release service, you get to link to your site or any page within your site every 100 words or so. Been wanting more recognition from search engines for the keyword “weight loss?” Link that in your press release and your best keyword is an anchor link that goes to hundreds and thousands of places all over the web.

Yeah, maybe you’ve heard this before. But have you done it? Did you doubt the power of it and blow it off? Big mistake.

People don’t submit online press releases for ego’s sake. They do it because it drives links, traffic, and better rankings. If it didn’t, why would there be so darn many repeat offenders at PRWeb who submit regular releases at $250+ a pop?

Last trick. After you submit your release you can write about it on your blog and make a trackback to the hosted release on PRWeb. Then you get an immediate link back to your site from one of the bigger sites on the net.

Find other press releases related to your topic and do a post mentioning a few and trackback all of them to get more authority links with the stroke of some keys and the click of a button.

This stuff is so easy people think it doesn’t work. Well, it sure does. And guess what? PRWeb isn’t the only game in town!

Test it and then leverage your reach across all the major PR networks and watch your branding, traffic, links, and rankings soar!

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