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A Brief overview of Cloud hosting
Introduction
The term Cloud hosting means, the process of operating a website on multiple servers. There is an unlimited processing power in cloud hosting as we can always add a new server to scale up. The cloud hosting technology has lots of benefits. Cloud computing Hosting is the provision of computational resources like data and software on-demand through a computer network, and not from one local computer. In this type of computing, the clients submit a task, for e.g. word processing, to the cloud computing service provider. The clients can get their task completed without possessing the software or hardware.
Benefits
The most important benefits are its scalability and cost effectiveness. Scalability refers to the expansion of the website with minimum limitations. The cloud server hosting covers load balancing and hardware upgrades etc. Cloud hosting can avoid the problems like server crash and migration of a website from shared server to a dedicated server. The cost of this web hosting services is decreasing day by day. Some other benefits include Application Programming Interface (API) accessibility to software. The API enables machines to interact with cloud software and done in the same way the user interface helps humans to interact with the computers. This service enables the users to access their systems on web irrespective of their location and thus provides location independence.
Applications
These procedures can be applied for management of commercially available software and network access to it. Disaster management and data retrieving are also facilitated by cloud computing hosting.
Services
Cloud Hosting services are provided by certain companies which charge their clients based on the quality of the computing power used by them just like the electricity and water bills. Business firms engaged in cloud hosting in India offers professional and efficient services at a price best suited in the industry.
Disadvantages
There are a few disadvantages of the cloud hosting. The first disadvantage is that you will not have a control over the physical location of your data during the hosting. Another problematic issue is that you are not sure about the safety of your data as you share the physical hardware with other users. Safety is the major issue of the two.
The cloud hosting services in India are rapidly gaining popularity as it has achieved a growth from a business concept to a sparkling sector of IT. The best solution of IT is the one of the best cloud computing and hosting service providing companies in India. This company is committed towards achieving the maximum client satisfaction and has a trained staff for doing the not so easy job of cloud computing and hosting.
Benefits of Local SEO for Small Businesses
A bulk of revenue for small businesses comes from its local area. Businesses must streamline their marketing strategies and efforts in such a way that the local market is thoroughly covered. Local Search Engine Optimization is a reliable marketing tool that gives business a feasible option to increase sales from its local area.
A study by TMP/comScore has revealed that 61% of local searches lead to a purchase. It was also found that nearly 80% of the customers searching locally, follow up office via a phone call or in-store visit or a purchase. Customers these days are checking the details about products, particularly in their local area before purchasing.
Google, one of the major search engines, knows that customers are looking for products or services in their local area. That is why it makes sure that local results appear above the organic results. In view of these observations, it becomes increasingly important for a small business to be actively present in local searches. Read further to know more about the role played by local SEO in adding value to a small business.
Get brand recognition
Brand recognition is the degree to which your customers are able to recognize your products or services. Local SEO helps in improving the visibility of your brand before the potential customers in your local area. Frequent exposure of your brand to your customers leads to enhanced brand recognition, which may eventually lead the customer to a purchase.
Improves website visibility on local listings
Local SEO attracts potential customers to your website. This is done by ranking your business higher in their local search results. A customer finds it comfortable to deal with businesses in his/her local area. By purchasing products from a local supplier, he/she eliminates unnecessary transportation and middlemen costs. So, when you are found in his/her local search results, chances are more that your business gets a new customer.
Website traffic and leads
According to Search Engine Watch, around 60% of the clicks in Google search results are taken by the results in the top three rankings. By investing in a Local SEO campaign, a business will be promoted higher in the local search results. This causes more number of people to click on the website. With an increase in traffic coming to the website, the number or prospective customers also increases, which may lead to increased sales.
Increases earning potential
Local SEO offers a business tremendous potential to increase earnings. The revenue you generate by using Local SEO will be many times higher than the investment with which you start. The improved visibility that a Local SEO provides will help a business in maximizing sales, leading to revenue generation.
In todays competition, having a website alone does not signify a good online presence. Businesses must take significant steps to reach targeted customers. With a good SEO campaign in place, a small business can get maximum benefits even if it is not nationally well-known. With more and more customers preferring to buy locally, optimizing your website for local searches is one such step, which can be both feasible and effective.
Protecting Against a List of Malicious Attacks
A threat profile is a list of things that a malicious attack can do to a computer. When a penetration testing company is performing security checks against threats to a customers database or website applications, they focus on specific areas that coordinate with the threat profile. There are several diagnostics that an application security testing company can perform to see how easily a companys system can be breached. Once a threat profile has been established, the security company can begin web application security testing.
What Types of Threats Exist?
Different threats have different goals. Depending on who and what is attacking the site, different things may happen. For example, the idea behind the threat may be to steal credit card information on a companys clients or to cause an e-commerce site to malfunction and lose business. To protect an application against threats, a computer security company must first know what the system needs to protect against, before it can create and implement a plan.
What Does Testing Involve?
Checking and testing for possible security weaknesses is done through a battery of testing procedures. The plan for testing must first be custom designed with the particular application in mind. The security company tries to mimic the possible avenues that could be used to cause trouble. The tests are then performed. Depending on how in depth the process is and how many tests are performed, it can take anywhere from 10 days to one month. A quality security company will not rush the process and risk problems down the road for the sake of saving a few minutes here and there. Qualified personnel will take their time to verify that an application is as secure as possible through a variety of exhaustive methods. Tests using scanners are helpful, but people-driven testing tools are often more effective for preventing sabotage, malicious attacks, siphoning and other threats.
Certification
When consumers use a website for e-commerce or to exchange personal information, they want to know that its secure. They do not want their personal contact information, credit card numbers, financial details to be shared with other people. They want reassurances that any website or website application they use is safe from hackers and identity thieves. Without a security certification posted on the website, many potential customers will gladly take their business elsewhere in favor of personal safety. Once a website application has been authentically certified, it should be displayed where it can be seen. The site should be certified by experts who have had proper, up-to-date training in prevention of risks and thwarting attacks.