Tag Archives: their
What Is Hacking?
What is your definition of hacking? Most people think of the news stories that relate to big companies having embarrassing problems as their data is compromised. But in truth, hacking goes a lot further than this.
It doesnt always have to be someone you dont know who hacks into your systems and causes problems for your business. It could equally be someone who works for you that doesnt have your best interests at heart. This is because the basic meaning of hacking is when someone accesses some or all of your computer systems without permission. And it doesnt just happen over the internet.
Quite often, many people dont see how widespread computer hacking can be. Assuming that they are only in danger from internet based attacks means they may not be covered for all risks. Even those companies that do all they can to prevent hacking which occurs online may have unwittingly turned a blind eye to other dangers.
This is why an understanding of what hacking is and what it involves can help you to protect your own business more fully. But what do you do if you dont know all the ins and outs of the threats posed?
The easiest solution is to rely on an expert to make sure every potential hole is plugged, and no one can break into your systems. Network penetration testing is one of the best ways to see how good your computer network really is. If you do have vulnerabilities its best to find out via someone who is honest and is looking for them to benefit you. If you assume everything is okay and it isnt, you could be in for a nasty shock at some point in the future.
It is probably because people limit their definition of hacking that some businesses are more in danger than they realise. Everyone likes to think that all their employees are working honestly and for the companys good, but it doesnt always pan out that way.
Supposing an employee was given notice to leave but they had until the end of the day to clear their desk. They could potentially do a lot of damage to your computer system before they left, if the mood took them that way. Even though you could have them arrested for their actions, the damage would still be done and it would take time to rectify.
An expert in the field of ethical hacking would be able to highlight any potential problems and solve them before anyone else had a chance to exploit them. And that is certainly a service that is worth paying for.
Dont make the mistake of thinking this should only be done once though. Hackers are constantly finding new ways into previously secure systems. If you employ a company to see how up to date your security measures really are, make sure you do it on a regular basis. If you dont, you still run the risk of being caught out.
3 Detailed SEO Link Building Tactics
It’s well known throughout the SEO industry that quality one-way links are the lifeblood of your rank building strategies. And while quality is certainly an important factor here, so is quantity. There is a myriad of different way to gather these links, some of them ethical and proper, and some of them are less so. The article will cover three of the more reliable and consistent means to develop those one-way links.
The first SEO tactic is Article Marketing. This one has been around for a while, but is still a valid method for obtaining links. The process works by first writing an article that is somehow beneficial to the community at large. What this means is that you must not write a lot of self-promotional drivel. You have to write something that is legible and valuable.
Once the article is written you submit it to various sites around the net. These sites make the article available for others to reprint on their own sites which will, in turn, continue to increase the number of links to your site.
There are some old tricks here that need to be avoided as well. There are a lot of claims by companies that they can automate both the writing and submission processes. However, subscribing to these systems really just makes you that annoying person that spams the submission sites with pages and pages of gibberish. You never want to be that person.
Article marketing as part of your SEO strategies, then, can be a strong foundation, a way of building up a constant stream of new and valid links. And maybe even some traffic.
The next link building tactic is to follow in the steps of your competition. This begins with your keyword research (which should have happened at the beginning of your SEO campaign) and research into what your competitors are targeting. Then you can discover where their links are coming from. And once you’ve accomplished that task, you can seek out a link from them as well.
Again, you have to be careful and avoid certain behaviors. First, don’t just spam-email a number of vaguely related sites. These requests just end up in the junk email pile, if they don’t seriously annoy the site manager first. Second, don’t beg. Give them a real reason to want to link to you, and it will happen. By offering something of value to the community you are targeting you can naturally encourage the others to link to you just as they did to your competition.
The third SEO link building tactic is to use blog comments. Community is becoming more and more important in the online and Internet marketing worlds. Not only should a company maintain a blog, but they should actively follow other blogs in their industry as well.
In this link recruitment tactic, however, the links should actually be considered a secondary benefit. Just like asking for links, you should be honestly adding something to the conversation at hand. And that means you cna’t just jump from blog to blog leaving comments like “great post” or “U R so SMRT.” When you leave comments like that you are not fooling anyone. And you might just earn the annoyance of the blogger who could decide to delete the worthless comments.
Other comment etiquette includes always leaving quality comments, i.e. Spelling errors and grammar mistakes won’t endear you to potential visitors. When you fill in the name field you should not stuff it with keywords. This is obvious spam. And when you do include a link, use the URL field. That’s what it’s there for. And just like articles, trying to post the same-but-slightly-different comment again and again or across multiple blogs will get them deleted by most bloggers.
By employing these methods consistently in your SEO campaign you can begin to increase your rankings and develop a strong reputation in the online realm.
3 Detailed SEO Link Building Tactics
It’s well known throughout the SEO industry that quality one-way links are the lifeblood of your rank building strategies. And while quality is certainly an important factor here, so is quantity. There is a myriad of different way to gather these links, some of them ethical and proper, and some of them are less so. The article will cover three of the more reliable and consistent means to develop those one-way links.
The first SEO tactic is Article Marketing. This one has been around for a while, but is still a valid method for obtaining links. The process works by first writing an article that is somehow beneficial to the community at large. What this means is that you must not write a lot of self-promotional drivel. You have to write something that is legible and valuable.
Once the article is written you submit it to various sites around the net. These sites make the article available for others to reprint on their own sites which will, in turn, continue to increase the number of links to your site.
There are some old tricks here that need to be avoided as well. There are a lot of claims by companies that they can automate both the writing and submission processes. However, subscribing to these systems really just makes you that annoying person that spams the submission sites with pages and pages of gibberish. You never want to be that person.
Article marketing as part of your SEO strategies, then, can be a strong foundation, a way of building up a constant stream of new and valid links. And maybe even some traffic.
The next link building tactic is to follow in the steps of your competition. This begins with your keyword research (which should have happened at the beginning of your SEO campaign) and research into what your competitors are targeting. Then you can discover where their links are coming from. And once you’ve accomplished that task, you can seek out a link from them as well.
Again, you have to be careful and avoid certain behaviors. First, don’t just spam-email a number of vaguely related sites. These requests just end up in the junk email pile, if they don’t seriously annoy the site manager first. Second, don’t beg. Give them a real reason to want to link to you, and it will happen. By offering something of value to the community you are targeting you can naturally encourage the others to link to you just as they did to your competition.
The third SEO link building tactic is to use blog comments. Community is becoming more and more important in the online and Internet marketing worlds. Not only should a company maintain a blog, but they should actively follow other blogs in their industry as well.
In this link recruitment tactic, however, the links should actually be considered a secondary benefit. Just like asking for links, you should be honestly adding something to the conversation at hand. And that means you cna’t just jump from blog to blog leaving comments like “great post” or “U R so SMRT.” When you leave comments like that you are not fooling anyone. And you might just earn the annoyance of the blogger who could decide to delete the worthless comments.
Other comment etiquette includes always leaving quality comments, i.e. Spelling errors and grammar mistakes won’t endear you to potential visitors. When you fill in the name field you should not stuff it with keywords. This is obvious spam. And when you do include a link, use the URL field. That’s what it’s there for. And just like articles, trying to post the same-but-slightly-different comment again and again or across multiple blogs will get them deleted by most bloggers.
By employing these methods consistently in your SEO campaign you can begin to increase your rankings and develop a strong reputation in the online realm.