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How Popular Are Your Links?
Every Internet marketer knows that its all about maximizing visitors to your website. Creating buzz, being seen in the right places by the right people and being higher in the search rankings than your competition is critical. You need to know exactly how many websites are linking to you and how much traffic is resulting from each of those links. Think of it as gauging your link popularity and, remember, on the web –like back in high school — popularity is everything.
In fact, most search engines now base your listings on the all-important link popularity; they dont rely on Mega-tags anymore. Therefore, to grow your online business you must be prepared to consistently track and analyze your own data as often as possible. Learning about how popular your key competitors links are is essential as well. Only when you know whats working and what isnt, can you make strategic changes to your site that will raise your business to an entirely different level.
While there are online services to help you do this, (Google, for example will give you the top URL streams) using them is extremely time intensive and they are definitely not perfect; some dont provide all the information you need to continue implementing ongoing strategic improvements on a regular basis. There are software options that include a Link Check description in their names or on their landing pages, but dont be confused. Those programs are more focused on finding and fixing broken links.
LinkCheck Generator, on the other hand, was designed specifically to help you keep tabs on the popularity of your website and just about any other site you want to monitor. You can use the data to help counteract your competitions marketing moves or to focus your link-building opportunities where theyre most likely to exponentially increase traffic and improve your search engine rankings. After establishing a baseline popularity profile, this software will be invaluable in terms of monitoring results and tracking against that going-in information.
Importantly, Link Check Generator is a great timesaving tool because it stores all the websites youre tracking. Additionally, the software works with five of the top search engines while similar, online options only monitor the sponsoring site. Link Check Generator comes with a 30-day money-back guarantee plus lifetime free upgrades. Resale rights are available.
Aspects of a Successful Search Engine Optimization Agency
What aspects should you seek in a search engine optimization agency? First, the agency should employ experts with up to date training and years of experience. While the term SEO agency may be only a few years old, many people in these agencies have been doing similar work for over a decade. As commercial enterprises began to take off on the internet, these experts had to learn how to keep these companies on top of the search engines. Expect your agency to have experts with years of experience as well as a great deal of training.
Second, the search engine optimization agency needs to keep their employees and experts up to date on all changes. One of the unwritten rules of search engines is that they will change their formulas at least every few months. These changes may have minor effects on rankings. However, what may sound like a simple change may actually shake the entire ranking systems at its core. That is why it’s important for an agency to keep experts up to date on all changes. These changes require analysis on impact and help them react and make changes to your campaign accordingly.
The third aspect to look for is a search engine optimization agency who can give you a campaign personalized to your business needs. Each business is unique. You want an agency that recognizes that fact. Some agencies want to get as many clients as possible. They develop a standard formula they try to sell to every customer. You want an agency that does not take that approach. You need an agency that recognizes that an Overland Park business needs a different approach than one based in Kansas City. That difference will tell when it comes to marketing activities.
The final aspect you want in a search engine optimization agency is personal customer service. You should expect that if you are local to the agency or using their services from a distance. For example if you lived in the Kansas City area working with an Overland Park agency, you would get the same treatment as a customer living in NY using the same agency. The salesperson needs to be easy to work with. That person should have the technical ability to answer your questions or have a technical expert available for those questions. You will see if the customer service is personal if you call and speak with a sales person.
Aspects of a Successful Search Engine Optimization Agency
What aspects should you seek in a search engine optimization agency? First, the agency should employ experts with up to date training and years of experience. While the term SEO agency may be only a few years old, many people in these agencies have been doing similar work for over a decade. As commercial enterprises began to take off on the internet, these experts had to learn how to keep these companies on top of the search engines. Expect your agency to have experts with years of experience as well as a great deal of training.
Second, the search engine optimization agency needs to keep their employees and experts up to date on all changes. One of the unwritten rules of search engines is that they will change their formulas at least every few months. These changes may have minor effects on rankings. However, what may sound like a simple change may actually shake the entire ranking systems at its core. That is why it’s important for an agency to keep experts up to date on all changes. These changes require analysis on impact and help them react and make changes to your campaign accordingly.
The third aspect to look for is a search engine optimization agency who can give you a campaign personalized to your business needs. Each business is unique. You want an agency that recognizes that fact. Some agencies want to get as many clients as possible. They develop a standard formula they try to sell to every customer. You want an agency that does not take that approach. You need an agency that recognizes that an Overland Park business needs a different approach than one based in Kansas City. That difference will tell when it comes to marketing activities.
The final aspect you want in a search engine optimization agency is personal customer service. You should expect that if you are local to the agency or using their services from a distance. For example if you lived in the Kansas City area working with an Overland Park agency, you would get the same treatment as a customer living in NY using the same agency. The salesperson needs to be easy to work with. That person should have the technical ability to answer your questions or have a technical expert available for those questions. You will see if the customer service is personal if you call and speak with a sales person.