Tag Archives: their
Link Building – Strategic Planning is Essential
Aggressive link building should be part of your strategy to increase traffic to your website. Why? Simply put, the more highly relevant inbound links you have pointing to your website the higher your Page Rank, which means higher traffic to your website.
Link building can be a very time consuming and tedious process, but the potential upside in higher page rank and increased traffic makes it well worth the effort. This is why some people prefer to buy high PR links and some opts for the Link building Services for this. Having a well planned and executed link building campaign will most certainly payoff in the long-term.
So just how many inbound links do you need to get high rankings? That depends on the number of inbound links your higher-ranking competitors have. If your competitor has only 20 inbound links to their website, you can obtain a higher Page Rank score by securing 30 links to your website. However, if your competitor has hundreds of links, then that’s your target number to beat.
What is Page Rank?
Page Rank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is taken into account when a page’s Page Rank is calculated.
Page Rank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.
Remember, it’s not just the total number of links that’s important, it’s also the quality of the sites linking to you, the anchor text used in the link and the relevance of their content to your audience that counts.
Research Your Competitors
There are several tools available today on the internet for doing link research. Simply perform a keyword search in any search engine for ‘link analysis tool’ and you are sure to find several offerings.
Whichever link analysis tool you choose to use, here are a few important factors you should determine in your research:
* Where your Competitors ranks in the Search Engines
* Their number of incoming links
* What keywords are in the titles of their linking pages
* Percentage of links containing keywords in the link text
* The Page Rank of linking pages
Request Reciprocal Links
Reciprocal links are based on an agreement by two sites to link to each other. Site owners as an inexpensive way to increase website traffic and link popularity often use reciprocal linking.
Reciprocal links are great for ensuring quality and relevant content is linking to your website. When looking for link candidates, start by searching your keywords on major search engines. You will no doubt see several of websites that compete with yours, but try to find the non-competing, complementary sites.
Visit and screen these sites carefully, selecting only those likely to be open to your link request. Provide them with a good reason to link to your website. I would even suggest linking to them first, which could improve your chances of getting a reciprocal link. But don’t just request a link exchange, give them a reason to link to your site. Show them where a reciprocal link would be mutually beneficial.
Be sure to target respected and popular sites that are relevant to your target audience. If you want to take it one step further, identify well-established sites with good content that targets the same audience you want to reach. Perform a link analysis on that site, noting the incoming links and soliciting the best non-competing sites.
Promote External Links
A great website not only has well-presented and relevant content, but also provides the user with additional resources and information located on other websites. Therefore, you want to include quality resources and appropriate outgoing links, including links to search engines, news hubs, blogs, industry resources, etc. External links are important for two reasons: they provide incentive for other quality sites to link to yours, and they can improve your Page Rank score if linkage is done properly.
Publish Articles
As an expert on your websites subject matter, consider writing business articles for your target audience, submitting the articles to appropriate online publications. Include your website URL in the content and request that the article appear with your website link. This can generate multiple inbound links and also help promote additional traffic to your website.
Create Testimonials
Develop a testimonial page on your website giving users an opportunity to post their own testimonial. If a user enjoys your site and it’s content, that user might be inclined to include a like to your website on their website or blog. Testimonials are a great way to interact with your users and also provide valuable feedback on the content of your site.
If you admire a similar but non-competing website, contact the webmaster explaining why you value the content. Don’t be surprised if you get a request for permission to display your comments on their Web site. Perfect! You can then grant them permission provided they agree to link to your site. It can also help to post the testimonial on your site, referring them to it.
Post Comments to Discussion Forums and Blogs
This is an easy way to get a link from discussion forums relevant to your website content. Be sure to include your URL in your post. Many of the modern Link building Services have this included in their services.
Create Links From Other Sites You Own
If you own and manage additional sites with unique but similar content, be sure to link them to your main site. Make sure the anchor text in your link is relevant to the target pages content.
Create Social Network Profiles
Several social networking websites allow you to insert a link to your website on the profile page. Not only does this provide additional inbound links, it also increases your ‘digital footprint’ and can potentially result in more visitors to your website.
How Customized Web Design can Increase Sales
The understanding of the business is very important for customization of a website. The target audience, the type of products or services, the incorporation of technical aspects for bringing about desired environment, and, of course, the inserting of relevant images, graphics, etc. should be taken into consideration while a website is being developed for a client. The specifications are to be maintained in such a way that all the requirements of a clients business purposes are met at the same time the aesthetic aspects of a website are not sacrificed in any way.
The basic differences between a customized website and a general website are more or less known to all of us. Even though, let us know that in a custom website, website owners can get their required business features incorporated as per the mention of their business specifications. They are to let their web development professional know and mention their requirements, and in return, those web designers will take themselves into the service. And, they are to come up with the exact one that their clients have desired. Their whole focus should be on fulfilling the requirements of their clients, so that their business functions can be smoothly operated, viz. contents, images, graphics and other such features should be identically matching with the specified business. It is very compulsory to know and understand the demands of the clients businesses.
So, when a website designer has to know and understand the business requirements of clients and intended audience of their business, that designer is to have a thorough discussion, so that the mindsets and tastes of the clients as well as their businesses become vivid to the web designers. In doing so, it will only help web designers to prepare for customizing the website by employing such methods which may influence the audience to go for the products or services of their clients. As for example, if their clients consist of affluent class, then product or service cost does not matter in any way, but if the targeted audience is from less-privileged class, then costs for products or services obviously matter. So, if clients are concerned about product or service affordability and also not losing any kind of business profits, web designers need to be in such cases careful and ask for statistics data.
Designing a website that should be unique and quite different from other websites in the market is very important. The reason is that they can help a website to grab the attention of the website visitors. It will not be a bit of apocryphal context in the case of designing an Ecommerce Website. Just imagine how interesting and attractive it would be in their decision making or going for purchasing if extra benefits like giving cash back offers, discounts, incentives, gifts, etc. are inserted thereon. In the background, there might be a concern for product or service integrity. But, it depends on the clients, solely. Web designers have nothing to worry about this issue, because designing does not mean doing business for clients. Web development services providers do only build websites. They do neither have the right to interfere with the business of their clients. Nor do they have any responsibility of operating business on behalf of their clients. They do need only to engage themselves in designing websites instead.
To grab the attention of website visitors it is necessary to have a website that is unique and different from other websites in the market. This is very much true in case of ecommerce websites. Extra benefits like incentives, cash back offers, discounts, gifts, etc influence the customers in their decision making or purchasing. However the quality of products and service later is equally essential and important. There are several online websites and the competition is huge. In such scenario it is often the novel ideas and offers that drive consumers to any ecommerce website. How a website will be doing ecommerce is the sole responsibility of a website client.
Link Building – Strategic Planning is Essential
Aggressive link building should be part of your strategy to increase traffic to your website. Why? Simply put, the more highly relevant inbound links you have pointing to your website the higher your Page Rank, which means higher traffic to your website.
Link building can be a very time consuming and tedious process, but the potential upside in higher page rank and increased traffic makes it well worth the effort. This is why some people prefer to buy high PR links and some opts for the Link building Services for this. Having a well planned and executed link building campaign will most certainly payoff in the long-term.
So just how many inbound links do you need to get high rankings? That depends on the number of inbound links your higher-ranking competitors have. If your competitor has only 20 inbound links to their website, you can obtain a higher Page Rank score by securing 30 links to your website. However, if your competitor has hundreds of links, then that’s your target number to beat.
What is Page Rank?
Page Rank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is taken into account when a page’s Page Rank is calculated.
Page Rank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.
Remember, it’s not just the total number of links that’s important, it’s also the quality of the sites linking to you, the anchor text used in the link and the relevance of their content to your audience that counts.
Research Your Competitors
There are several tools available today on the internet for doing link research. Simply perform a keyword search in any search engine for ‘link analysis tool’ and you are sure to find several offerings.
Whichever link analysis tool you choose to use, here are a few important factors you should determine in your research:
* Where your Competitors ranks in the Search Engines
* Their number of incoming links
* What keywords are in the titles of their linking pages
* Percentage of links containing keywords in the link text
* The Page Rank of linking pages
Request Reciprocal Links
Reciprocal links are based on an agreement by two sites to link to each other. Site owners as an inexpensive way to increase website traffic and link popularity often use reciprocal linking.
Reciprocal links are great for ensuring quality and relevant content is linking to your website. When looking for link candidates, start by searching your keywords on major search engines. You will no doubt see several of websites that compete with yours, but try to find the non-competing, complementary sites.
Visit and screen these sites carefully, selecting only those likely to be open to your link request. Provide them with a good reason to link to your website. I would even suggest linking to them first, which could improve your chances of getting a reciprocal link. But don’t just request a link exchange, give them a reason to link to your site. Show them where a reciprocal link would be mutually beneficial.
Be sure to target respected and popular sites that are relevant to your target audience. If you want to take it one step further, identify well-established sites with good content that targets the same audience you want to reach. Perform a link analysis on that site, noting the incoming links and soliciting the best non-competing sites.
Promote External Links
A great website not only has well-presented and relevant content, but also provides the user with additional resources and information located on other websites. Therefore, you want to include quality resources and appropriate outgoing links, including links to search engines, news hubs, blogs, industry resources, etc. External links are important for two reasons: they provide incentive for other quality sites to link to yours, and they can improve your Page Rank score if linkage is done properly.
Publish Articles
As an expert on your websites subject matter, consider writing business articles for your target audience, submitting the articles to appropriate online publications. Include your website URL in the content and request that the article appear with your website link. This can generate multiple inbound links and also help promote additional traffic to your website.
Create Testimonials
Develop a testimonial page on your website giving users an opportunity to post their own testimonial. If a user enjoys your site and it’s content, that user might be inclined to include a like to your website on their website or blog. Testimonials are a great way to interact with your users and also provide valuable feedback on the content of your site.
If you admire a similar but non-competing website, contact the webmaster explaining why you value the content. Don’t be surprised if you get a request for permission to display your comments on their Web site. Perfect! You can then grant them permission provided they agree to link to your site. It can also help to post the testimonial on your site, referring them to it.
Post Comments to Discussion Forums and Blogs
This is an easy way to get a link from discussion forums relevant to your website content. Be sure to include your URL in your post. Many of the modern Link building Services have this included in their services.
Create Links From Other Sites You Own
If you own and manage additional sites with unique but similar content, be sure to link them to your main site. Make sure the anchor text in your link is relevant to the target pages content.
Create Social Network Profiles
Several social networking websites allow you to insert a link to your website on the profile page. Not only does this provide additional inbound links, it also increases your ‘digital footprint’ and can potentially result in more visitors to your website.