Tag Archives: traffic
The Importance of Backlinks
If you are going to develop a particular website, you must make sure that it will receive the required traffic to make it successful. Some people are meticulous in updating their websites and blogs but do not make any effort in generating traffic. It is important to direct customers and visitors to your website so that you can promote your online business through the use of Internet marketing.
You have to take note that backlinks serve as the foundation of effective SEO campaigns. Backlinks are vital for the successful search engine rankings for your Internet marketing. It is important to take into consideration their role, scope and importance in SEO, their features and how to use them profitably.
As an overview, backlinks or also called as inbound links are the links of all your websites that are displayed in other websites and other online resources. Clicking those links would send the traffic straight to your website. The more backlinks you have on external websites, the more chance you have of getting the desired search engine ranking that you want to achieve. You have to take note that Google and other major search engines will notice websites that have a large number of quality backlinks. The number and quality of the backlinks to a particular website reflects the reliability, importance and popularity of the websites.
Using more backlinks for a particular website increases the promotion of your product and services in the market. You should also bear in mind that apart from the number of backlinks, their quality should also be important. Another factor involved in determining the success of backlinks is the significance of the sources that direct it to the website. Most of the search engines would not consider irrelevant backlinking strategies. In most cases, a SEO optimizer will make sure that other important factors are considered. These backlinks provides an entryway for a huge quantity of traffic and viewers to all your websites as well as making all your websites accepted by boosting its availability and ranking on search engine results.
Backlinks are indeed important if you want to attract a large number of traffic to your websites and blogs. You have to take note that the more backlinks you have and they are good in quality, it will definitely increase traffic to your website. This is one form of Internet marketing where many viewers will see what you have to offer in your website.
DDoS attacks: They are worse than you can think
Distributed Denial of Service (DDoS) attacks are getting worse than what it was a few years ago. Although we should not blame the popularity of the internet, digitalization, and technological progression for this, but that holds the harsh truth. Cyber-crimes are increasing at the same pace as that of Internet technology.
Understanding Distributed Denial of Service (DDoS) attacks
Any attempt to choke an online service with heavy artificial traffic from several malicious sources is considered to be DDoS attacks. Earlier, only the large corporate were at its risk, but now any business, small, medium or large, are not spared by DDoS attackers.
DDoS attacks have become worse with the time. Today, it is not only related to inconvenience and slower online speed but now it is also causing network intrusions and businesses are even suffering financial losses. Banks are also at the risk of Distributed Denial of Service attacks which is a very bad news for all who prefer online banking services, online shopping etc. Our crucial banking and transactional information are at stake.
It has become so dangerous that even tech giant like Microsoft had to bear its brunt. Few months ago, Microsoft Xbox Live went interrupted for several hours due to DDoS attacks. Many banks have also been targeted and affected by DDoS attacks. 2016 will see the rise of Internet of Things. This is a great news but at the same time, it potentially attracts DDoS attackers which is a worrisome matter.
How can businesses get Immunity against DDoS
DDoS attacks can be prevented only by following strict security protocols. Protecting your website and web applications with HTTP or HTTPS will not be enough. Neither the network firewall can help stop DDoS attempts to the website and web applications. Your business needs more DDoS security layers.
Below are some great DDoS security solutions to protect your business from any loss:
Web Application Firewall: Apart from Network Firewall, also use web application firewall because only Network Firewall will not protect the web applications. It will leave your web applications vulnerable to DDoS risks. So, web application firewall will combat DDoS attacks in more effective ways.
Blocking the suspicious traffic: There are few requests screening methods to identify the malicious traffic from the genuine ones. This is based on real-time insights as well as some historical analysis. Once the malign traffic is identified, it can be blocked from the network. However, this should be regularly updated, monitored and executed.
CAPTCHA requests: Another indispensable solution to immune your business from DDoS attacks is to include online CAPTCHA test as it can detect script injections and suspicious traffic requests.
Cloud-on-premises: Cloud solutions can help you keep away from the Distributed Denial of Service attacks. When your business is using Cloud services, all the incoming traffic is first redirected to the cloud through DNS manipulation where the traffic is filtered and then sent to the destination server. This is one of the strongest DDoS protection solutions.
Some high-end DDoS protection solutions use IP reputation intelligence and fingerprinting, robot testing etc. However, the best ever practice that a business should always follow to secure the data from any kind of threat or disaster is to save the backup of data. Choose Cloud Backup solutions for enough storage, easy data access and even for DDoS security.