Tag Archives: website
Get Better Google Rankings and Increase Web Traffic With RSS Syndication (Page 1 of 2)
So maybe you have heard about Really Simple Syndication (RSS) and seen the RSS symbol on websites?
Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.
But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.
I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.
But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.
Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.
You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.
Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.
And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.
As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.
But new exciting software is coming out to leverage the power of RSS to get the word out about your website.
Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.
Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.
I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.
Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.
Building Backlinks With Submission Sites – What You Should Consider
As you probably know, a good source of backlinks is using Directory Submission, Press Releases, Articles, Forums. Still, this method fails in providing quick PageRank boost due to the fact that Google takes into account only one inbound link from a certain root domain.
Basically you’ll get the PR benefit from a submission platform just through the first link pointing back to your website; the future ones are only useful for generating traffic.
Another deficit is represented by the considerable amount of work that must be invested in order to see results in your traffic reports.
But then again, there is no such “magic formula” that will guarantee you dominate your niche in SEO instead, it is required to have a well thought out strategy for doing this; and submission platforms must be taken into account.Getting backlinks from submission sites is an indispensable method, especially if you’re starting out and have no link juice to share or trade with your potential link partners.
Making the most out of this link resource is the reason why I wrote this article. Let us start.
Guidelines to submitting your business website to submission directories
There is no doubt we are witnessing a downfall in directory submission quality, but there are still a handful of them that are worth submitting your business to, such as Yahoo Directory, DMOZ, Best of the Web, Gimpsy and Search Sight.
Here is how to do it:
1. ensure that your website has a professional design;
2. test for broken links; major flaw, that diminishes the chances your website is accepted;
3. test for broken images;
4. link the Privacy Policy, Terms of Use, Return Policy, Shipping Information and Guarantee to your home page;
5. insert a recent copywriting notice on every page of your site;
6. give a realistic description of your site and always deliver what you promise; for radical updates in your website, make the necessary changes in its description;
7. vary your description throughout multiple submission directories, but don’t affect the essence;
8. dont keyword stuff your websites title or description tag;
9. respect the guidelines for each submission directory;
10. choose the category which best describes your websites niche;
11. go for regional categories if your business permits; the “regional” in every niche has high acceptance rates.
Guidelines for building backlinks with press releases
The results you get with a press release campaign depends on those who pich up the press release. Press release are a great source of one way backlinks.
Heres what you should consider:
1. a smart way for writing press releases is to customize an existing article from your content pages and make it more newsworthy;
2. use an impersonal and objective tone in your writing; advertisments and subjective opinions will not get editorial staffs approval;
3. direct readers attention to your website as a source of complementary information on the topic;
4. preferably, work with paid directories; the free ones have major disadvantages such as no-follow links or no link submissions at all. I recommend using PRWeb, PRLeap, PRWeb Direct and 24-7 PR.
Getting backlinks from forums
Search for those that allow links and do-follow links.
Also, be sure to avoid counter-productive behaviour like terrible typos, solid rocks of text, poor headlines, excessive quoting, “pimping” signature files, pushing links and philosophical replies, to name just a few.
Guidelines to follow when using Article Submissions to build backlinks
Another great way of getting one way backlinks to your website, limited only by frequency and quality of the work you put into it.
Here is a short starting guide:
1. chose a topic related with a broad category or page in your website;
2. make your article between 400 and 800 words. Evenly distribute your targeted keywords across the body text;
3. make your content extremely informative but incomplete;
4. composes an incentive resource box with a backlink to your targeted webpage having as an anchor text the keyword youre optimizing the page for.
5. submit your article to directories with high PageRank and most importantly, with high traffic volume, a.k.a. Alexa Ranking. The top 50 A.D.s can be found at: vretoolbar.com (/) articles (/) directories.php
Before you passionately check your traffic stats, make sure you’ve submitted at least 25 articles (per directory, if you’re also interested to know which directories produce results). Massive traffic can be obtained once you’ve accumulated around 250 articles.
If you have a handful of highly trafficated articles, consider starting a linking campaign for them and improve their authority in SEs. This will be reflected on your targeted webpages.
Other alternative backlink sources can be sponsoring and advertising on blogs, joining charity groups and, highly profitable, establishing cooperative relations with dot.orgs and dot.edus websites.
Building Backlinks With Submission Sites – What You Should Consider
As you probably know, a good source of backlinks is using Directory Submission, Press Releases, Articles, Forums. Still, this method fails in providing quick PageRank boost due to the fact that Google takes into account only one inbound link from a certain root domain.
Basically you’ll get the PR benefit from a submission platform just through the first link pointing back to your website; the future ones are only useful for generating traffic.
Another deficit is represented by the considerable amount of work that must be invested in order to see results in your traffic reports.
But then again, there is no such “magic formula” that will guarantee you dominate your niche in SEO instead, it is required to have a well thought out strategy for doing this; and submission platforms must be taken into account.Getting backlinks from submission sites is an indispensable method, especially if you’re starting out and have no link juice to share or trade with your potential link partners.
Making the most out of this link resource is the reason why I wrote this article. Let us start.
Guidelines to submitting your business website to submission directories
There is no doubt we are witnessing a downfall in directory submission quality, but there are still a handful of them that are worth submitting your business to, such as Yahoo Directory, DMOZ, Best of the Web, Gimpsy and Search Sight.
Here is how to do it:
1. ensure that your website has a professional design;
2. test for broken links; major flaw, that diminishes the chances your website is accepted;
3. test for broken images;
4. link the Privacy Policy, Terms of Use, Return Policy, Shipping Information and Guarantee to your home page;
5. insert a recent copywriting notice on every page of your site;
6. give a realistic description of your site and always deliver what you promise; for radical updates in your website, make the necessary changes in its description;
7. vary your description throughout multiple submission directories, but don’t affect the essence;
8. dont keyword stuff your websites title or description tag;
9. respect the guidelines for each submission directory;
10. choose the category which best describes your websites niche;
11. go for regional categories if your business permits; the “regional” in every niche has high acceptance rates.
Guidelines for building backlinks with press releases
The results you get with a press release campaign depends on those who pich up the press release. Press release are a great source of one way backlinks.
Heres what you should consider:
1. a smart way for writing press releases is to customize an existing article from your content pages and make it more newsworthy;
2. use an impersonal and objective tone in your writing; advertisments and subjective opinions will not get editorial staffs approval;
3. direct readers attention to your website as a source of complementary information on the topic;
4. preferably, work with paid directories; the free ones have major disadvantages such as no-follow links or no link submissions at all. I recommend using PRWeb, PRLeap, PRWeb Direct and 24-7 PR.
Getting backlinks from forums
Search for those that allow links and do-follow links.
Also, be sure to avoid counter-productive behaviour like terrible typos, solid rocks of text, poor headlines, excessive quoting, “pimping” signature files, pushing links and philosophical replies, to name just a few.
Guidelines to follow when using Article Submissions to build backlinks
Another great way of getting one way backlinks to your website, limited only by frequency and quality of the work you put into it.
Here is a short starting guide:
1. chose a topic related with a broad category or page in your website;
2. make your article between 400 and 800 words. Evenly distribute your targeted keywords across the body text;
3. make your content extremely informative but incomplete;
4. composes an incentive resource box with a backlink to your targeted webpage having as an anchor text the keyword youre optimizing the page for.
5. submit your article to directories with high PageRank and most importantly, with high traffic volume, a.k.a. Alexa Ranking. The top 50 A.D.s can be found at: vretoolbar.com (/) articles (/) directories.php
Before you passionately check your traffic stats, make sure you’ve submitted at least 25 articles (per directory, if you’re also interested to know which directories produce results). Massive traffic can be obtained once you’ve accumulated around 250 articles.
If you have a handful of highly trafficated articles, consider starting a linking campaign for them and improve their authority in SEs. This will be reflected on your targeted webpages.
Other alternative backlink sources can be sponsoring and advertising on blogs, joining charity groups and, highly profitable, establishing cooperative relations with dot.orgs and dot.edus websites.