Tag Archives: website

Shared or Dedicated Hosting – What is the Difference?

First of all, the question arises, “What Are Web Hosts?” They are the service provider companies that give a place to the net users on their servers that provide space on their servers for internet users. Web hosts provide online systems for internet connectivity and for storing information, image mediums and other internet content to their users. Most reasonably sized web hosts generally have numerous different hosting packages available with size requirement and a choice of shared or dedicated hosting facilities as different options. If a company wants web as a medium of conducting business, then selection of web host is a crucial first step in any internet marketing strategy.

So, what is the difference between a shared host or a dedicated host then? Shared hosting occurs when you pay a monthly fee to a third-party service provider in order to use their equipment for your web server. The service provider handles everything ranging from backup and security to setting up the server and managing the bandwidth. The sole task of your company, in such a scenario, will simply be website content development.

Dedicated hosting, as opposed to shared server hosting, is mostly used by big corporations and businesses that see a large amount of traffic. Dedicated hosting service simply means that your web server sits on its own box which is partly managed by the service provider. It is the complete opposite of shared server hosting, and means that the server is entirely dedicated to your needs and web traffic alone.

Both types of hosting scenarios come with their own unique features. The most important benefit of shared hosting is the cost factor. Since you are sharing the server with other websites, it is a very economical option. One of the most important considerations is the level and efficiency of the technical support provided. No systems are flawless so when things go wrong, you need to be able to fix the problems as quickly as possible. A good hosting provider will have technical experts available on their support desk who can assist you with any problems. The stability of the server is another important consideration. A well-maintained and managed server should seldom go down and this is what you want from a web host – a website that is accessible 24/7. Security is handled by the service provider and you need not worry about it. The web host also provides the required hardware, so you do not have invest any money there. The only potential problem with shared hosting is that bandwidth is limited, so if your web page becomes very popular you might find yourself running out of bandwidth quickly.

Dedicated hosting can offer increased speed since the server is solely dedicated to your website alone. The response time will be much faster since there are smaller queues that the visitors have to wait in, helping to maintain the level of traffic on your website. With a dedicated host, the entire bandwidth available on the server lies at your disposal. Since you are monitoring and regulating the server yourself, the costs incurred by you will be greater. You will have to invest more on hardware and security and regularly carry out maintenance checks. Dedicated server technology offers you great flexibility, such as the ability to install and run whatever operating system you deem desirable and necessary. Another benefit of dedicated hosting is you may resell the space/bandwidth to people who want to setup their own website.

With websites becoming major marketing tools, hosting companies are offering added features and tools to make websites more efficient. Some of these sets may only be offered on dedicated hosting packages while others are packages specifically for shared servers. There is a vast difference between the two and the one that is right for your business will depend on examining a variety of factors to make the best choice.

Why Marketing With Social Media is Critical to SEO and SEM

There is a great deal of excitement about social media right now, and rightly so. It’s an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.

Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites – where goods or services are described, pictured, and sold.

Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organization’s website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be ‘sold.’

Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web – such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.

Don’t Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.

Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be ‘attached’ to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.

Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.

Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.

For more information about social media campaigns, or SEO, visit

Why Marketing With Social Media is Critical to SEO and SEM

There is a great deal of excitement about social media right now, and rightly so. It’s an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.

Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites – where goods or services are described, pictured, and sold.

Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organization’s website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be ‘sold.’

Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web – such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.

Don’t Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.

Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be ‘attached’ to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.

Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.

Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.

For more information about social media campaigns, or SEO, visit