Tag Archives: website

You Can Have Your Own Custom Accounting Website Design Without the Preposterous Design Costs

The price of building a custom CPA and Accounting website design can speedily spiral out of control, but if you understand a few simple tricks you can meaningfully trim, if not eliminate, your set-up expenses.

Personally I recommend using a template rather than investing in a custom designer.

Once you’ve considered all your options and you’ve decided you really want your website to be unique, there are still a couple of great tricks for avoiding the expense and hassle of a $2000 to $3000 full blown custom website design. Consider modifying an existing template, or combining the best features of two or more existing templates to create a new, completely unique one.

The cheapest and easiest way to customize a template is to change the header image. You can see a picture or image on the top of a lot of accounting website designs. That picture can easily be replaced with one of your own. Colors, fonts and menus are also easily modified on most templates. These are great yet inexpensive ways to get a great looking custom site and it won’t cost more than $250 to $300.

Another dirty trick that works really well is combining elements of different sites and cobbling them together into a whole new website design. Ive done this before on a number of occasions. One client in particular, Bernstein Rosen & Company CPAs PC, stands out in my memory.

On the Bernstein job the first website design had a graphic element they really liked. It’s very stylized and brightly colored. It shows four people working together building a puzzle bridge to success. Bernstein worked with our custom designer who took the elements of the people with the puzzle going to Success and changed the color to blend with the other website design. A totally different website provided the overall structure of the customization. When it was done it had the elegance the firm had been looking for, but it also retained the “movement” of the puzzle graphic. This gave the whole design a perfect touch of fun. The final result is outstanding. It really looks and feels unique, and it cost them a portion of what they would have needed to pay for a real custom accounting website design.

Pretty simple, yes? If you’d rather not use a standard template, but you don’t want to to spring for an altogether custom accounting website design, there’s a great compromise available.

You Can Have Your Own Custom Accounting Website Design Without the Preposterous Design Costs

The price of building a custom CPA and Accounting website design can speedily spiral out of control, but if you understand a few simple tricks you can meaningfully trim, if not eliminate, your set-up expenses.

Personally I recommend using a template rather than investing in a custom designer.

Once you’ve considered all your options and you’ve decided you really want your website to be unique, there are still a couple of great tricks for avoiding the expense and hassle of a $2000 to $3000 full blown custom website design. Consider modifying an existing template, or combining the best features of two or more existing templates to create a new, completely unique one.

The cheapest and easiest way to customize a template is to change the header image. You can see a picture or image on the top of a lot of accounting website designs. That picture can easily be replaced with one of your own. Colors, fonts and menus are also easily modified on most templates. These are great yet inexpensive ways to get a great looking custom site and it won’t cost more than $250 to $300.

Another dirty trick that works really well is combining elements of different sites and cobbling them together into a whole new website design. Ive done this before on a number of occasions. One client in particular, Bernstein Rosen & Company CPAs PC, stands out in my memory.

On the Bernstein job the first website design had a graphic element they really liked. It’s very stylized and brightly colored. It shows four people working together building a puzzle bridge to success. Bernstein worked with our custom designer who took the elements of the people with the puzzle going to Success and changed the color to blend with the other website design. A totally different website provided the overall structure of the customization. When it was done it had the elegance the firm had been looking for, but it also retained the “movement” of the puzzle graphic. This gave the whole design a perfect touch of fun. The final result is outstanding. It really looks and feels unique, and it cost them a portion of what they would have needed to pay for a real custom accounting website design.

Pretty simple, yes? If you’d rather not use a standard template, but you don’t want to to spring for an altogether custom accounting website design, there’s a great compromise available.

Search Engine Optimisation – What Makes it So Important

If you have a website, then it’s likely you’ve come across the term ‘SEO’ (Search Engine Optimisation) before. But what does this confusing little acronym actually mean? And why is it even important to know about it? Many people are saying that SEO is one of the most crucial factors in a business marketing strategy today – but is this relevant for your company? After learning a bit more about SEO in this article, you will hopefully be able to make an educated decision.

What does SEO mean?

SEO stands for ‘Search Engine Optimisation’. When you use this term in relation to your website, blog, or other forms of online material, you are saying that the content (words) in your online material have certain ‘keywords’ or ‘key phrases’ in them which people are searching for on Google, Yahoo!, Bing, or any of the other major Search Engines. Further than this, you are saying that (hopefully!) the keywords in your content are ones that have been chosen strategically to attract already qualified customers (people who want what you are selling) to your business – probably through your website.

Since the keywords people search are directly linked to the website which pop up in response to their needs, it’s pretty easy to see how having a website or online marketing material which is SEO ‘friendly’ (i.e. specifically geared towards those particular keywords) is important to make sure that they find you on the web.

How does it apply to your business?

If you currently have a company website, your site will have a ‘ranking’ i.e. a position it holds in a Google search for any combination of keywords. For example, if you are a florist you might be sitting at number 10 for ‘red roses Christchurch’ or number 50 for ‘online flower orders’. The problem here is that you are only appearing on the first page of Google for the first set of keywords, and much further down the list for the second set.

Ideally, you want to be listed on the first page for as many relevant keywords as possible. This ensures that those who want your product or service can find you. SEO plays a very big role in achieving this.

Can you learn SEO by yourself?

The field of Search Engine Optimisation is a sea of information. There are many tips and strategies out there which may or may not prove to be useful for your business marketing plan. Sometimes it is best to seek out people who specialise in SEO and have spent many hours finding out what works and what doesn’t. DIY can be a tempting option, but probably won’t have a long term pay-off.

SEO can make or break a business in this internet-dependent world. Make sure you put it to work for yours.