Tag Archives: business

Major Reasons How Social Media Can Help Your Business

June 8, 2018   Search Engine Optimization   No comments

Many small business owners think that social media is not for them. Some think that it’s only for kids, while others think that it leads to unhealthy competition among their own websites. Many business owners ignore the usefulness of social media. But here are the 7 major reasons how social media can help your business. Especially if you have any financial website, social media sites helps a lot to draw a large number of visitors to your website.

  • Become a part of the correspondence:

    • Social media is becoming an integral part of every individual’s life. People are looking for more and more ways to make social networking sites part of their daily life. So if you want to appear on the websites where potential consumers spend time, make the best use of the latest advances in technology. According to the recent research, every 20 minutes Facebook members ‘like’ pages 7.6 million times. It is also estimated that 51 percent of active Twitter users follow companies, brands and products on social networks.

  • Acknowledgment of your brand:

    • Marketing 101 teaches us that we need to be where our customers are. Social media allows your company to reach millions and millions of potential customers where they can automatically stumble upon your brand while browsing social sites. So if you want to get exposure, post your information and message on the networking sites. Studies have also demonstrated that people have to hear (or see) your company’s name at least nine times before they decide to buy your products or services. New consumer research indicates that over 50 percent of Facebook fans and Twitter followers are likely to trust and respect a company whom they know through social media.

  • Increase your value on major search engines:

    • Many social media sites are now integrated with search engines. If you are looking for a local restaurant, Google will likely reveal all the social media pages of area restaurants, such as Facebook, Twitter, Urbanspoon and Yelp. You may review pages and see what your friends or other local diners think about the restaurants. Create your social profile rich in keywords and quality content that can help you generate traffic to social media, and in turn you company’s website.

  • Niche marketing:

    • Finding the target audience is a tough job for any kind of marketing campaign. You can use social media outlets and can create social media profiles to target your current and potential customers based on specific interests and demographics.

  • Generate traffic to your site:

    • Creating interesting media pages to your company’s website and posting inspiring messages on it, you can generate traffic to your website that would otherwise be unattainable.

  • Monitor your brand:

    • Being a part of the online correspondence, you can establish your business ethics and morality, and can demonstrate your business reputation. You can respond to negative comments and reviews, and can defend the inaccuracies that exist.

  • Share your events:

    • Social networking sites, such as Facebook, LinkedIn, Twitter & Myspace also allow you to post and share events with the potential visitors. Facebook also provides you with a social proof by allowing you to see which of your acquaintances are attending the event.

    In conclusion, these are the seven major reasons how social media can help your business and why it is so important.

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    The Most Important Questions to Ask Your Prospective Web Design Vendor

    June 7, 2018   Web Hosting   No comments

    Making it big in your business entails that you have yourself a great website. Even if you don’t know much about web design, you can always hire the services of an expert like Web Design Vendor. Regardless if you don’t have a website set up yet or if you have a website but not giving you the results that you need, your web designer will turn things around for you in a snap. Essentially, it’s imperative that you have a website. It doesn’t matter what you’re out to sell to the market – you need a website and that’s the bottom line.

    How to Find a Web Design Vendor

    Since it’s been reiterated and emphasized that you need a website for your business, you might now be looking at your options for Web Design Companies.If you don’t know where to start with sifting out the best company to help you get your website designed as well as set up, you need to base it on some questions. After going through the long list of web designers, you’ve likely seen their portfolio and filtered out those that you want to hire to design your website.

    You then sit with them in an interview and ask them the following questions. You have to ask them about their experience in the field. If their designers have special qualifications, ask them about those too. It’s also good to know if they do other work besides web design. You see, making it big in business today is a process. Website Design Companies and what they can do for you is just the beginning. Ask about the timeline for getting your website completed as well.

    As cheap as the offer of services that a company has, you want to pay for someone with experience. Apart from knowing the ropes of the business, they should also know what works and in a sense, what works for you in getting visitors and traffic – which will eventually bring in profits to your pockets. As for other qualifications and other services, you need to drive traffic to your site, if you had to ask another company to do this; it’s going to be a big mess with so many cooks stirring the broth. Clearly, you can get what you need from one company. With a quick turnaround time for website design, you’ll get started with raking in the dough.

    Visit www.webdesignervendor.com today and get started with having the best website for your business designed and set up.

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    1 in 5 Heard of SEO ~ Analysis by Susan Stern, an Omaha Marketing Consultant

    May 28, 2018   Search Engine Optimization   No comments

    (Internet, USA) — Can you answer this question definitively – Do you know what SEO is? Turns out – 1 in 5 Americans – have heard of Search Engine Optimization, i.e., SEO…according to a survey by Matt Cutts, a software engineer and head of web spam at Google. In other words, that means 4 in 5 people – do not – know what SEO means. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.

    The survey found gender differences, too. The number of men and women who have heard of SEO stands apart. Interestingly, the research found that nearly 25% of men heard of SEO, with 16% of women aware of same.

    What does that tell us Omaha internet marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern.

    Omaha Internet Marketer Susan Stern did her own informal, unscientific survey and found the same results as the Google pro – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.

    The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.

    Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.

    Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.

    How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, Stern PR™ in Omaha offers suggestions.

    The SEO professional you hire needs to regularly make updates:

    **Write Industry-related journalism/PR articles on Business Blog
    **Swap out & re-design online website coupons
    **Write Social Media updates: Twitter and/or Facebook
    **Website Keyword analysis, competition analysis, keyword reports

    With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

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