Tag Archives: google
The Google Index New Webmaster Tools Feature Reveals Which of Your Pages Are Indexed
A widely asked question from webmasters for several years has often revolved around the notorious Google index and their sites placing within it. Is my site included? Has it been removed? Has that new page been indexed yet? What about that other one?
Fortunately for everyone, last month Google announced its attempts to answer some of these questions by publishing a new feature to its webmaster tools.
Found under the Health section of your webmaster tools account, the new Index Status report is able to tell you exactly how many pages it has included in its index.
Initially youll be given a graph showing the total number of URLs from your site that has been added to Googles index during the last year. Most sites will see a steady increase in the number indexed over time.
Under the advanced tab you are given access to far more useful information. Not only are you given the total number of pages indexed but also the total pages crawled, the pages crawled but not indexed and the attempted page crawls which were blocked.
It is broken down as so:
Total Indexed the total number of URLs from the site added to the Google Index.
Ever Crawled the cumulative total number of URLs on your site which Google has ever accessed.
Not Selected URLs which Google have chosen not to include in their index. This is often due to the URLs redirecting to other pages or containing content which is significantly similar to other pages.
Blocked by Robots – URLs which Google have attempted to crawl but were denied access due to being blocked within the sites robots.txt file.
It is important that you note that the figures provided are all totals. In that the figure for that particularly day meant that at that point in time, those number of pages are indexed or have been crawled. The figure doesnt suggest that number of pages were indexed that day. This is important for older sites with a large number of pages. Those sites may experience significantly large differences between the number of pages crawled and the number of pages indexed.
But what if your graph doesnt look like those above. What if your graph is showing spikes and valleys? Whilst a spiking and dropping graph would be the first indicator of possible indexation problems, the important thing to do is assess how and when the graph spikes.
Any variations in the charts could well be easily explained based on changes you have made to your site.
Changing your URL structure, setting up a high number of redirects or canonical URLs could well see a rise in the “Not Selected” count as well as a spike and drop with your total indexed count. Adding lots of new content to your site which is getting initially indexed will also cause variation in the charts.
It is important to assess any variations and see if there are legitimate causes behind these changes. If you have no clear idea as to why these counts may change then that is a fairly clear indication that there are technical issues with your site which need addressed.
The most useful function of the new feature is to allow webmasters to identify trends and discover whether Google is indexing their content. If Google is shown to be having difficulty indexing the site correctly this can be the first indicator that the site is having technical issues with canonicalization, duplicate content or other elements of your sites structure.
Although only once Google reveals exactly which pages are indexed or not will this tool be able to fully solve any indexation problems.
The Google Index New Webmaster Tools Feature Reveals Which of Your Pages Are Indexed
A widely asked question from webmasters for several years has often revolved around the notorious Google index and their sites placing within it. Is my site included? Has it been removed? Has that new page been indexed yet? What about that other one?
Fortunately for everyone, last month Google announced its attempts to answer some of these questions by publishing a new feature to its webmaster tools.
Found under the Health section of your webmaster tools account, the new Index Status report is able to tell you exactly how many pages it has included in its index.
Initially youll be given a graph showing the total number of URLs from your site that has been added to Googles index during the last year. Most sites will see a steady increase in the number indexed over time.
Under the advanced tab you are given access to far more useful information. Not only are you given the total number of pages indexed but also the total pages crawled, the pages crawled but not indexed and the attempted page crawls which were blocked.
It is broken down as so:
Total Indexed the total number of URLs from the site added to the Google Index.
Ever Crawled the cumulative total number of URLs on your site which Google has ever accessed.
Not Selected URLs which Google have chosen not to include in their index. This is often due to the URLs redirecting to other pages or containing content which is significantly similar to other pages.
Blocked by Robots – URLs which Google have attempted to crawl but were denied access due to being blocked within the sites robots.txt file.
It is important that you note that the figures provided are all totals. In that the figure for that particularly day meant that at that point in time, those number of pages are indexed or have been crawled. The figure doesnt suggest that number of pages were indexed that day. This is important for older sites with a large number of pages. Those sites may experience significantly large differences between the number of pages crawled and the number of pages indexed.
But what if your graph doesnt look like those above. What if your graph is showing spikes and valleys? Whilst a spiking and dropping graph would be the first indicator of possible indexation problems, the important thing to do is assess how and when the graph spikes.
Any variations in the charts could well be easily explained based on changes you have made to your site.
Changing your URL structure, setting up a high number of redirects or canonical URLs could well see a rise in the “Not Selected” count as well as a spike and drop with your total indexed count. Adding lots of new content to your site which is getting initially indexed will also cause variation in the charts.
It is important to assess any variations and see if there are legitimate causes behind these changes. If you have no clear idea as to why these counts may change then that is a fairly clear indication that there are technical issues with your site which need addressed.
The most useful function of the new feature is to allow webmasters to identify trends and discover whether Google is indexing their content. If Google is shown to be having difficulty indexing the site correctly this can be the first indicator that the site is having technical issues with canonicalization, duplicate content or other elements of your sites structure.
Although only once Google reveals exactly which pages are indexed or not will this tool be able to fully solve any indexation problems.
Negative SEO and How You Can Prevent It
Negative Search Engine Optimization On The Rise
When you look at the trends for search engine optimization, especially when searching for the keywords “SEO 2015” in one of the major search engines like Google, Bing or Yahoo, you will see more and more articles related to negative SEO. What exactly is negative in terms of search engine optimization? Thats a good question, and the answer may shock you. The weird thing about this is that many organizations are starting to jump into this, because its effective, at least for a short time. The secret nature of search engines and their algorithms has led many people to start trying to “game” the system, and this latest form is proving to be not only controversial, but also effective. Here are a few things that you should know about this issue.
Flat Out Lies
First and foremost, the majority of the negative SEO options are usually lies, these are the easy ones to spot. Company A will use marketing collateral that call out their competition in a negative light. Or they may use disinformation to confuse customers and clients. For instance, lets say a skate shop wants to rank number one in their niche. They cant because another company has good marketing and has been around for some time. Instead of competing with them straight on, theyll go on a campaign of putting up negative keywords, anti-competition articles, reviews and more. By diminishing the credibility of the competitor, skate shop “A” will get to a higher authority module of search engine. These are usually lies. Its an attack on reputation, but it seems effective in many niches. These are just a few of the many examples of negative SEO that can harm or damage a company. Some are pretty blatant and some can be very difficult to find. That’s when you would need to seek the help of a professional, someone who is well-versed in google analytics.
The Long Term Failure
Even though negativity can get short term success, search engines are catching on. That means that if youre caught posting negative SEO elements, or if your company is tied to campaigns that are based on lies, SERP (search engine rankings page) listings will get dumped out. That means that if youre company “A” as mentioned above, youll be dead last in the rankings if listed at all. There have been some companies that went on negative reputation campaigns, only to get completely thrown out of search engine listings. That’s known as “banned for life” and it does happen.
A Better Option
Not every business today is meant to compete with the largest companies in the world. If youre starting a book store, for instance, youre not competing against Amazon.com straight up. You cant. To offset that, youll need to look into what is known as “White Hat” SEO. Focus on local community, and niche competitive phrases so that when people in your area look for “books”, they find you and patronize your business. Simply put, you dont want to go with any of the negative SEO options. Stick with what works, and dont try to “game” the system right now. The long term optimization cycle will give you a leg up in nearly any niche. Also, if you find there is a negative search engine optimization campaign being run against your company and you can definitively identify the culprit, report that company to Google or the other big name search engines. And just remember, the best defense is a good offense, so make sure to keep your positive search engine optimization campaigns strong.