Tag Archives: google

How to Choose the Best Keywords for SEO

Are you wondering why your website traffic is few and far in between despite the impressive layout of your site and the amazing offers you have? Well, you’re probably not doing it right with search engines.

You see, increasing the amount of visitors to your website requires a high-ranking placement in the search results page. That is, your site should appear on the first page of Google, Bing or Yahoo, whenever users search for a term or keywords related to your website, company, or products or services.

Say you’re selling precious jewelry. If someone wants to buy precious jewelry, and type the exact term on a search engine, your website should be one of the top sites that will show in search results. If you are on the top spot, there is a 100% chance that a user will click the link to your website. That’s 1 traffic right there.

Sounds simple, right? In application, however, SEO is a complicated beast, with processes that are better left to a branding agency specializing in optimization. It requires several features and factors that dictate the success of an online marketing campaign. You also need to develop a strategy that will satisfy Google’s rules and algorithms. Get SEO right, and you’ll get more than the traffic that you need.

How to find the best keywords to use

One of the foundations of SEO is keywords, terms and phrases used by users to search for your business online. This means it has to match your company, its various features, products and services. Think back to the precious jewelry example.

By now, you’re probably thinking about the kind of keywords related to your website, and you could be on the right track or not. Because after you list down the keywords you have in mind, you also need to categorize them according to competitive and noncompetitive. But let’s not go there just yet. Let’s start with the basics.

• Use keyword suggestion tools
Yes, you can spare yourself the trouble of doing it manually. Online, there are several sources for keyword suggestions, such as Google AdWords, SEMrush, Google Suggest and many others. Most people will gravitate towards Google AdWords, because you are optimizing the website for Google. But don’t stick to just one keyword tool. It is best to use multiple sources for more suggestions.

• Select keywords with multiple search intent
Precious jewelry is a very broad and highly competitive keyword. It can work for you, but not as well as you would want, since you will be against some of the big names in the industry. So look for search terms and phrases that are specific to your business, and lets you target a certain demographic at the same time. Target keywords, such as “types of precious stones”, “best independent jewelry in the US”, “provider of precious jewelry online”.

Then, develop a content strategy that contains the keywords you chose. The content must be relevant, current and useful. When everything is tight, that is, the keywords are a perfect match and the content matches Google’s requirement, your website will find its way on top of search results.

Need help with search engine optimization? Let Creative Group Studios help.

What Is The Best Way To Use Naked Links?

Over the last decade SEO has been pretty much backlink driven. It’s been a war of who can get the most backlinks at the fastest rate. Google’s Panda upgrade to their search engine algorithm has somewhat changed the backlink dominant strategy of SEO. More than ever, content is truly king and overzealous backlinking can actually penalize your site’s value to googling resulting in a lower listing in search engine results. Effective SEO still requires a sound backlinking strategy, but webmasters must also implement naked links. Web design Tampa. This article strives to explain the current state of search engine optimization and the importance of naked links to your SEO strategy.

The Importance of Backlinks

Before diving into the different forms of backlinking, let’s first explain what a backlink is. The Internet consists of links to different websites. When you log into Facebook every morning, you see links to youtube videos, links to popular celebrity blogs, and links to Internet stores. A link is simply a clickable link to a website. Google uses the amount of backlinks a site has to determine the usefulness of a website. The more useful Google rates the site, the more likely it is to be listed on the front page of google. It is this logic that leads website owners to spend day and night creating backlinks.

Anchor Text & Naked Links

The most common and popular way to create backlinks is to use anchor text. Anchor text is a backlink that is masked by text, normally a keyword that once clicked transfers a user to a specific test. Perhaps you have seen this text underlined or blue text that is clickable — that is anchor text. It is the most popular form of backlinking because it can be tied to specific keywords that are often searched. Web design Tampa Naked Links are links that are simply a websites URL. An example of naked text is

The Smart Contact Lens Bubble

The Smart Contact Lens Bubble

New technology is being created faster and faster these days. The rapid pace of development in the tech sector is changing the world around us in fantastic ways, connecting all aspects of our lives through tiny gadgets.
In less than ten years we’ve seen the release of the first smart watch, the IPhone, the first smart TV and internet connected cars among many innovations. The internet of things, as it has become to be called, is only in its infancy, but tech companies are trying to find new and imaginative ways to integrate the World Wide Web into our lives. Our clothing, think of the self-drying coat and self-tying shoes from Back to the future 2, our kitchen appliances, refrigerators that tell you what food and when you need to buy it, and even our books, have become internet connected. The newest gizmo in the internet of things that is soon to be released is the smart contact lens.

Sony, Samsung, Google and a few lesser known companies have all filed patents in the last couple of years in a race to be the first to bring the lenses to the market for consumer purchase. Each company seems to have focused on a different issue. Each one encompasses a unique feature, such as taking photos, augmented reality or addressing health concerns, while other features are ubiquitous to all the manufacturers’ lenses.

Sony was recently awarded a patent in April of 2016 for a smart contact lens that will take photos and videos of what the wearer is seeing. The lens can do most of what a camera can do. Just like a camera it is capable of autofocus, exposure adjustment and zooming. The patent lays out the lenses ability to calibrate the camera with a wearers blink. Want to take a photo? Just blink three times really fast. Want to take a video? Just squint really hard for three seconds. The contact also uses an electroluminescence display screen to playback recorded content. You can do all this without ever looking at your smartphone, but just by looking straight ahead. All of the registered content can then be wirelessly transferred to your smart phone or computer for later viewing.

Samsung was also given a patent in April 2016 in South Korea for its own smart contact lens. The Samsung lens will take photos and videos just like the Sony lens, however it will also have imbedded augmented reality. With a built in display that projects images directly into the wearers’ eye, the Samsung smart contact lenses will have the ability to superimpose computer generated images onto the real world, all while being less visible when worn. If you are curious what the restaurant across the street serves simply look at the front of the building and the menu will appear across your field of vision. Look down the street to see who has the best gas prices and little speech bubbles will pop out from the curb with the amount per gallon inside. Say you’re on a blind date and want to find out more about the person sitting across from you. You can check their Facebook page without ever having to leave the table or pull out your phone. Imagine having the ability to read a foreign language without ever having taken classes, or being able to navigate a place you’ve never been to effortlessly. The applications for this are endless.

Google’s smart contact lens patent approval arrived a month later than Sony and Samsung in May 2016. Google being Google though, they are taking the smart contact lens road a little less traveled; the contact lenses will have to be surgically implanted in your head. Google has partnered with Novartis, the parent company of Alcon contact lenses, the company that used to be known as Cibavision, to develop a lens with flexible electronics and sensors thinner than a human hair that will help those suffering from diabetes. The embedded lenses will read chemicals in the tear fluid to determine if the wearers’ blood sugar levels have fallen to near fatal levels. Upon diagnosing the patient’s glucose condition the smart contact will then be able to administer the insulin itself, if needed. While it may seem a bit intrusive, this would be a great, pain-free alternative for diabetics who prick their fingers daily or who constantly wear a glucose monitor. This is excellent news for diabetics, but Google’s smart lenses could be used by anyone looking to maintain great energy levels or even stick to a healthy diet. In the long run Google is also looking to implement features that would be capable of correcting myopia, hyperopia, and astigmatism as well as presbyopia eye conditions. This would make the need for wearing glasses and traditional contact lenses a thing of the past. The patent states that the smart lenses will either be solar powered or be charged by the movements of your eyes. Now that right there is just amazing!

One last company that is on the forefront of the smart lens bubble is Ocumetrics. While lesser known than the previous three tech giants, Ocumetrics may be the first company to roll out a smart lens for sale to the public. Designed by Dr. Garth Webb to enhance the vision of those that need it, the Ocumetrics Bionic Lens as they’re calling it, will not only give the user 20/20 vision, but could actually enhance that by up to three times – yup that’s right, a zoom lens! These lenses would need to be surgically inserted in an in and out eight minute operation. The result would be immediate vision correction. In addition to overcoming the list of ocular vision ailments, the patient would never have a chance of getting cataracts as the lenses would never wear away and the software could be updated wirelessly as needed. Trials need to be carried out first, but the tech could be ready to go in just a few years.

This is an amazing time we live in.