Tag Archives: search

A Realistic Guide to Link Building

Whether it’s the large corporations or small business establishments, search engines play a very crucial role in their growth and hence in their promotion efforts. The most popular way of finding websites is through search engines; you will get more visitors if your site shows up frequently on the search engines.

The major determining factor which determines how your site ranks is link popularity, which is basically ascertained by the quantity and also quality of links to your site. Link building, which is the technique for increasing the number of links to your site, is controversially among the most challenging SEO tasks. However, you need an extensive set of back-links to outrank your competitors.

Although link building process may look disheartening initially, it can get unexpectedly exciting along the line. There is no best-proven strategy yet, when it comes to link building and the entire SEO system. There has been a continuous evolvement in the art of link building, and everyone has a slightly different way of accomplishing the task.

Here are 3 techniques concerning link building which every business ought to adapt.

  1. Acquire Ideas From Your Competitors

    Analyzing what your competitors are doing is one of the most important ways to start or redirect your link
    building effort. The target is to discover, assess, and access the websites that link to your top competitors.
    You can achieve this in several ways, but the easiest is using free resources on the net. You can find large
    number of back link providers on the internet; they provide the anchor texts and URLs of tons of Backlinks from
    competitors. It may be laborious to go through the links to find quality ones, but the end result is worth the
    effort. The logic is to get the authority sites among the URLs to link to your own site. Another good tool we
    have used is SEO Spyglass.

  2. Generate Useful Content – Write Valuable Articles

    The proven way to obtain just the exact back links and the best optimized anchor text you desire is via article
    and blog posts. But authority links do not come on a platter of gold, it costs you greatly. Also, the strategy
    of using articles to build links, naturally requires much effort and lots of time. The main objective is to
    create articles that feature relevant information with links – back to your website. You also need to publish
    the articles on article directories or relevant websites; the former is a great way to generate back links.

    Each article directory has its posting rules, it is important you adhere to those rules. Generally, they will provide at least an author’s resource section where you can leave your URLs.

  3. Employ Directories

    You can also generate faster back links through directories and thus achieve quick results on the search
    engines. However, websites submission to directories is constantly a controversial matter in the SEO circles,
    and abuse of this technique is punishable by search engines. Notwithstanding, following the correct guidelines
    for directories submission can yield rewarding SEO results.

    There are numerous high volume directories that you can submit your WebPages to – at no cost. The best way to
    avoid search engine penalization when using this technique is to submit only to directories that feature
    categories related to your site.

The techniques mentioned above provide excellent opportunities to substantially enhance online visibility of your business. However, successful link building campaign is achieved on the platform of variety.

SharePoint 2013 – An Overview

Social computing, ECM, Search, Business Intelligence, Data Visualization, Integration of multiple cross-functional platforms have become a must for every organization.

SharePoint provides the scalability, agility and capability required for providing a comprehensive solution to address these needs of an organization by providing a robust framework to quickly build, manage and deploy Enterprise Portal Applications that leverage content management, collaboration, search, composites and business insights to connect and empower people, cut costs with a unified infrastructure, rapidly respond to business needs and work with external partners and customers. It has been widely adopted across verticals and across geographies (with more than 17000 customers and 100 million users)

SharePoint started its journey as a portal in 2001 which enabled web based collaboration and rudimentary document management. The next version released in 2003 included enhancements in collaboration, UI and a re – architecture of the product. MOSS 2007 was released with a lot of enhancements in areas of focus which included Document Management, Collaboration, User Information and Search. MOSS had Windows SP Services 3.0 as foundation which provided the core functionality. SP 2010 was released with a lot of enhancements along various themes: Sites, Communities, Search, Insights and Components.

Microsoft recommends usage of more out of the box features than building large-scale or complex customizations which is where the enhancements to SP 2013 make a huge impact. There have been significant improvements at platform level and major architectural changes in SP 2013 which include enhancements in areas like Security with support for OAuth, standards compliant Data Exchange with support for OData, support for Windows Workflow Foundation 4.5, eDiscovery features to assist in integrated case management, support for viewing in multiple mobile devices, improved web content management, Search, ECM and Social computing. The new app model gives architects and developers lot more design options.

Enhancements at a glance:

Development – Easier development of workflows and a new, simplified application model, called the Cloud App Model, allows more customization of SP Online and easier customization of SP 2013 on-premises applications.

Document sharing and collaboration – SP 2013 offers an out-of-the-box option for synchronizing user content. Where consumers will use SkyDrive to synchronize Office 2013 content. This service can synchronize a user’s own content as well as SP document libraries and is managed directly through Windows Explorer as SP Libraries, in the same manner as SkyDrive integration.

Content Management – features for managing content retention have been extended to manage content across sources (such as Exchange mailboxes and Lync) without requiring copying of content

Social Features – features social networking functionality comes integrated directly from Microsoft’s recently acquired Yammer technology, aggregated outside feeds including Facebook and LinkedIn

Search and discovery – FAST Search is now directly integrated, providing search of documents, sites, users, and multimedia content through an extensible query framework

Mobile devices – The ability to render a single SP published site in multiple formats for different devices. This gives developers ability to enable a push notification service on a SP site to send device updates to a Windows Phone device.

Authentication – Authentication enhancements include enabling easier claims-based authentication and enables new scenarios and functionality for Exchange Server 2013, Lync Server 2013, and apps

BCS – Includes support for apps internal, external list improvements to provide functional parity with other lists, and support for OData Business Data Connectivity (BDC) connections

Business Intelligence – provides comprehensive BI tools that integrate across Microsoft Office applications and other Microsoft technology solutions and services

eDiscovery – Improvements include the ability to perform eDiscovery queries across multiple farms and Exchange servers, to preserve and export discovered content

Records Management and Compliance – Site based retention has been introduced allowing compliance features to be applied to sites

Branding – The new features in a publishing site minimize the amount of knowledge that is required to successfully design and brand a site.

A Realistic Guide to Link Building

Whether it’s the large corporations or small business establishments, search engines play a very crucial role in their growth and hence in their promotion efforts. The most popular way of finding websites is through search engines; you will get more visitors if your site shows up frequently on the search engines.

The major determining factor which determines how your site ranks is link popularity, which is basically ascertained by the quantity and also quality of links to your site. Link building, which is the technique for increasing the number of links to your site, is controversially among the most challenging SEO tasks. However, you need an extensive set of back-links to outrank your competitors.

Although link building process may look disheartening initially, it can get unexpectedly exciting along the line. There is no best-proven strategy yet, when it comes to link building and the entire SEO system. There has been a continuous evolvement in the art of link building, and everyone has a slightly different way of accomplishing the task.

Here are 3 techniques concerning link building which every business ought to adapt.

  1. Acquire Ideas From Your Competitors

    Analyzing what your competitors are doing is one of the most important ways to start or redirect your link
    building effort. The target is to discover, assess, and access the websites that link to your top competitors.
    You can achieve this in several ways, but the easiest is using free resources on the net. You can find large
    number of back link providers on the internet; they provide the anchor texts and URLs of tons of Backlinks from
    competitors. It may be laborious to go through the links to find quality ones, but the end result is worth the
    effort. The logic is to get the authority sites among the URLs to link to your own site. Another good tool we
    have used is SEO Spyglass.

  2. Generate Useful Content – Write Valuable Articles

    The proven way to obtain just the exact back links and the best optimized anchor text you desire is via article
    and blog posts. But authority links do not come on a platter of gold, it costs you greatly. Also, the strategy
    of using articles to build links, naturally requires much effort and lots of time. The main objective is to
    create articles that feature relevant information with links – back to your website. You also need to publish
    the articles on article directories or relevant websites; the former is a great way to generate back links.

    Each article directory has its posting rules, it is important you adhere to those rules. Generally, they will provide at least an author’s resource section where you can leave your URLs.

  3. Employ Directories

    You can also generate faster back links through directories and thus achieve quick results on the search
    engines. However, websites submission to directories is constantly a controversial matter in the SEO circles,
    and abuse of this technique is punishable by search engines. Notwithstanding, following the correct guidelines
    for directories submission can yield rewarding SEO results.

    There are numerous high volume directories that you can submit your WebPages to – at no cost. The best way to
    avoid search engine penalization when using this technique is to submit only to directories that feature
    categories related to your site.

The techniques mentioned above provide excellent opportunities to substantially enhance online visibility of your business. However, successful link building campaign is achieved on the platform of variety.