Tag Archives: traffic
Heres How Conversion Rate Optimisation Services Deliver Far Higher ROI than SEO
When you break it down, conversion rate optimisation services (CRO) simply optimise the various components on your website to generate higher sales and online profits. Now this is far different than SEO, PPC, Content Marketing or even social media marketing because CRO does not increase online sales by boosting traffic to your site.
Instead, CRO experts typically reduce marketing costs by eliminating non-converting keywords while optimising other on-site factors to boost sales which delivers a far greater return on investment than SEO and competing options. Specifically, conversion rate optimisation services tend to break projects down into 4 distinct phases:
Phase I: Website Review and Traffic Analysis
In this phase, conversion rate optimisation services will use heat mapping and other website traffic analysis tools to identify where visitors are getting confused or leaving your site before converting. This information will then be used to create an Optimisation Plan to fix the largest conversion problems first to help reduce implementation costs and maximise ROI.
Phase II: Optimise On-Site Factors
During the initial website review, the CRO service isolated all of the problems in your copywriting, website design, and website programming that are alienating visitors and preventing conversions. In this phase, CRO experts will fix all of the conversion problems in your various website components.
Phase III: Testing and Verification of CRO Results
To verify results and calculate overall ROI, conversion rate optimisation services will use split testing and carefully monitor Key Performance Metrics. The testing sample size required to verify results will depend upon the primary conversion goal (direct sale vs. qualified lead) and extent of revisions completed during optimisation. Ecommerce sites, for example, will have a large number of landing pages that will need to be monitored and each will require enough traffic to the page to verify results. Therefore, testing times can vary significantly when confirming CRO results.
Phase IV: Traffic Optimisation
With very few exceptions, conversion rate optimisation services will first optimise a site for conversions before moving on to optimising traffic sources. Logically and from an ROI perspective, this is the best course of action because you dont want to invest good money in new traffic and send it to a site that isnt converting. So once the on-site factors are optimised and tested, conversion rate optimisation experts will move to optimise your traffic sources. CRO experts will begin with your paid traffic sources and eliminate all non-converting keywords to reduce marketing costs and then move on to SEO, SMM, and other primary traffic channels.
For the typical website, it can take up to 2 months or longer for conversion rate optimisation services to complete the entire process. Larger, more complex websites can take even longer to optimise. But when complete, the results of CRO more than justify the time and expense. And since CRO experts both reduce marketing costs and make long-term changes to your website copywriting, programming and design that boost conversions long after the optimisation is complete, the ROI for conversion rate optimisation services tends to be more than double what you can generate from SEO, SMM, PPC, or competing options.
Link Building Services for FREE Search Engine Traffic (Page 1 of 2)
Link building services are a very important part of any web traffic plan for web traffic. Without having Link building services, quality sites will have a very hard time ranking for their most relevant keyword phrases for web traffic.
Even so, with an right link building strategies in place, your web site can aim for the top of the search engines results pages, for some terribly competitive keyword phrases, while creating free organic traffic to your web sites rapidly and very easily.
Link building services can be used to increase a Web sites entire Relevancy.
Several years back, it was realisticto lock in top search engine ranking position Basically by repeating your keyword phrases more often on the page than someone else did, we call this keyword stuffing.
However the most innovative search engines could not make a note of quality web sites from spam, so someone searching for specific keyword phrases would generally leave irritated, not capable of finding what they were looking for form an ocean of spam and deceiving offers that would substantially focus on stuffing unrelated keywords into their web sites simply just to rank for terms that have totally no relevance to their actual web sites or offers. However something happened to change the way web sites get ranked within the major search engines, as a result giving them a fair and genuine approach of measuring a websites overall relevancy to the keywords that were linked with it.
Googles algorithms made it much more complicated for low quality sites to make it to the top of the search engines, because instead of gauging a websites relevancy based on keywords themselves, Google began to use a form of “social proof” to ascertain which web sites were really of the highest quality and complete relevance.
This algorithm was developed from a completely unique formula that can determine which sites are “real” sites sites people would truly want to visit from the sites that are using controversial tactics to position themselves within the major search engine result pages for web traffic.
Googles programmers determined that if adequate quality sites were linking to a particular site, that it should be given more weight in the search engine results pages.
The problem was, many valid sites were new, or just hadnt been found by other sites, yet. In addition, many webmasters wont link to their “competition” just to obtain relevancy, so it left a lot of bona fide sites struggling to obtain (and maintain) satisfactory rank positioning in the search engines for their central keyword phrases.
legitimate sites had to find a way to stand out from all of the spam, as well as their competitors. They had to find ways to get back links to their sites, even if other webmasters wouldnt link to them.
So Link building services can be the best method of promoting the popularity and overall relevancy of quality sites.
SEO Success Story: From a local factory to a regional distributor
In June 2013, we added a new project to our portfolio: Crystal Chocolatier. The task assigned to our web agency and SEO company was to build a website that will make it to the first results on Google and generate business leads to the chocolate factory. It was a challenge as Crystal Chocolatier was, back then, a small chocolate factory located in a Lebanese mountain serving mostly individuals in the neighborhood. Wanting to expand their reach to the region, they decided to have an online presence that targets retailers. So our job was to create and optimize a website that targets chocolate shops in the MENA region searching on Google for a chocolate provider. Challenge accepted!
A year after developing the website and setting up the SEO strategy for specific countries, we witnessed an increase in traffic of around 350%. About 88% of these visits were generated by Google and other referring sites. For those that are not familiar with the term, referrals are a source of traffic coming from manually placed links on other websites. Furthermore, less than a year later, the websites visits witnessed a growth of 65%.
The challenge wasnt simply to generate traffic, but to attract quality visits of potential business leads. Therefore, the keywords our SEO experts carefully chose corresponded to the mostly searched expressions on Google by chocolate shops. Today, the new factory is competing with established brands, like Patchi and Souchet, by appearing on Googles first page of search results. Terms like “chocolate factory Middle East” and “chocolate Lebanon” became the main source of visits to the website in several targeted countries. Consequently, traffic from the entire region increased, for example, visits from UAE grew by 200%.
As a result of this positioning on Google and the increase of relevant traffic, more businesses started contacting the chocolate factory to request their products. Crystal Chocolatier experienced a growth of more than 100% in leads directly from the website. The number of phone calls and emails from prospective clients also increased since the SEO strategys implementation.
Google recently updated their search algorithm to make mobile-friendliness a ranking signal. So, to maintain their ranking, the factorys website was amended to adapt to mobile screen sizes. Today, Crystal Chocolatier reached their goals by competing with well-known brands. So, when done properly, SEO helps businesses achieve their business objectives.
Heres the power of SEO! Contact us now to create your own success story.