Tag Archives: traffic
SEO Success Story: From a local factory to a regional distributor
In June 2013, we added a new project to our portfolio: Crystal Chocolatier. The task assigned to our web agency and SEO company was to build a website that will make it to the first results on Google and generate business leads to the chocolate factory. It was a challenge as Crystal Chocolatier was, back then, a small chocolate factory located in a Lebanese mountain serving mostly individuals in the neighborhood. Wanting to expand their reach to the region, they decided to have an online presence that targets retailers. So our job was to create and optimize a website that targets chocolate shops in the MENA region searching on Google for a chocolate provider. Challenge accepted!
A year after developing the website and setting up the SEO strategy for specific countries, we witnessed an increase in traffic of around 350%. About 88% of these visits were generated by Google and other referring sites. For those that are not familiar with the term, referrals are a source of traffic coming from manually placed links on other websites. Furthermore, less than a year later, the websites visits witnessed a growth of 65%.
The challenge wasnt simply to generate traffic, but to attract quality visits of potential business leads. Therefore, the keywords our SEO experts carefully chose corresponded to the mostly searched expressions on Google by chocolate shops. Today, the new factory is competing with established brands, like Patchi and Souchet, by appearing on Googles first page of search results. Terms like “chocolate factory Middle East” and “chocolate Lebanon” became the main source of visits to the website in several targeted countries. Consequently, traffic from the entire region increased, for example, visits from UAE grew by 200%.
As a result of this positioning on Google and the increase of relevant traffic, more businesses started contacting the chocolate factory to request their products. Crystal Chocolatier experienced a growth of more than 100% in leads directly from the website. The number of phone calls and emails from prospective clients also increased since the SEO strategys implementation.
Google recently updated their search algorithm to make mobile-friendliness a ranking signal. So, to maintain their ranking, the factorys website was amended to adapt to mobile screen sizes. Today, Crystal Chocolatier reached their goals by competing with well-known brands. So, when done properly, SEO helps businesses achieve their business objectives.
Heres the power of SEO! Contact us now to create your own success story.
The Advantages of Using Keyword Rank Tracker
SEO experts use the keyword trackers to optimize information on their websites and drive traffic to them. People all over the world search for information with help of keywords. The Keyword rank tracking tool does a perfect job of finding the highest used keywords for you. It lets you know the popular keywords that users all over the world are searching for in the search engines for specific products and services.
The keyword tracking software tells you where your website ranks in respect to a particular keyword. Below are some benefits of using Keyword Rank Tracking Software:
1. The keyword ranking software helps you identify the useful and not so useful keywords which you may be using. Not all keywords are good for your website. You should always optimize the content with keywords that direct traffic to your blog or website.
2. The rank tracking software also helps you verify the rank of your website on major search engines. The keyword ranking tool ensures that you invest your money only in keywords that bring traffic to your website and get rid of those which are useless.
3. The busiest search engines Google, Bing, Yahoo, are of more importance for your traffic. The SERP tools or rank checking software tracks the performance of a keyword against the domains on these search engines.
4. The keyword tracking tool allows you to check the performance of your keywords over time. The graphs and heat maps on these SERP checkers can help you check the performance of keywords in present and past. Thus it lets you improvise your efforts of a particular keyword performance has deteriorated.
5. These results can be exported to the SEO experts and the performance of your website in terms of keyword reports can be discussed to improve the results.
6. It must also be mentioned here that rank tracker tools are extremely easy to use. You have control on your websites performance with a rank tracker even if you dont have any technical knowledge of SEO and how keywords work.
7. If you have the best rank tracker, you will be able to check the performance of an unlimited number of keywords too. Furthermore, the best SERP checker will also allow you to check the rank of multiple websites.
There are many features available in a host of rank tracking tools. The main idea is to select the tool that is best suited to your needs and boost the performance of your website.
The Advantages of Using Keyword Rank Tracker
SEO experts use the keyword trackers to optimize information on their websites and drive traffic to them. People all over the world search for information with help of keywords. The Keyword rank tracking tool does a perfect job of finding the highest used keywords for you. It lets you know the popular keywords that users all over the world are searching for in the search engines for specific products and services.
The keyword tracking software tells you where your website ranks in respect to a particular keyword. Below are some benefits of using Keyword Rank Tracking Software:
1. The keyword ranking software helps you identify the useful and not so useful keywords which you may be using. Not all keywords are good for your website. You should always optimize the content with keywords that direct traffic to your blog or website.
2. The rank tracking software also helps you verify the rank of your website on major search engines. The keyword ranking tool ensures that you invest your money only in keywords that bring traffic to your website and get rid of those which are useless.
3. The busiest search engines Google, Bing, Yahoo, are of more importance for your traffic. The SERP tools or rank checking software tracks the performance of a keyword against the domains on these search engines.
4. The keyword tracking tool allows you to check the performance of your keywords over time. The graphs and heat maps on these SERP checkers can help you check the performance of keywords in present and past. Thus it lets you improvise your efforts of a particular keyword performance has deteriorated.
5. These results can be exported to the SEO experts and the performance of your website in terms of keyword reports can be discussed to improve the results.
6. It must also be mentioned here that rank tracker tools are extremely easy to use. You have control on your websites performance with a rank tracker even if you dont have any technical knowledge of SEO and how keywords work.
7. If you have the best rank tracker, you will be able to check the performance of an unlimited number of keywords too. Furthermore, the best SERP checker will also allow you to check the rank of multiple websites.
There are many features available in a host of rank tracking tools. The main idea is to select the tool that is best suited to your needs and boost the performance of your website.