Tag Archives: website
SEO Website Development Considerations (Page 1 of 2)
Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.
Keyword research
Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.
It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.
Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.
An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.
Meta Tags
Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.
Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).
Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.
Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.
Content
Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.
Using Flash Templates- The Simplest Way to Make Flash Intros
It is an agreeable fact that adding interactive features on a website helps in creating deep impression in the minds of web surfers. This fact has compelled the website designing professionals to pay heed on including flash intros on the websites. As such, it becomes easier for them to add interactive elements, such as animation, videos, promos, and much more on the flash websites. You need to be little attentive for integrating such components on the website, because the main intention of using them is to allure the masses.
If you want to add flashy components on your website to provide it a fresher look, it can be done easily by using software that provides flash templates that can be modified as per your requirement.
There are manifold advantages of using software for making attractive flash banners and intros, which have become quite popular in the recent times. Some of them are as follows:
Easy availability and Convenience:
It is extremely convenient to use modern days software, because most of them are designed from the user point of view, and carries friendly interface, which provides step by step instructions for preparing flash intros. Moreover, it is not hard to find a reputable software provider, as the Internet is filled with such websites.
Cost-Effective: You can use the software for keeping the investment on your website designing project under control. Besides this, if you are a freelance website designer, you can use this software to handle various banner designing projects single-handily, which means that you can save the expenditure on managing the human resources.
Ease of Manipulating Readymade Templates: It is easy to add elements on the flash templates, modify their properties, group/ungroup, and adjust different types of settings, so that the end product can earn honest appreciation from the spectators. You can even use the software for adding special effects on the flash website.
Time Saving: As already stated, using software helps you to become self-sufficient in designing flash intros, and get rid of the hectic job of searching a trustworthy professional who can understand your basic requirements and complete the work on time.
Helps Increasing the Aesthetic Value of The Website: Using flash templates makes it easier to add to the beauty of the website so that the visitors stays for the longer time, and gets to know about the kind of products or services being offered by you. Adding images, text, symbols and shapes helps to showcase all the necessary information in a precise yet impressive way.
SEO Website Development Considerations (Page 1 of 2)
Google uses hundreds of different signals and criteria to rank your website. There are many overlooked SEO considerations that people often miss when designing a website. Work with an SEO expert to develop a cohesive optimization strategy before you begin any work on your site.
Keyword research
Good keyword research is essential to the success of a successful of any website marketing campaign. A descriptive, yet keyword rich domain name is imperative to your success. Choose keywords for your content that are relevant to your business or industry. You want to have terms that have a good search volume but are not too initially competitive.
It takes time and effort to go after high competition phrases. A good strategy is to have more immediate, attainable keyword goals and get ranking for those first. Continue to revisit your targeted keywords as markets and search patterns fluctuate often.
Take the time to work with your SEO specialist to ensure a proper selection of terms to target. Your targeted keywords will need to be included in the page title, the meta description tag and in the heading elements and content of your site and will be the primary factor in determining your rankings in search engines.
An analysis needs to be performed of the competitiveness of your keywords against who is currently in the top ranked positions for those same terms in the SERPs (Search Engine Results Pages). This will provide an assessment of the strengths and weaknesses of your current and potential competitors which you may be able to exploit to your own success.
Meta Tags
Once you have developed a list of keywords to target, implement these in to your website HTML code. This is one of the most crucial areas of SEO that often get overlooked.
Page Title: (while technically not a meta tag) is the first thing that search engine bots look at when attempting to classify and index your site. It carries the most weight for SEO and must be relevant to the content of your page and site as well. A title tag should be no more than 165 characters, otherwise the extra text will be truncated and show as 3 dots (“…”).
Meta Description: This is the description that shows in the search results. Have a clearly worded tag line that states exactly who or what you are and what you are providing. The description must be less than 155 characters and should include your most important keywords that you are targeting.
Meta Keywords: While this tag is not considered crucial to SEO anymore, it is included for best practices. Do not use more than 8-10 keywords (300 characters) and make sure that the same words appear in the content of the page they are being used on.
Content
Google has always stated that content is paramount for rankings. The content of your site not only lets your viewers know what your site is about, but it is what the search engine bots use to classify your site. The newest algorithm update from Google means now more than ever, well written, original textual content is mandatory for all onsite and offsite web content. Failure to provide relevant content carries the risk of incurring ranking penalties from Google.